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Sustainability: Moving Beyond Just Marketing

Over 600 labels worldwide are dispatched with some sort of eco-benchmark, making eco-confusion and eco-distrust at an all-time high. The challenge is not getting people to understand the importance of protecting our planet (they already do!). It’s ... View More

My Special Aflac Duck: An Award-Winning Application of Social Robotics

My Special Aflac Duck: An Award-Winning Application of Social Robotics SB'18 Vancouver Thursday 7 June ----- Catherine Blades, Chief Brand and Communications Officer of Aflac, will share the story of My Special Aflac Duck, a social robot designed t... View More

Designing Win-Win Programs in Support of Vulnerable Social Groups: Aligning Hiring and Employee Benefits with Good Life Principl

Michael Conway, President of Starbucks Canada, will share the latest on a range of social commitments Starbucks has launched and accelerated recently, focusing on its approaches to purpose-driven hiring and employee benefits. Learn how the company is... View More

A Formula to Build Business Success and Empower your Consumers as Brand Ambassadors

Access to food, clean water, shelter and safety are the most basic of human rights. Yet despite government aid, non-profits and volunteer work, billions of people around the planet still struggle to gain access to these fundamental needs on a daily b... View More

Technology at the Tipping Point: A Design Manifesto for Humanity

Throughout history, crucial advances in science and technology have unleashed astonishing periods of human development, economic growth and social progress. And while the rapid evolution of technology is in many ways making life better, we’re also ... View More

The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale

Mankind, meat and myths: from Director Louie Psihoyos and Executive Produced by James Cameron, The Game Changers smashes the myth that you need to eat meat to be strong, athletic or healthy. Join James “Lightning” Wilks who is the movie’s ... View More

Success at the Intersection of Science, Entertainment and Purpose

National Geographic is a brand that was born out of purpose 130 years ago and has been using the power of its yellow border to take audiences on explorations around the globe ever since. As a cause-based company that is home to some of the best and b... View More

The Path Ahead: How One Company is Galvanizing Millions

On the heels of their historic #OptOutside movement, REI launched “The Path Ahead” which captures thinking that centers around societal progress on human relationship with outdoors and nature. Outlining 8 macro trends that impact the future of so... View More

A Global Launch of Climate Positive - How Max Burgers is Inspiring Brands to Do More

If Max Burgers can become climate positive, so can your brand. This is the message that Kaj Torok wants to impart on our community. Learn about the challenges and successes that went into building a product portfolio of “green” burgers that outpe... View More

The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand

The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand SB'18 Vancouver Tuesday 5 June ----- Marc Pritchard, Chief Brand Officer of Procter & Gamble, will share insight into how P&G... View More

Factory as Forest: The Methodology, Measurement and Implementation behind a Move from Zero Footprint to Positive Impact

A world-first and SB exclusive, Biomimicry 3.8 and Interface will be sharing new content and ideas, that have not been publicly presented before, setting out the case for positive impact. The idea that zero footprint is an aspiration for business, is... View More

Transformational Leadership in Action: The Evolution of Creating True Shared Value and a Good Life Ecosystem

Enterprise-wide transformation in a multinational organization takes courageous optimism, inspiring vision plus a big dose of hard work. It also requires having a passion for the change, as Danone CEO Emmanuel Faber is all too aware. Truly successfu... View More

Design, Disrupted for Good: How Social Design is Creating New Markets and More Creative, Engaged Cultures

Design has proven its value to business, in category redefining products, services, killer apps and innovative business models. To succeed, serious expertise and talent is required. Social design is the application of design methodology to the creati... View More

All In: The Future of Business Leadership

An exciting new book launching at SB’18 Vancouver, All In: The Future of Business Leadership looks at the scale and change of pace that the environment and society are experiencing through the lens of sustainability leadership, particularly the pr... View More

Redesigning for Success in Sustainability: Introducing the SB Brand Transformation Roadmap

Many responsible brands are by now committed to benefiting both our planet and its people, but becoming a truly sustainable brand takes courageous leadership and a commitment to continuous improvement over time. At Sustainable Brands® we’ve worked... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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