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This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

Adidas

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Does Waste Have an Image Problem?
Does Waste Have an Image Problem?

1 month ago - For circularity to become mainstream, where nothing is wasted and everything is fed back into the system, it requires businesses to find value in resources already in circulation — and reframe how they perceive waste in the first place.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

6 months ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals
How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals

1 year ago - This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed.

Trending: In Fashion, What’s Outside Also Counts
Trending: In Fashion, What’s Outside Also Counts

1 year ago - New partnerships aim to tackle the fashion industry’s packaging footprint — with circular solutions for polybags and MATCHESFASHION’s new, recyclable boxes furthering the cause.

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Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

1 year ago - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.

32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

1 year ago - The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz.

Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up

2 years ago - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.

SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

2 years ago - Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy.

Changing Behavior, One Reused Item at a Time
Changing Behavior, One Reused Item at a Time

2 years ago - We are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utilize in our day-to-day lives and business practices is reuse.

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‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1
‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1

2 years ago - While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired.

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

2 years ago - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California

2 years ago - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

2 years ago - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.

Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps
Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

2 years ago - 60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. The Partnership — a multi-stakeholder coalition made up of companies, associations, NGOs, trade unions, standards organisations and the Federal German Government, formed in 2014 with the aim of making improvements along the entire textile supply chain —considers this a major step forward, as it means that many members agree on revealing even sensible information for the first time.

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secondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market
secondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market

2 years ago - Earlier this month, adidas by Stella McCartney launched its Fall/Winter 2018 sustainable women’s activewear collection, paying tribute to the power of nature. Designed to equip female athletes whatever the weather, the animal-inspired pieces serve as a reminder that everyone can do their part to protect the world around them. The campaign features supermodel Ming Xi as its new global ambassador who is charged with bringing the brand’s continued mission of LESS IMPACT = MORE POWER to life.

adidas, Neste Bolstering Markets for Recycled Plastics
adidas, Neste Bolstering Markets for Recycled Plastics

2 years ago - Amidst the anti-plastic frenzy dominating corporate sustainability news lately, adidas and Neste have announced plans to increase their efforts to utilize more waste plastic.

Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands

2 years ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.

Fashion for Good Unveils 15 Startups Future-Fitting Fashion Industry
Fashion for Good Unveils 15 Startups Future-Fitting Fashion Industry

3 years ago - The Fashion for Good-Plug and Play Accelerator has revealed the names of the 15 startups selected to participate in its third edition, which kicks off today.

Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy

3 years ago - A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials.

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Trending: New Apparel Industry Commitments Push New Textiles Economy Forward
Trending: New Apparel Industry Commitments Push New Textiles Economy Forward

3 years ago - Fashion and textile industry heavy-hitters are heeding the Ellen MacArthur Foundation’s recent call for a New Textiles Economy with the rollout of new agreements and action plans that consider the full life cycle of garments.

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