Published 4 years ago.
About a 4 minute read.
Our company’s story is still a young one, and it is ever changing as we continue to grow, but one thing we knew early on with absolute certainty, was that our startup would need to become a Certified B Corp along the way.
When my wife and I bought our first home together, we had the goal of renovating
our fixer-upper just in time for our first daughter, Audrey, to be born. While I
still cringe at the fact that Mallory was up on ladders painting at eight months
pregnant, we got enough of the home completed to move in and be ready for our
It was an important time for me, because it triggered in me a desire to think
more seriously about our future and give my daughter the best world we could —
and it also made me realize just how tough it was to have a home that reflected
our true values.
See, in my eyes, despite it being beautiful, I still felt like we failed at
renovating our home. I mostly came to this conclusion after I picked up our new
power bill and noticed that it hadn’t changed. Despite investing over six
figures into the home, we weren’t saving on the cost of running it, in any way.
We had built a home that reflected our aesthetic values and style, but not our
core values as a
It’s overwhelming to know where to start if you want a sustainable home; one
that benefits your health, wealth and the planet; this is why I founded
Rise. Today, it is the leading trusted online
authority in sustainable home improvement,
having welcomed and helped over a million homeowners in the last year alone.
The Rise team in their office in Fredricton, New Brunswick, Canada | Image courtesy of Rise
When the time came for Rise’s first office, it was a no-brainer that it would be
designed and based on the company’s values and what it promotes to homeowners.
It would also be the canvas for everyday life at a company where people matter
most — they are our greatest asset — and so fostering an environment where they
can all thrive was paramount.
Every design, material and product
was made with these values in mind. We followed both LEED and WELL
standards in our approach to renovating our space, even though we were
constrained with being in a commercial space inside a larger building.
The renovation included: refinishing the concrete slab floor (instead of
bringing in new flooring materials); installing LED panels, low-flow faucets and
toilets throughout; using no-VOC paint, formaldehyde-free cabinetry and
millwork; Cradle to Cradle
office furniture, lowest-energy-consuming TVs, vintage/used mid-century
furniture for decor, and the pièce de resistance: a ten-foot, automated living
We live in a time where many of us almost literally live at work (or live to
work). We spend more time working than nearly anything else in life, so
shouldn’t that time be spent doing something you love in an environment that
nourishes and promotes the things you care about, and that drive impact?
At Rise, we take our policies pretty seriously, but not for the reasons you
might think — we do it because they’re key to working (and living) in a company
that values its employees and its impact on its community and beyond.
Some of my favorites from the list:
Single-use plastic ban on premises;
Drive-less program with incentives to reduce employee driving mileage;
A week’s worth of community hours for all employees every year.
From the beginning of the certification process in early 2018 to the signing
about a month ago, it took a full year to get us to become a Certified B Corp.
It was truly a team effort.
B Corp certification is about making companies walk the talk — we can talk all
day long about the impact we’re having as great companies, but we’d much rather
have clear guidelines and a plan in place to keep ourselves accountable and help
measure our impact. This is why B Corp exists, and why it just made good sense
for us to go through the certification process.
I genuinely believe that making business decisions that benefit people, the
planet and profits makes good sense — for everyone. I’m a firm believer that
it is the future of business, not only because it makes sense, but because our
world needs it. From an idea on a napkin to today, I’m incredibly proud of our
team for making this vision a reality.
Published Jun 26, 2019 2pm EDT / 11am PDT / 7pm BST / 8pm CEST
Matt Daigle is founder and CEO of Rise — the leading online authority in sustainable home improvement.