Heineken
Sustainability has been fundamental to the HEINEKEN Company since our business began, and it lies at the heart of everything we do. The idea of sustainability as a business imperative means that we act now to mitigate the impact of environmental and social risks and that we look at ways to create genuine economic opportunities for both our business and our stakeholders.
5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better
Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More
AB InBev, Heineken Join Local Brewers to Launch World's First 'Global Beer Responsibility Day'
Three of the world’s largest brewers, Anheuser-Busch InBev, Heineken and Carlsberg, as well as local brewers and beer associations, have come together to lead Global Beer Responsibility Day, a new worldwide effort to promote the responsible consump... View More
Would You Want to Read Your Company’s Sustainability Report?
"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More
How to Create Value Through Purpose, Conscious Influencing, 'Karma Marketing' and Safe Sex
If Tuesday’s SB’15 San Diego plenaries are any indication of the breadth and depth of sustainability work occurring across industries around the world, we can safely say that there’s a whole lot going on. Attendees of Tuesday’s plenaries hear... View More
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easil... View More
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More
Heineken, UNIDO Team Up to Drive Sustainability Efforts in Water-Scarce Developing Markets
Heineken last week announced plans to team up with The United Nations Industrial Development Organization (UNIDO) as part of a new sustainability initiative to support environmental and social growth movements in the developing world. ... View More
#SB14London: Heineken Reveals Secrets of Successful Intersection of Sustainability and Marketing
Michael Dickstein, Global Sustainable Development Director at Heineken International, and Kirsten Barnhoorn, Heineken’s former global sustainability leader, led this interactive Q&A session following Dickstein’s morning plenary presentation.T... View More
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve be... View More
Nine Insights and Nine Themes from #SB14London, Morning 2
The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by... View More
World’s Leading Alcohol Producers Launch Alliance for Responsible Drinking
The International Center for Alcohol Policies and the Global Alcohol Producers Group have launched a new organization called the International Alliance for Responsible Drinking (IARD) to help reduce harmful drinking and promote responsible drinking t... View More
Ford Steals Top Spot from Toyota in Interbrand's 2014 Best Global Green Brands Report
Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More
Heineken Doubles Renewable Energy Use, on Track to Meet 2020 Goals
Heineken has increased the percentage of renewable electricity it uses in its global operations from 9.3 percent in 2012 to 18 percent, to a total of 358,100,000 kWh, according to the beer maker’s recent sustainability report.The increase in renewa... View More
SAI Launches First Farmer Self-Assessment for Sustainable Agriculture
PepsiCo, Unilever, Heineken and more than 50 other members of the Sustainable Agriculture Initiative (SAI) Platform have developed the world’s first industry-aligned Farmer Self-Assessment (FSA) of sustainable agriculture practices, launched earlie... View More
Unilever, Pepsi, M&S Launch App to Further Sustainable Agriculture Worldwide
A group of global food and beverage companies are using the launch of a new carbon-management web app to call for greater industry collaboration on agricultural sustainability.Members of The Cool Farm Institute (CFI) — including PepsiCo, Unilever, ... View More
New Partnership Streamlines Environmental Reporting in Sea Freight Supply Chain
Sustainable supply-chain management company EcoVadis and BSR’s Clean Cargo Working Group (CCWG) have announced a partnership aimed at standardizing sustainability reporting requests for the sea freight supply chain.Under this partnership EcoVadis w... View More
Heineken Hosts Beverage Industry Environmental Roundtable in Amsterdam
Beverage industry leaders from across the globe have convened in Amsterdam for the Beverage Industry Environmental Roundtable (BIER) semi-annual meeting to discuss environmental sustainability within the beverage sector. ... View More
