SB'25 San Diego Early Bird Ends April 6th!
Register Now!

Adidas

Adidas

This is where we come from, everything we do is rooted in sport. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.

Adidas is tagged in 90 assets. Page 1 of 5.
Article
Circular EconomySupply ChainCollaboration & Co-Creation
Fashion Giants Join Forces to Scale Circular Apparel, Footwear
Fashion Giants Join Forces to Scale Circular Apparel, Footwear
Published on February 6, 2025
About a 6 minute read

Two new initiatives from Fashion for Good are enlisting industry heavyweights to ‘create a blueprint for systemic change,’ by scaling circular solutions and infrastructure for footwear and textiles. ... View More

Article
Collaboration & Co-CreationCircular Economy
Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot
Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot
Published on August 1, 2023
About a 2 minute read

Fashion for Good and its four brand partners have joined forces with footwear-recycling innovator FastFeetGrinded to support the scaling of recycled content in footwear. ... View More

Article
Supply ChainCollaboration & Co-CreationMaterials & Packaging
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Published on June 16, 2023
About a 5 minute read

The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More

Article
Materials & PackagingInnovation & Technology
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Published on October 13, 2022
About a 6 minute read

Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather. ... View More

Article
Circular EconomyInnovation & Technology
Does Waste Have an Image Problem?
Does Waste Have an Image Problem?
Published on April 29, 2021
About a 5 minute read

For circularity to become mainstream, where nothing is wasted and everything is fed back into the system, it requires businesses to find value in resources already in circulation — and reframe how they perceive waste in the first place. ... View More

Article
Organizational GovernanceMarketing & Communications
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
Published on December 14, 2020
About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
Organizational Governance
How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals
How to Pursue Sustainability During COVID-19: A Tactical Guide for Brand Professionals
Published on April 3, 2020
About a 8 minute read

This global pandemic is critical and companies should dedicate every resource to helping their customers get through it, but in the spirit of protecting ourselves from one existential threat, we shouldn’t let another one go completely unnoticed. ... View More

Article
Materials & PackagingCircular EconomyCollaboration & Co-Creation
Trending: In Fashion, What’s Outside Also Counts
Trending: In Fashion, What’s Outside Also Counts
Published on February 27, 2020
About a 4 minute read

New partnerships aim to tackle the fashion industry’s packaging footprint — with circular solutions for polybags and MATCHESFASHION’s new, recyclable boxes furthering the cause. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
Published on January 31, 2020
About a 5 minute read

We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More

Article
Collaboration & Co-Creation
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
32 Fashion, Textile Giants Make Pact to Transform Fashion Industry
Published on August 23, 2019
About a 3 minute read

The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz. ... View More

Article
Marketing & Communications
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Published on April 25, 2019
About a 5 minute read

On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More

Article
Collaboration & Co-CreationCircular EconomyGlobal Partners
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
Published on April 24, 2019
About a 14 minute read

Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. ... View More

Article
Consumer Behavior ChangeCircular Economy
Changing Behavior, One Reused Item at a Time
Changing Behavior, One Reused Item at a Time
Published on April 22, 2019
About a 3 minute read

Despite inspirational efforts being made across the top fashion brands, we are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utili... View More

Article
Circular EconomyCircular EconomyCollaboration & Co-Creation
‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1
‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1
Published on April 5, 2019
About a 8 minute read

While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired. ... View More

Article
Marketing & Communications
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Published on March 8, 2019
About a 10 minute read

adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More

Article
Collaboration & Co-Creation
How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California
Published on December 14, 2018
About a 6 minute read

California is still reeling from the series of devastating wildfires that gutted its landscape — again — in the past few months. ... View More

Article
Circular Economy
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Published on December 14, 2018
About a 6 minute read

The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts. ... View More

Article
Organizational GovernanceOrganizational Governance
Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps
Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps
Published on August 24, 2018
About a 5 minute read

60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. Th... View More

Article
Innovation & TechnologyInnovation & Technology
secondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market
secondtoNAKED, adidas by Stella McCartney Boost Ethical Activewear Market
Published on August 23, 2018
About a 3 minute read

Earlier this month, adidas by Stella McCartney launched its Fall/Winter 2018 sustainable women’s activewear collection, paying tribute to the power of nature. Designed to equip female athletes whatever the weather, the animal-inspired pieces serve ... View More

Article
Materials & Packaging
adidas, Neste Bolstering Markets for Recycled Plastics
adidas, Neste Bolstering Markets for Recycled Plastics
Published on July 23, 2018
About a 3 minute read

Amidst the anti-plastic frenzy dominating corporate sustainability news lately, adidas and Neste have announced plans to increase their efforts to utilize more waste plastic. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information
March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information
April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information
See All Events >