THE NEXT ECONOMY -
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
LEADERSHIP -
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?
MARKETING AND COMMS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
SUPPLY CHAIN -
IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing.
FINANCE & INVESTMENT -
As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to
achieve, at minimum, a net-zero future.
LEADERSHIP -
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that
creates value for the company and the society on which it depends.
CHEMISTRY, MATERIALS & PACKAGING -
With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials.
PRODUCT, SERVICE & DESIGN INNOVATION -
Meal kits are synonymous with excessive packaging, but they have a crucial
redeeming feature — they reduce food waste. At Just Salad, that got us thinking:
Could we drastically reduce packaging to make meal kits an unambiguous
environmental win?
SUPPLY CHAIN -
Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains.
ORGANIZATIONAL CHANGE -
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
WALKING THE TALK -
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
WALKING THE TALK -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
THE NEXT ECONOMY -
The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operations.
SUPPLY CHAIN -
Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.
LEADERSHIP -
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.
CLEANTECH -
Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases.
WALKING THE TALK -
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
WASTE NOT -
Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic?
MARKETING AND COMMS -
The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
COLLABORATION -
Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.