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KIND Snacks

KIND Snacks

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder's desire to create a snack that was healthy and tasty, wholesome and convenient.

Kind Snacks' recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit. All snacks are gluten free and do not contain genetically engineered ingredients. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation.

KIND Snacks is tagged in 17 assets.
Article
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030

With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient. ... View More

Article
KIND Becomes First Snack Company to Commit to Exclusively Source Almonds From Bee-Friendly Farms by 2025

Global commitment seeks to grow the marketplace of bee-friendly almonds, protecting pollinators by significantly increasing habitat and eliminating specific pesticides ... View More

Article
12 More Brands Using Their Powers for Good During the Pandemic

As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast. ... View More

Article
The KIND Foundation and Project N95 Launch the 'Frontline Impact Project', a Platform to Support the People Risking Their Lives to Keep Us Safe

Partnership builds on the work of Project N95 and expands response offering to fulfill more types of needs of front-line workers ... View More

Article
KIND to Rally Support for Equal Rights Amendment Through First-Ever KIND® EQUALITY Bar and EQUALITY Bot Service

Ahead of International Women's Day, KIND to push for equal legal rights for all Americans regardless of sex; United States one of the only major countries that doesn't recognize equal gender rights ... View More

Article
KIND Discontinues Fruit Bites, One of the Only Fruit Snacks Made without Synthetic Dyes; Embarks on Mission to Educate People on Synthetic Dye Consumption

KIND Healthy Snacks (KIND) is calling attention to the unnecessary use of synthetic dyes in a wide variety of foods consumed by children. ... View More

Article
KIND Launches Multi-Year Project to Celebrate Kindness and Empathy

First initiative will introduce first-ever KIND® Pride bar benefitting LGBTQIA+ homeless youth through the Ali Forney Center ... View More

Article
KIND Encourages Food Industry to Disclose Hidden Sugars

‘Sweeteners Uncovered’ pop-up and online index discloses disguised ingredients in America’s favorite snacks ... View More

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KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up

With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More

Article
KIND and Public Health Experts File Petition Urging FDA to Address Misleading Nutrient Content Claims

Today KIND Healthy Snacks, with support from foremost health and nutrition experts, filed a Citizen Petition urging the U.S. Food & Drug Administration (FDA) to update the nutrient content claim regulation. ... View More

Article
Fast Co's World-Changing Ideas Winners Build Empathy, EVs; Repurpose Guns, Flowers

For the second year, Fast Company is celebrating businesses, policies, and nonprofits that are poised help shift society to a more sustainable and more equitable future with its World Changing Ideas Awards. From melted down guns to nitrogen-producing... View More

Article
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will tak... View More

Article
KIND Foundation Launches ‘Empatico’ Platform to Connect Students Globally, Foster Empathy

On its quest to create a kinder, healthier world — one snack at a time — the KIND Foundation, a nonprofit established by KIND Snacks, has launched a $20 million, multi-year initiative to inspire meaningful interactions between kids across the wor... View More

Article
KIND Piles 45K Lbs of Sugar in Times Square to Illustrate Need for Better Snacks

Times Square has housed plenty of eye-catching sights over the years, but this might be the sweetest. In a bid to create buzz around its new product and the amount of added sugar consumed by children in the US each year — a whopping 4.7 billion pou... View More

Article
SB'17 Detroit, Day 4: Human Capital, Better Business Models, and Knowing When to Shut Up and Listen

How Detroit Can Become the Most Sustainable City in North America By Nithin Coca Joel Howrani Heeres It’s been an eventful week for Joel Howrani Heeres, the brand-new Sustainability Director for the city of Detroit, who welcomed over 1000 attendees... View More

Article
FDA to Redefine ‘Healthy,’ Affirms KIND Bars Can Use the Term

Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar label... View More

Article
Kind Bars CEO Isn’t Nuts about FDA Label Rules

Since March, snack food company KIND Snacks has been facing scrutiny over the labeling of its products. The company has built its brand on its use of natural ingredients in healthy snack products, but according to the U.S. Food and Drug Administratio... View More

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