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Heineken

Sustainability has been fundamental to the HEINEKEN Company since our business began, and it lies at the heart of everything we do. The idea of sustainability as a business imperative means that we act now to mitigate the impact of environmental and social risks and that we look at ways to create genuine economic opportunities for both our business and our stakeholders.

Heineken

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HEINEKEN announces 'Drop the C' programme
HEINEKEN announces 'Drop the C' programme

3 years ago - HEINEKEN today announced its 'Drop the C' programme for renewable energy. With 'Drop the C' the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. HEINEKEN wants to drive a real change towards renewable energy and will therefore not purchase unbundled certificates to meet its reduction targets. In addition, new emission goals will be set for distribution and cooling and, for the first time, also for packaging. The brewer commits to set science based targets for these areas in the next two years.

New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’
New Science-Based Goals, Carbon Pricing Scheme to Help Heineken ‘Drop the C’

3 years ago - Heineken has unveiled a new sustainability strategy that will see the brewer increase renewable energy production, set science-based targets across distribution, cooling and packaging, and pilot an internal carbon pricing scheme.

A Beating Heart for Sustainable Brewing: For the Many, Not the Few
A Beating Heart for Sustainable Brewing: For the Many, Not the Few

3 years ago - A new study on Ontario’s craft beer industry takes a systems-wide approach to dealing with the sustainable growth challenge, and how we can deliver shared prosperity — with important insights for brewers and industry stakeholders everywhere.

HEINEKEN USA and TEAM Coalition: Making Responsibility a Fan Favorite
HEINEKEN USA and TEAM Coalition: Making Responsibility a Fan Favorite

3 years ago - Business growth and sustainability go hand in hand at HEINEKEN and our ‘Brewing a Better World’ platform encompasses six business priorities: water stewardship, reducing CO2 emissions, sourcing sustainably, advocating responsible consumption, promoting health and safety, and growing with communities.

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+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again
+ POOL, Heineken Pooling Their Resources to Help Make the Hudson River Swimmable Again

3 years ago - Back in 2015, we first learned about + POOL, a wildly ambitious idea by four enterprising New Yorkers to make the City’s notoriously polluted Hudson River swimmable with the help of a floating, water-filtering pool.

Celebrating Giving Tuesday
Celebrating Giving Tuesday

3 years ago - Taking place directly after Black Friday and Cyber Monday, Giving Tuesday encourages small acts of kindness once the frenzy of post-Thanksgiving shopping sales is over. Since its inaugural year in 2012, Giving Tuesday has brought people together to celebrate and support philanthropy. Over the past year, HEINEKEN USA has worked with a range of partners to make cities greener, promote better decision-making, and foster more inclusive communities.

#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

3 years ago - Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll

#MeToo & The Importance of Parents Having Tough Conversations
#MeToo & The Importance of Parents Having Tough Conversations

3 years ago - #MeToo is exposing the scale of sexual assault and harassment for women worldwide, prompting parents to bring up tough subjects with their children. The Health Alliance on Alcohol (HAA) has been working with Dr.

Brand Purpose in Divided Times: 4 Strategies for Brand Leadership
Brand Purpose in Divided Times: 4 Strategies for Brand Leadership

3 years ago - Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many languages, in rural and urban areas — about their aspirations for their lives, families and communities.* While the dominant narrative in culture today is that we’re deeply divided — culturally, politically, economically — reading the answers from people across the globe we were reminded that we all share the same aspirations for health, wellbeing, financial security, meaningful relationships and a sense of purpose. So, what’s the problem?

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Heineken Partners with Hack: Trash: NYC for Waste Reduction
Heineken Partners with Hack: Trash: NYC for Waste Reduction

3 years ago - The average New Yorker throws out nearly 15 pounds of waste at home each week and another nine pounds of waste at work and in commercial establishments. A complex system collects, transports, and disposes of more than 6 million tons of waste annually. This represents an enormous impact on our neighborhoods, environment, and economy. On October 27-29, 2017 HEINEKEN USA, the NYC Department of Sanitation, and 15 other organizations are partnering on Hack: Trash: NYC, a three-day hackathon challenge for developing innovative solutions for waste reduction in NYC.

Heineken USA Helps Leverage Women’s Leadership to End Human Trafficking
Heineken USA Helps Leverage Women’s Leadership to End Human Trafficking

3 years ago - Women’s voices are incredibly important. And incredibly powerful. Especially for issues that are female-focused, like human trafficking. Human trafficking affects every region of the world, with over 70% of victims being women and young girls. That’s why HEINEKEN USA is proud to stand with Vital Voices and their Global Freedom Exchange (GFE) in support of women leaders at the forefront of global efforts to prevent and respond to human trafficking.

HEINEKEN, Vital Voices Aim to Brew a Better World by Empowering Women Entrepreneurs
HEINEKEN, Vital Voices Aim to Brew a Better World by Empowering Women Entrepreneurs

3 years ago - Creating a sustainable, inclusive future requires helping a diverse range of individuals realize their fullest potential — particularly women. On Saturday, September 30, HEINEKEN USA will lead a workshop in Washington, D.C. at Vital Voices’ Global Freedom Exchange (GFE) Program, a two-week dynamic educational and mentoring opportunity for emerging women leaders.

Heineken Encourages Responsible Consumption at Outside Lands
Heineken Encourages Responsible Consumption at Outside Lands

3 years ago - On August 11-13, Heineken® will once again bring its famous Heineken® House experience to the Outside Lands Music and Arts Festival in San Francisco. The Heineken House will feature incredible experiences, including exclusive performances by Big Boi and DJ Jazzy Jeff, a 360-degree HD video, and a digital graffiti wall.

Heineken® and Tribeca Film Festival® Make a Splash with +Pool Documentary
Heineken® and Tribeca Film Festival® Make a Splash with +Pool Documentary

3 years ago - Every summer, New Yorkers get a few truly sweltering days where they’d like to take a dip to beat the heat. They might even wonder what it’s like to swim in New York City’s rivers. Heineken®, together with Tribeca studios, just debuted a new documentary and virtual reality films that show how a first-of-its kind, floating pool will make that thought a reality.

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Heineken Aims to Fight Report Fatigue by Sharing Sustainability Highlights in GIF Form
Heineken Aims to Fight Report Fatigue by Sharing Sustainability Highlights in GIF Form

3 years ago - Earlier this year, Heineken released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability reports into one document. To mark the launch of the report in the United States, the company tapped creative agency Nice and Serious to create a series of GIFs in an effort to make the content more relatable and interesting to target audiences.

HEINEKEN USA Launches 2016 Sustainability Report with GIFs
HEINEKEN USA Launches 2016 Sustainability Report with GIFs

3 years ago - HEINEKEN USA today released its 2016 sustainability report, which provides an in-depth overview of how the company is brewing a better world. To launch the report in the U.S., the company leveraged GIFs to ensure the content is more relatable and interesting to target audiences.

Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality
Join Heineken’s “Cities” Campaign to Help Make Innovative Local Projects a Reality

3 years ago - We all say we want to do more “good” these days. And our consumers have a proven desire to support campaigns that do so. Heineken®, the beer that’s enjoyed in the most cities globally, is again supporting innovative local projects around the nation through our “Cities” program – which aims to make a positive and lasting impact on some of the best cities in America. (Last year’s campaign to save Miami Marine Stadium successfully led to the City of Miami approving a $45 million restoration budget!) This year we’ve found the perfect partnership with the Bruno Mars 24K Magic World Tour – which will offer fans sold-out concert tickets for supporting resourceful local projects.

Heineken USA Assists The Recycling Partnership with a Win for Recycling
Heineken USA Assists The Recycling Partnership with a Win for Recycling

3 years ago - In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heineken® beer gardens before the match for a chance to win prizes and pitch in to help green the future.

Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month
Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month

4 years ago - In support of Alcohol Awareness Month, HEINEKEN USA (headquartered in White Plains, NY) announced April 4 various programs and initiatives that promote responsible drinking and moderate alcohol consumption. Every April since 1987, the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) has sponsored Alcohol Awareness Month to increase public awareness and understanding, reduce stigma, and encourage local communities to focus on alcoholism and alcohol-related issues. Heineken® is an industry leader in this space and was the first brand to include responsibility messaging on its packaging. HEINEKEN USA is continuing this commitment with the following initiatives:

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Heineken Wins Nudging For Good Award
Heineken Wins Nudging For Good Award

4 years ago - Heineken has won the Excellence Award Health & Wellbeing at the first ‘Nudging For Good’ Award Ceremony for This One Is On Us. A ‘Nudge for Good’ is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behavior or habits and adopt healthier and/or more sustainable ones.

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