Hellmann's
Hellmann's is tagged in 12 stories.
6 days ago
- The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches
at risk of extinction to increase awareness of the importance of regenerative
farming practices.
1 month ago
- Meal Reveal, developed in collaboration with Google Cloud, uses simple fridge
scan to help consumers overcome ‘fridge blindness’ and reduce household food
waste.
2 months ago
- The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
5 months ago
- The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.
1 year ago
- Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a
recession.
1 year ago
- Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
1 year ago
- Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
1 year ago
- To kick off the final day of Brand-Led Culture
Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.
2 years ago
- Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
2 years ago
- In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
5 years ago
- When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?
7 years ago
- The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally.
Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world.
For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world: