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Welcome to the SB’24 Brand-Led Culture Change RegenAg Summit!

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Sustainable Mindset Unlocked: Bridging the Gap Between Words and Deeds

People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged asset. M... View More

The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors

This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More

The Role of Brands in Bridging the Rural-Urban Divide

As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s approach to questions like: How should b... View More

Welcome to Day 2 of Brand-Led Culture Change ‘24!

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Designing for Circularity-Friendly Behaviors

From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can expect a thoughtful outline o... View More

Scary Good Avatars: Customer Profiling Reimagined

This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus will be on ... View More

Supercharging Solutions at the Nexus of Education, Business, and Community

Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making frameworks to ‘step on,’ the more li... View More

Wrapping Up Day 1

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Welcome to Minnesota

Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders, and society.... View More

The Potential of Unexpected, Thought-Provoking and Conversation-Generating Art

Benjamin Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike, and has generated over 100 million v... View More

Navigating the Risk-Reward Profile of Communicating Too Little or Too Much on Sensitive Issues

This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the benefits of showing compelling i... View More

Why You Should Have a Head of Brand Purpose and How to Set Them Up for Success

By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key stakeholders. But even among those with a m... View More

The Power of Cultural Intelligence: Leveraging Contextual Insights for Inclusive Innovation

Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become driving forces in the marketplace. B... View More

Welcome to Brand-Led Culture Change ‘24!

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Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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