ERM Shelton

ERM Shelton

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ERM Shelton is the marketing communications agency of ERM, the world’s leading specialist sustainability consultancy. We help leading companies translate complex sustainability efforts into clear, compelling stories that build brand value, inspire action and avoid greenwashing. By combining strategic market insights, creative execution and ERM’s deep technical expertise, we deliver communications that connect with stakeholders, shape conversations and accelerate sustainability outcomes.

ERM Shelton is tagged in 12 assets.
Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Published on October 16, 2024

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Published on October 16, 2024

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Published on October 16, 2024

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Published on October 16, 2024

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Published on October 16, 2024

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Video
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Alleviating consumer hesitation and distrust of AI and other emerging technologies
Published on October 16, 2024
Runtime: 53:36

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Video
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Breakfast of Champions: Solving the Biggest Problem with Sustainable Products (Sponsored)
Published on October 16, 2024
Runtime: 49:53

What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving th... View More

Video
Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored)
Many Paths, One Circle: Innovative Partnerships Creating New Pathways to Circularity (Sponsored)
Published on October 16, 2024
Runtime: 55:51

Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel, led by... View More

Article
Circular Economy
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy
Published on October 16, 2024
About a 7 minute read

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Video
Let’s go circular: New tools for consumer communication and engagement
Let’s go circular: New tools for consumer communication and engagement
Published on October 15, 2024
Runtime: 14:26

As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a working group of select SB Member brands, has been wor... View More

Slides
Research insights series: Consumer preferences and behaviors
Research insights series: Consumer preferences and behaviors
Published on October 14, 2024

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Slides
Research insights series: Consumer preferences and behaviors
Research insights series: Consumer preferences and behaviors
Published on October 14, 2024

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™, as w... View More

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
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