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Heineken

Sustainability has been fundamental to the HEINEKEN Company since our business began, and it lies at the heart of everything we do. The idea of sustainability as a business imperative means that we act now to mitigate the impact of environmental and social risks and that we look at ways to create genuine economic opportunities for both our business and our stakeholders.

Heineken

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Would You Want to Read Your Company’s Sustainability Report?
Would You Want to Read Your Company’s Sustainability Report?

8 years ago - "It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks.

How to Create Value Through Purpose, Conscious Influencing, 'Karma Marketing' and Safe Sex
How to Create Value Through Purpose, Conscious Influencing, 'Karma Marketing' and Safe Sex

8 years ago - If Tuesday’s SB’15 San Diego plenaries are any indication of the breadth and depth of sustainability work occurring across industries around the world, we can safely say that there’s a whole lot going on. Attendees of Tuesday’s plenaries heard from a diverse group of presenters who explored topics as varied as brand-building, closed loops, technology, sustainable condoms (that’s right), ecosystem services, sufficiency economies and celebrity influencers.

Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking

8 years ago - The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easily accessible information about key issues related to drinking and will be promoted on the packaging of alcoholic beverages of the dozen signatory brands — including Bacardi, Diageo, Heineken, Molson Coors and more.

New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer

8 years ago - Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlight the beer giant’s commitment to buying 50 percent of its main raw materials from sustainable sources by 2020, the “Legendary 7” campaign tells the story of seven farmers from France, Germany, Greece, the Netherlands and the UK who produce the sustainable barley and hops used to brew Heineken beer.

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Heineken, UNIDO Team Up to Drive Sustainability Efforts in Water-Scarce Developing Markets
Heineken, UNIDO Team Up to Drive Sustainability Efforts in Water-Scarce Developing Markets

9 years ago - Heineken last week announced plans to team up with The United Nations Industrial Development Organization (UNIDO) as part of a new sustainability initiative to support environmental and social growth movements in the developing world.

#SB14London: Heineken Reveals Secrets of Successful Intersection of Sustainability and Marketing
#SB14London: Heineken Reveals Secrets of Successful Intersection of Sustainability and Marketing

9 years ago - Michael Dickstein, Global Sustainable Development Director at Heineken International, and Kirsten Barnhoorn, Heineken’s former global sustainability leader, led this interactive Q&A session following Dickstein’s morning plenary presentation.The first question coming from the audience was: “How was Heineken able to convince marketers to look into sustainability issues?”

Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2

9 years ago - In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve been having this year is about connecting head and heart,” she said.Reflecting that it had been “an explosive year” on many fronts, with key battles on ideology taking place across the world, Skrzyniarz said the passion for interlinking sustainable business with social value was growing: “As we continue to have this conversation around the world, more communities are coming to us, asking us to localise the conversation,” she revealed.

Nine Insights and Nine Themes from #SB14London, Morning 2
Nine Insights and Nine Themes from #SB14London, Morning 2

9 years ago - The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by several common themes. Happily, they spell the first two objectives of the entire conference. Here they are:

World’s Leading Alcohol Producers Launch Alliance for Responsible Drinking
World’s Leading Alcohol Producers Launch Alliance for Responsible Drinking

9 years ago - The International Center for Alcohol Policies and the Global Alcohol Producers Group have launched a new organization called the International Alliance for Responsible Drinking (IARD) to help reduce harmful drinking and promote responsible drinking through research, programs and advocacy around the world.Also central to IARD’s mission will be supporting and accelerating implementation of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. The organization will promote effective policies and programs, as well as contribute to an informed debate by providing balanced and evidence-based science.

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Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report
Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report

9 years ago - Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respectively, with Panasonic in fifth place — same as last year.

Heineken Doubles Renewable Energy Use, on Track to Meet 2020 Goals
Heineken Doubles Renewable Energy Use, on Track to Meet 2020 Goals

10 years ago - Heineken has increased the percentage of renewable electricity it uses in its global operations from 9.3 percent in 2012 to 18 percent, to a total of 358,100,000 kWh, according to the beer maker’s recent sustainability report.The increase in renewable energy use, as well as improved energy-efficiency projects, helped Heineken to reduce greenhouse gas (GHG) emissions by 119 kton in 2013, which the company says is the equivalent of nearly 2,400 trips around the globe with a fully loaded 30-ton Heineken beer truck. For example, some 99 percent of the 116,000 refrigerators the company purchased in 2013 were ‘green,’ resulting in an average energy savings of 40 percent over 2010 numbers.

SAI Launches First Farmer Self-Assessment for Sustainable Agriculture
SAI Launches First Farmer Self-Assessment for Sustainable Agriculture

10 years ago - PepsiCo, Unilever, Heineken and more than 50 other members of the Sustainable Agriculture Initiative (SAI) Platform have developed the world’s first industry-aligned Farmer Self-Assessment (FSA) of sustainable agriculture practices, launched earlier this month at SAI Platform’s General Assembly in Seville, Spain.The FSA is designed for farmers to assess their sustainable agriculture practices in a way that is universally recognized by the food and drink industry, SAI says. The industry-aligned set of assessment criteria for farmers meets the sustainable sourcing needs of many companies. Any farmer can complete the assessment online and it can be used for most crop types, farm sizes and locations around the world.

Unilever, Pepsi, M&S Launch App to Further Sustainable Agriculture Worldwide
Unilever, Pepsi, M&S Launch App to Further Sustainable Agriculture Worldwide

10 years ago - A group of global food and beverage companies are using the launch of a new carbon-management web app to call for greater industry collaboration on agricultural sustainability.Members of The Cool Farm Institute (CFI) — including PepsiCo, Unilever, Heineken, Marks & Spencer, Tesco, Yara and Fertilizers Europe — have spearheaded the development of an online tool to help farmers assess and improve the environmental and economic performance of their businesses.

New Partnership Streamlines Environmental Reporting in Sea Freight Supply Chain
New Partnership Streamlines Environmental Reporting in Sea Freight Supply Chain

10 years ago - Sustainable supply-chain management company EcoVadis and BSR’s Clean Cargo Working Group (CCWG) have announced a partnership aimed at standardizing sustainability reporting requests for the sea freight supply chain.Under this partnership EcoVadis will align its environmental assessment questionnaires for sea carriers with the Clean Cargo Environmental Performance Survey framework. Clean Cargo members also will have the opportunity to leverage the EcoVadis online collaboration platform to access sustainability scorecards on their partners’ performance.

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Heineken Hosts Beverage Industry Environmental Roundtable in Amsterdam
Heineken Hosts Beverage Industry Environmental Roundtable in Amsterdam

10 years ago - Beverage industry leaders from across the globe have convened in Amsterdam for the Beverage Industry Environmental Roundtable (BIER) semi-annual meeting to discuss environmental sustainability within the beverage sector.