Long before the concept of sustainability came to the forefront of corporate consciousness, 3M served as a leader for reducing its impact on the environment while conserving resources through its breakthrough Pollution Prevention Pays program. What began as a pioneering concept more than 30 years ago continues today, because sustainability is integral to 3M's values.
3M
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
5 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement
GM, Samsung, Best Buy Receive 2014 EPA Energy Star Partner of the Year Awards
5 years ago - General Motors, Samsung and Best Buy are among the 127 organizations to receive 2014 Energy Star Partner of the Year Awards, which the Environmental Protection Agency awards to organizations that have demonstrated innovative strategies to help customers, partners and stakeholders to save energy and reduce greenhouse gas (GHG) emissions through energy-efficiency projects.Other recipients include Meritage Homes Corporation, PepsiCo, Sears, 3M and LG Electronics.
Unilever, Philips, 3M Call For Stronger Energy-Efficiency Goals in Europe
5 years ago - Unilever, Philips, 3M and several other members of the European Alliance to Save Energy (EU-ASE) have signed a letter sent to the European Commission calling for a new set of competitiveness objectives to exploit all possible cost-effective energy-efficiency opportunities by 2030.
Brand Leaders Join SB Collaboratory to Address Employee Engagement
5 years ago - Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an island and many challenges they face are shared by their peers, competitors, suppliers and customers. In order to support shared learning and collaboration beyond the conference itself, members of the SB advisory board designed a new structure — the SB Collaboratory — to provide a forum for these professionals to come together to share experiences, ask questions, learn from each other and brainstorm a path forward.
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
5 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.
To Advance Sustainability, Go Beyond Traditional Employee Engagement Efforts
6 years ago - Imagine walking into your office one morning to find a business card on your chair — with a different title. It might just give you pause.
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
6 years ago - For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.