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Aveda

Aveda

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda is tagged in 16 assets.
Article
Marketing & Communications
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Published on May 9, 2024
About a 10 minute read

Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More

Article
Marketing & Communications
The Dos and Don’ts of Successfully Engaging the Masses
The Dos and Don’ts of Successfully Engaging the Masses
Published on May 24, 2023
About a 7 minute read

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 1:44:37

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:28

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023
Runtime: 52:10

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Slides
How Brands Can Build a Purpose Movement by Prioritizing People
How Brands Can Build a Purpose Movement by Prioritizing People
Published on May 22, 2023

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Article
Materials & Packaging
Trending: Beauty Brands Building Biodiversity, Better Packaging Solutions
Trending: Beauty Brands Building Biodiversity, Better Packaging Solutions
Published on October 19, 2021
About a 7 minute read

Aveda and L’Occitane Group continue to raise the bar for beauty industry sustainability ambitions with new packaging innovations and a ‘nature-positive’ biodiversity strategy. ... View More

Article
Circular EconomyCircular Economy
3M, Aveda, Target Among Members of New Coalition Aimed at Advancing Circular Economy in U.S.
3M, Aveda, Target Among Members of New Coalition Aimed at Advancing Circular Economy in U.S.
Published on June 14, 2016
About a 4 minute read

Today, more than 25 businesses and organizations announce the launch of the Minnesota Sustainable Growth Coalition, a business-led public-private partnership harnessing their collective expertise to advance the next frontier of corporate sustainabili... View More

Article
Innovation & TechnologyInnovation & Technology
Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego
Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego
Published on June 7, 2016
About a 3 minute read

KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Life Media and Sustainable Brands, kicked off the 10th annual Sustainable Brands conference Monday evening by going back to when she first asked the question, “Why Sustainable Brands?” ... View More

Article
New Metrics
Better Analysis, Better Choices: A New LCA Tool for a Climate-Challenged World
Better Analysis, Better Choices: A New LCA Tool for a Climate-Challenged World
Published on October 10, 2015
About a 3 minute read

New Leaf Paper founder Jeff Mendelsohn hosted a workshop on day one of Sustainable Brands’ New Metrics ’15 about an improved Life Cycle Assessment (LCA) framework that helps users make better decisions by incorporating current climate science imp... View More

Article
Circular EconomyCircular Economy
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
Published on July 31, 2015
About a 5 minute read

In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s... View More

Article
Innovation & TechnologyInnovation & Technology
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Published on January 5, 2015
About a 5 minute read

The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails... View More

Article
Innovation & Technology
#SB14sd: C2C Product Innovation Institute Launches Report Showcasing 10 Companies Showing Us the Way Forward
#SB14sd: C2C Product Innovation Institute Launches Report Showcasing 10 Companies Showing Us the Way Forward
Published on June 4, 2014
About a 4 minute read

Today, our impact on the world is at a crossroads. Our planet has 7 billion people, and expected to be 9 billion by 2020. At Sustainable Brands, we are familiar with how a healthy and prosperous future can be achieved by working to innovate well-desi... View More

Article
Consumer Behavior ChangeInnovation & Technology
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
Published on May 16, 2013
About a 4 minute read

Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More

Article
Marketing & CommunicationsMarketing & Communications
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Published on March 22, 2013
About a 2 minute read

This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More

Article
Circular EconomyCircular Economy
Reducing Material Use Through Packaging Innovation: Aveda's Journey
Reducing Material Use Through Packaging Innovation: Aveda's Journey
Published on February 26, 2013
About a 5 minute read

As a leading producer of premium personal care products committed to environmental and social responsibility — articulated as Earth & Community Care — Aveda has long been focused on reducing the environmental impacts associated with product p... View More

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