Sustainability has been fundamental to the HEINEKEN Company since our business began, and it lies at the heart of everything we do. The idea of sustainability as a business imperative means that we act now to mitigate the impact of environmental and social risks and that we look at ways to create genuine economic opportunities for both our business and our stakeholders.
6 years ago - Heineken has won the Excellence Award Health & Wellbeing at the first ‘Nudging For Good’ Award Ceremony for This One Is On Us. A ‘Nudge for Good’ is how a brand, on the basis of consumer insights, makes it easy and desirable for people to change behavior or habits and adopt healthier and/or more sustainable ones.
6 years ago - A "firm belief" that business growth and sustainability go hand-in-hand has seen Heineken publish its latest sustainability report alongside a financial report for the first time, with the report highlighting rapid business expansion alongside a decrease in emissions. Heineken’s latest sustainability report, released on Wednesday (22 February), reveals a 37% reduction in carbon emissions in production against 2008 levels, just short of the 40% target for 2020. When looking at absolute carbon reductions, a 5% reduction has been recorded in the same timeframe, despite Heineken growing its business volumes by 52%.
6 years ago - Today, Heineken N.V. released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability report into one document.
6 years ago - “What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were inequality, climate change, recession, refugees, biodiversity loss. “It’s the ‘parade of horribles’ that makes sleep tough at times,” said one survey responder. The theme that came out of the expressed fears was division on multiple fronts: Division of opinions, incomes, outlooks.
7 years ago - Today, brewers, governments NGOs and retailers in 76 countries around the world partnered on the second annual Global Beer Responsibility Day in an effort to promote responsible consumption of beer.
7 years ago - Fortune has published the second edition of its “Change the World” list of the top 50 companies that are delivering positive social impact. Once again developed in partnership with Mark Kramer and Michael Porter’s non-profit social impact consulting firm FSG and their Shared Value Initiative, a platform for organizations seeking business solutions to social challenges, this year’s ranking focused on businesses that created shared value through activities that were also part of the companies’ core business strategy.
7 years ago - SAN FRANCISCO, July 21, 2016 – Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.
7 years ago - Heineken released its 2015 sustainability report back in April, along with a ‘Frank’ distillation video featuring Dutch rapper and vocal artist Kevin “Blaxtar” de Rendamie. This week, Heineken USA launched another unique engagement experiment to share its sustainability highlights: a first-of-its-kind interactive online experience.
7 years ago - This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites.
7 years ago - In the postcard-perfect town of Göss, a two-hour drive south of Vienna, something very interesting is brewing.
7 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.
7 years ago - Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the public worldwide.
7 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.
7 years ago - Move over Prince Ea, there's a new spoken word artist promoting sustainability. To help reach a wider audience for its newly-released 2015 sustainability report, Heineken recruited Dutch rapper and vocal artist Kevin "Blaxtar" de Randamie to transform the report into his own artistic expression.
7 years ago - The UK’s resource efficiency charity WRAP, on behalf of the UK Government and Devolved Administrations, today unveils a pioneering commitment that brings together organizations from across the food system for the first time to make food and drink production and consumption more sustainable for the future.
7 years ago - Campaigners for action on food waste have had much to celebrate recently. The Rockefeller Foundation launched YieldWise, a $130 million initiative to tackle loss between farm and market and demonstrating how the world can halve food loss by 2030. This coincided with the launch of Champions 12.3, a collaboration of 30 executives and ministers united in their dedication to meeting SDG target 12.3.
7 years ago - Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.
7 years ago - Heineken has become the first alcohol company member of the The Recycling Partnership, a national nonprofit committed to improving curbside residential recycling, according to a recent announcement.As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide.The Recycling Partnership works to improve recycling in communities across the country.
7 years ago - Startups that are innovating around nutritious, sustainable food are invited to pitch for a £3000 cash prize and a three-month mentoring program with the Unilever Foundry. The competition is open to innovators tackling food system challenges such as heart health, obesity, under-nutrition, food waste, and sustainability of the food chain.
8 years ago - Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consumption of beer, according to a recent announcement.In its first year as a global, collaborative effort, brewers, along with many other local partners, will focus on reducing the harmful use of alcohol and promoting responsible enjoyment of beer in communities around the world.