Videos

From Greenhushing to Greenshouting How B Corps are Leading the Way on Bold Sustainability Communication

In a polarized political and economic climate, many brands are retreating, quietly downplaying or abandoning sustainability commitments to avoid controversy, a phenomenon widely known as ‘greenhushing’. But a growing cohort of companies is doing ... View More

Designing the New Story of Nature Sustainability Strategies That Culture Will Carry

Session Description: The sustainability movement is facing a narrative crisis — and so are the brands that have built their value propositions around it. In a polarized landscape, the old frames no longer work, new ones feel risky, and too many or... View More

Where Is Gen Z in Decisions Shaping Your Brand's Future

Brands pursuing sustainability are navigating three pressures at once: a gap between what they promise and what they deliver, Gen Z entering peak spending years with rising expectations, and a divide inside organizations where younger employees and s... View More

Sustainability as the Deal Multiplier How ESG Readiness Shapes M&A Value Before and After the Close

As global M&A activity accelerates amid regulatory shifts and capital redeployment, sustainability has moved far beyond disclosure. ESG readiness now directly influences valuation premiums, deal certainty, and long-term brand resilience. Recent data ... View More

From Proof to Practice Addressing the Non-Financial Barriers to Sustainability at Scale

Session Description: For more than a decade universities, corporations, investor coalitions like UN Principles for Responsible Investment, and industry associations have built a robust business case for sustainability – demonstrating links to reve... View More

Live Performance by SUUVI

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Learnings from a 15-Year Journey in Sustainability Leadership

Virginie Helias, Procter & Gamble’s Chief Sustainability Officer, distills fifteen years of global sustainability leadership into five pillars that changed how one of the world’s largest companies operates. From embedding sustainability into core... View More

From 2006 to 2026 to 2046 How Sustainable Investing Can Realize Its Full Potential

How can companies get more investors, asset managers and pension funds to embrace and participate in what sustainable brands already know? This talk will outline the directions sustainable investing has been going in over the past 20 years, and where... View More

Turning Nature Into a Competitive Advantage Blazing a Trail for Truly Sustainable and Nature Positive Beef

As pressure mounts on food systems to deliver both sustainability and growth, a new frontier is emerging: nature as a source of innovation and competitive advantage. In this session, Kate Beddoe, Chief Sustainability & Risk Officer at Silver Fern ... View More

Story as Stakeholder Fuel How Brands Ignite ROI Through Purpose Narratives

CMOs are under impossible pressure: prove ROI, protect brand trust, navigate greenwashing scrutiny, and amplify sustainability without turning off customers. Most sustainability stories fall flat — too abstract, too technical, or too safe. But the ... View More

From Overwhelm to Imagination A Resilience Immersion for Leaders Navigating Disruption

Sustainability leaders today are being asked to build the new while the old is unraveling – to lead teams, attract investment, and deliver results in an environment defined by accelerating volatility, compounding disruptions and growing constraints... View More

Being Brand Brave in a World of Bots, Trolls and Deep Fakes

There is no denying the growing onslaught of mis- and disinformation – and for purpose-driven organizations the stakes are especially high. Accusations of greenwashing, viral supply-chain exposés, coordinated trolling of social justice campaigns, ... View More

Becoming Part of the Culture How Brands Can Help Build Healthier Habits

While sustainability often focuses on carbon and plastic, the most immediate climate cost is human health. Environmental shifts from urbanization, rising humidity, and pollution are accelerating public health crises globally, such as the surge of Ato... View More

Closing MC Remarks Day 2

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Striking the Balance The Business Case Companies Can't Afford to Ignore

Companies rarely pursue sustainability for a single reason. Most investments are a calculated mix of reactive, defensive pressures—protecting reputation and license to operate—and offensive opportunities, including cost efficiency, resilience, an... View More

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Upcoming Events

September 29-30, 2026
Sustainable Brands Türkiye’26
International Event
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Tuesday, September 29, 2026
The Path to Future-Ready Flexible Packaging
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Sponsored by LyondellBasell
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December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
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