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The Power of Cultural Intelligence: Leveraging Contextual Insights for Inclusive Innovation

Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become driving forces in the marketplace. B... View More

Welcome to Brand-Led Culture Change ‘24!

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Research Insights Series: Consumer Preferences and Behaviors

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Gain a wealth of valuable intelligence, accompanied by a great opportunity for f... View More

Partnerships that Simultaneously Create Positive Impact and Important Behavior Change

This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secon... View More

Driving Internal Organizational Alignment and Better Cross-Functional Collaboration

It's difficult to drive important change in the world if you haven’t done the necessary inner work first. This bit of wisdom applies to individuals as well as organizations. This session will explore aspects of evolving internal company governance,... View More

Poking the Bear 2.0: Expressions of Brand Purpose in an Age of Polarization

“We can’t afford any unforced errors this [election] year, so we’re playing it safe.” “It’s a hostage situation - with a small but intense minority holding America’s brands hostage.” These types of statements will sound familiar t... View More

Leveraging AI in the Service of Sustainability

This session will showcase a diverse range of major brands and sustainability-focused SMEs successfully using AI and landing sustainability marketing campaigns that are driving both sustainability and business performance. Not only will the session p... View More

The ‘Secret’ Power of Customization and Personalization of Messaging

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of produ... View More

Research Insights: Sustainability Claims that Drive Consumer Purchase

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More

How to Engage Your Customers and Employees in Your Sustainability Efforts

Communicating with your employees and customers about your sustainability efforts is crucial to demonstrating your commitment to doing what is important for the planet. It invites them to join the action and understand the integrity of your company a... View More

The New Era of Investing in Nature

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SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles

For the last hundred-plus years, brands have been key drivers of culture and associated social norms through their media influence, visibility on-shelf, and omnipresence in consumers' day-to-day life, affording companies the opportunity and responsib... View More

Let’s Keep Helping Regenerative Agriculture Go Truly Mainstream

The powerhouse team at Kiss the Ground continues to produce top-notch content drawing mainstream attention to the importance of regenerative agriculture and regeneration more broadly. A new mini-documentary tells the stories of local heroes such as Y... View More

Multi-Sector Multi-Stakeholder Collaboration Driving Kelp Forest Restoration near San Diego

This session will outline the promising horizons of Scripps’ multi-stakeholder efforts around researching, initiating and scaling projects at the intersection of environmental regeneration and positive local impact. Notably, the talk will share an ... View More

Communications to Capture the Consumer: A Best Practice Guide to Drive Purchase

As the polycrisis keeps piling on existential challenges for businesses and societies, consumer demand continues to be a key driver for companies to scale investments at the pace necessary to combat climate change and other urgent issues. Marketers h... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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