Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Aveda
Trending: Beauty Brands Building Biodiversity, Better Packaging Solutions
1 year ago - Aveda and L’Occitane Group continue to raise the bar for beauty industry sustainability ambitions with new packaging innovations and a ‘nature-positive’ biodiversity strategy.
3M, Aveda, Target Among Members of New Coalition Aimed at Advancing Circular Economy in U.S.
6 years ago - Today, more than 25 businesses and organizations announce the launch of the Minnesota Sustainable Growth Coalition, a business-led public-private partnership harnessing their collective expertise to advance the next frontier of corporate sustainability – the circular economy.
Lessons Learned from Buddhism, 10 Years of Sustainable Innovation Set Tone for SB'16 San Diego
6 years ago - KoAnn Vikoren Skrzyniarz, founder and CEO of Sustainable Life Media and Sustainable Brands, kicked off the 10th annual Sustainable Brands conference Monday evening by going back to when she first asked the question, “Why Sustainable Brands?”
Better Analysis, Better Choices: A New LCA Tool for a Climate-Challenged World
7 years ago - New Leaf Paper founder Jeff Mendelsohn hosted a workshop on day one of Sustainable Brands’ New Metrics ’15 about an improved Life Cycle Assessment (LCA) framework that helps users make better decisions by incorporating current climate science impacts, as well as greater transparency and comparability. The framework is called LEO-SCS-002 and is in the process of being added to current LCA standards.
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan
7 years ago - In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s Clean Power Plan for existing power plants and encouraging the state’s “timely finalization” of state implementation plans to meet the new standards.The letter, organized by sustainability advocacy group Ceres, comes just days before the expected finalization of the rule aimed at reducing U.S. power plant carbon pollution by 30 percent by 2030.
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
8 years ago - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?
#SB14sd: C2C Product Innovation Institute Launches Report Showcasing 10 Companies Showing Us the Way Forward
8 years ago - Today, our impact on the world is at a crossroads. Our planet has 7 billion people, and expected to be 9 billion by 2020. At Sustainable Brands, we are familiar with how a healthy and prosperous future can be achieved by working to innovate well-designed products with reusable and safe materials, and made without the need to deplete precious resources or energy. We are happy to share initial reports that illustrate how certain companies have proven responsible leadership. We can give consumers good choices.
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
9 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
9 years ago - This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label.
Reducing Material Use Through Packaging Innovation: Aveda's Journey
10 years ago - As a leading producer of premium personal care products committed to environmental and social responsibility — articulated as Earth & Community Care — Aveda has long been focused on reducing the environmental impacts associated with product packaging. The sustained commitment has evolved over 35 years but can be summarized in three main themes: