Walking the Talk
Reimagine 2020 — as 'The Year of Good'

For many of us, 2020 has been a challenging year — a maelstrom of pervasive issues including COVID-19, economic uncertainty, climate devastation and racial injustice, to name a few. 

Chicken Little would say, “The sky is falling.” Albert Einstein would be more optimistic: “Learn from yesterday, live for today, hope for tomorrow.” 

Guess what? The causes that are supporting those hit hardest are now in need of our support. Nonprofit organizations across the US need the business community to make decisions today, so that they have hope for tomorrow. 

According to the Charities Aid Foundation of America (CAF America), nearly a third of nonprofits providing essential services such as food, clean water, housing and shelter, and education are at risk of closing their doors due to economic impacts from COVID-19. That means greater risk to the individuals and families who need these services, just at the time they need them the most. 

As Sustainable Brands allies, we have an opportunity as well as a responsibility to align our businesses with the greatest societal needs on the path to a flourishing future. Right now, that means enrolling our leadership teams, customers, employees, suppliers and other stakeholders to embrace new innovation and strengthen the nonprofit infrastructure. 

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good. 

If you Pledge 1 percent of profits to charity or your company sets aside a charitable fund each year, why not give your customers a voice in which charities to support? It's a powerful message and an even more powerful engagement tool.

Gifting your customers a prepaid donation credit through Phin’s Customer Advised Fund™ has the potential to change the lives of families in need, and activate a region of the brain associated with generous behavior — including purchasing from and recommending your company. 

Phin® is a social good relationship marketing platform that helps companies reward, incent or thank customers through prepaid donations to nonprofits. In turn, nonprofits can better serve their constituents. In this way corporations can come together as never before by leveraging the power of commerce to be a collective force of good. 

The transaction is simple: The Phin team creates a secure and seamless, online Customer-Advised Fund customized for your business and brand. Together, we create campaigns for Movember, Giving Tuesday and Season of Giving. Your company funds the donations and your customers choose which cause to fund from a curated list important to your brand. Phin provides the analytics and reporting on customer choices. You create incentive for sales, captivate customers, and tell powerful stories while building brand equity and generating impact.

Together, we can be a force for good. Phin was founded as a social innovation company (B Corp-pending) to help companies (like yours) build purpose into how you serve customers, involve them in your philanthropy; and create sustainable social impact in the communities where you live, work and play. 

We are pleased to offer you a gift of good: Click here to select a charity and we will send a $10 donation on your behalf. This donation has been prepaid by our friends at Magnetic Advisers as a gift to you as part of their effort to Reimagine 2020 pledge.

Join us in our initiative to Reimagine 2020 — not as a year of multiple crises, but as The Year of Good.