People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged asset. M... View More
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More
As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should b... View More
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Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making frameworks to ‘step on,’ the more li... View More
From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can expect a thoughtful outline o... View More
This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More
Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders, and society.... View More
Benjamin Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike, and has generated over 100 million v... View More
This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the benefits of showing compelling i... View More
By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key stakeholders. But even among those with a m... View More
Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become driving forces in the marketplace. B... View More
This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secon... View More