Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar.
Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally.
6 months ago - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.
2 years ago - Healthy and resilient forests are a key part of efforts to combat the negative impacts of climate change. Studies have shown trees can reduce temperatures by 9 degrees and energy costs by $7.8 billion a year.
2 years ago - 300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.
2 years ago - Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M trees to offset environmental impact of paper coupons.
3 years ago - With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
4 years ago - The Clif Ag Fund will help increase the economic resilience of organic farmers in Clif’s supply chain — including lower energy costs from day one.
4 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.
4 years ago - Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & others to collaborate on innovative products and services for The Good Life SAN FRANCISCO, May 23, 2018 – Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners.
4 years ago - In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations: Sustaining Its Business, Brands, People, Community and the Planet.
4 years ago - Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt.
4 years ago - P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo into an environment fostering inspiration and co-creation. The Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia, will bring together 3,000 insightful change makers, entrepreneurs and leading companies to collaborate through the lens of Design Thinking methodology.
4 years ago - Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life SAN FRANCISCO, March 29, 2018 – Sustainable Brands® recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing economy.
5 years ago - Dr. Eban Goodstein is a contradiction of sorts. Trained in “the dismal science” — economics — Goodstein is an inveterate optimist about the prospects for business to lead the way to a sustainable future, and sooner rather than later. He is turning that optimism into reality as director and founder of the Bard MBA in Sustainability program in New York City. That Goodstein is at the forefront of the sustainable MBA world is not surprising when one considers his career path.
5 years ago - In the lead-up to Climate Week NYC 2017 next week, organizer The Climate Group has announced that The Estée Lauder Companies, Kellogg Company, DBS Bank Ltd and Clif Bar & Company are the latest to join its
6 years ago - Ten companies and organizations, two partnerships, and three individuals today will receive 2017 Climate Leadership Awards for their accomplishments in reducing greenhouses gas emissions and addressing climate change. The awards, now in their sixth year, are a partnership program of the U.S. Environmental Protection Agency, the Center for Climate and Energy Solutions, and The Climate Registry. The awards are being presented this evening at the 2017 Climate Leadership Conference in Chicago. This year’s awardees represent a wide array of industries including finance, consumer products, retail, aviation, and technology, plus federal and local government.
6 years ago - “If you want to get people engaged, inspire them - don’t require them ... The most lasting changes people make are the ones they make themselves.” — Daniel Alvarez, Pixar Animation Studios Research increasingly shows that purpose-driven employees are more productive and more deeply engaged, as well as more satisfied at work.
6 years ago - The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the most successful brands are searching for a deeper meaning. Defining and activating purpose in business was the key theme of Tuesday evening’s plenaries at Sustainable Brands 2016. While Millennials often receive credit for compelling companies to embrace higher ideals, this actually is something all generations of demanded, said Shannon Schuyler, Chief Purpose Officer at PricewaterhouseCoopers (PwC). However, because Millennials are such a large demographic and constantly communicate via technology, their voices are being heard.
6 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.
6 years ago - This Friday, world leaders will convene to sign the Paris Climate Agreement. The international regulatory environment and national policies to curb emissions are reshaping global markets. Decarbonization could define the 21st century economy. But what do these changes mean for businesses?
6 years ago - A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.