Hellmann's
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
1 week ago - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
1 month ago - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
9 months ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
1 year ago - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
1 year ago - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
Consumers Ready to Reward Brands That Take Stands
4 years ago - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
6 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world: