This session will teach attendees how to rethink value in the context of regenerative innovation by linking value to the dividends and resilience that come to an organisation from enhancing system health. Regenovate are strategists and designers w... View More
Take a journey from the farm to the consumer's plate. Join Andrea Chu, Director of Impact at Vital Farms, and Doug Peterson, Chief Scientist at Regenified and moderator Kristine Root as they explore an internal and external journey of regeneration, c... View More
As the political environment in the U.S. continues to be highly volatile, uncertain and challenging, brands are faced with urgent questions about whether and how to engage. This interactive workshop will present what Sustainable Brands perceives as t... View More
This rich session will analyze why we have entered into a new era for brand integrity, what the recently-expanded notions of brand integrity mean for brands, and how to use that knowledge to be smarter about picking positions that avoid the dangerous... View More
From sequestering carbon to improving water quality, regenerative agriculture practices provide many benefits. How can we translate those benefits in a way that is meaningful to audiences outside of the sustainability field–from the farmers on the ... View More
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People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged asset. M... View More
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More
As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should b... View More
From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can expect a thoughtful outline o... View More
Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making frameworks to ‘step on,’ the more li... View More
This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More
Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders, and society.... View More