June 7-9: Brand-Led Culture Change Virtual Event

Stories About Black Lives Matter

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8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

LEADERSHIP - To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions.

40 Acre Co-Op Sowing Seeds for Financially Sustainable Future for Black Farmers
40 Acre Co-Op Sowing Seeds for Financially Sustainable Future for Black Farmers

FINANCE & INVESTMENT - The first national Black farmer co-op since the Reconstruction era is on a mission to revive and support Black farmers — which have dwindled to a mere 1.4% of farmers in the US — and cultivate a national network of growers of regeneratively farmed hemp.

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.

Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

WALKING THE TALK - To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.

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BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses
BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses

OUR HEALTHY LIVES MISSION - BAND-AID® Brand used the launch of OURTONE™, which offers bandages to match a more diverse array of skin colors, to connect more deeply with and support the work and equity of Black nurses across the US.

Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Talking About Purpose Won't Transform a Brand; These 5 Skills Will

WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.

Beyond One-Off CSR: How Brands Can Combat Inequities Over the Long Term
Beyond One-Off CSR: How Brands Can Combat Inequities Over the Long Term

WALKING THE TALK - Reversing ingrained social inequities is critical to achieving the UN SDGs and averting catastrophic climate change. The pandemic has laid bare the many costs of inequality — now is the time for brands to make good on their promises to address this global issue.

Color of Change Holding Corporations Accountable to Racial Justice Promises
Color of Change Holding Corporations Accountable to Racial Justice Promises

WALKING THE TALK - The nation’s largest online racial justice organization has outlined new demands of corporations that made racial justice statements to urge them to move #BeyondTheStatement.

How to Empower the Next, Diverse Generation of Inventors
How to Empower the Next, Diverse Generation of Inventors

THE NEXT ECONOMY - For those who cultivate innovation and invention, it is our responsibility to provide opportunity for those historically marginalized. Our society must take the harsh realizations uncovered by the pandemic and use them to fuel ambition and drive, to ensure access and opportunity for every student.

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Atlanta’s Food Forest Pioneering Potential Solution to Urban Food Deserts
Atlanta’s Food Forest Pioneering Potential Solution to Urban Food Deserts

PRODUCT, SERVICE & DESIGN INNOVATION - The Urban Food Forest at Browns Mill caters to one of 35 food-insecure communities in Georgia’s capital — and provides a scalable model for other cities to begin to address this all-too-common systemic inequity in US cities.

2021’s 'World-Changing Ideas' Cutting Waste and Emissions, Correcting Societal Imbalances
2021’s 'World-Changing Ideas' Cutting Waste and Emissions, Correcting Societal Imbalances

PRODUCT, SERVICE & DESIGN INNOVATION - It’s that time of year again, when Fast Company calls out its favorite World-Changing Ideas. Here are a few of that we’re especially keen to keep an eye on.

Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice? 
Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice? 

ORGANIZATIONAL CHANGE - More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains a challenge. At Just Brands ‘21 (May 6-7), major companies share keys to implementation of authentic strategies, to realize the moral and business imperative of becoming a truly inclusive brand. 

The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated

WALKING THE TALK - Whether environmental or social, luxury brands *will* have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentials, not just nice-to-haves.

Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business
Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

WALKING THE TALK - It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.

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8 Mental Models for Wise Leadership in a VUCA World
8 Mental Models for Wise Leadership in a VUCA World

LEADERSHIP - Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambiguous) situations.

Put Your Money Where Your Mouth Is with This Socially Impactful Money Move
Put Your Money Where Your Mouth Is with This Socially Impactful Money Move

FINANCE & INVESTMENT - We’re calling on companies across the country to deposit $1M of their banked dollars today into credit unions serving low-income communities. Thanks to our partnership with Inclusiv, this is one smart, seamless, socially conscious money move.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Corporations Can Support BIPOC Communities by Putting Their Money to Work
Corporations Can Support BIPOC Communities by Putting Their Money to Work

FINANCE & INVESTMENT - It is critical to understand and address the intersectional links between access to affordable housing, education, job creation and improved public health; and we look forward to continuing our work with organizations that target their dollars towards these needs within the communities they seek to serve.

TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities
TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities

COLLABORATION - The TAZO Tree Corps will work with American Forests to help bring cleaner air and combat climate change in communities of color across the US, by increasing ‘tree equity.’

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EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity

MARKETING AND COMMS - The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round.

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