Innocent
Efforts to Scale Regenerative Ag Bearing Fruit Around the World
This week in regenerative-ag news, Heineken, innocent Drinks and Rainforest Alliance all revealed progress in scaling practices that increase resilience in food and beverage supply chains around the world. ... View More
Applegate, innocent Double Down on Commitments to Regenerative Agriculture
innocent Drinks adds £1m to its Farmer Innovation Fund to support regenerative fruit & vegetable farming within its supply chain, while Applegate sets to transitioning its entire beef hot dog portfolio to regeneratively grazed beef by 2025. ... View More
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More
7 Tips for Engaging Consumers on Circularity
If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. ... View More
Innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%
In the south of Spain, unsustainable water use is threatening Doñana National Park, a UNESCO World Heritage site and one of Europe’s most important wetlands. Located southwest of Seville, the Park supports millions of migratory birds and is a stro... View More
Key Steps for Successfully Engaging Consumers to Eat Sustainably
Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More
Brands That Treat Customers Like Idiots Are Not Sustainable
At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More
Are We Seeing the Emergence of the Enlightened CEO?
Society. It’s one of the three pillars of sustainability, but the least defined and the least understood. Corporations have traditionally struggled to blend social purpose with hard-nosed business acumen, but as consumers increasingly look to brand... View More
