ERM Shelton

The nation's leading marketing communications firm focused exclusively on sustainability, environment, clean energy and renewables. We deliver custom research, strategy, digital, social and creative. Based in Knoxville, TN.

Our client roster includes CertainTeed Insulation, Consumers Energy, Cotton Inc., Duke Energy, Environmental Defense Fund, EPRI, ExxonMobil, Kohler, Pactiv, Rheem, S&D Coffee & Tea, Tampa Electric and others.

ERM Shelton is tagged in 12 assets.

Slides

Alleviating consumer hesitation and distrust of AI and other emerging technologies Log In Required

Published on October 16, 2024

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides

Alleviating consumer hesitation and distrust of AI and other emerging technologies Log In Required

Published on October 16, 2024

Slides

Alleviating consumer hesitation and distrust of AI and other emerging technologies Log In Required

Published on October 16, 2024

Slides

Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored) Log In Required

Published on October 16, 2024

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Slides

Alleviating consumer hesitation and distrust of AI and other emerging technologies Log In Required

Published on October 16, 2024

Video

Alleviating consumer hesitation and distrust of AI and other emerging technologies Log In Required

Published on October 16, 2024

Runtime: 53:36

Video

Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)

Published on October 16, 2024

Runtime: 49:53

Video

Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored) Log In Required

Published on October 16, 2024

Runtime: 55:51

Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel, led by... View More

Article

Circular Economy

Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Published on October 16, 2024

About a 7 minute read

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Video

Let’s go circular: New tools for consumer communication and engagement Log In Required

Published on October 15, 2024

Runtime: 14:26

As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More

Slides

Research insights series: Consumer preferences and behaviors Log In Required

Published on October 14, 2024

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Slides

Research insights series: Consumer preferences and behaviors Log In Required

Published on October 14, 2024

Upcoming Events

October 13-16, 2025

SB'25 San Diego

US Event

More Information

Tuesday, July 1, 2025

The CMO + CSO Power Partnership: Boosting Brand Value Together

Webinar

Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing

Webinar