Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers
This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest ins... View More
Nielsen Continues its Sustainability Journey with its First Value-chain Greenhouse Gas Assessment
Nielsen’s global environmental sustainability efforts represent our holistic approach across our internal footprint, grassroots work and varied stakeholder groups, allowing us to create a positive ripple effect throughout our value chain. ... View More
Nielsen Employees Address the Global Waste Challenge in our Second Annual World Cleanup Day
Nielsen associates recently came together to dedicate almost 2,000 hours of volunteering in 28 countries and across 59 events to mark our second annual World Cleanup Day (WCD) event. ... View More
Nielsen Recognized for Third Consecutive Year on Stock Indices for Leading Companies
For the third consecutive year, Nielsen has again been included in both the FTSE4Good Index and the Dow Jones Sustainability North America Index (DJSI). ... View More
It’s Official: LGBT-Positive Policies Do Enhance Corporate Performance. Here’s How and Why
LGBT employees still lack proper legal protection in more than half of all US states. But according to recent research, there is no doubt that LGBT-inclusive companies attract better talent and decrease employee turnover. ... View More
Nielsen Surpasses Volunteering Goal Early with 8th Annual Nielsen Global Impact Day
On Tuesday, June 18, 2019, almost 24,000 Nielsen employees from 92 countries volunteered across more than 1,500 events as part of our eighth-annual Nielsen Global Impact Day (NGID). ... View More
Nielsen: Brands Increase Trust - and Prices - Through Sustainability
Consumers will spend up to $150 billion on sustainable products by 2021. ... View More
Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
Nielsen - The Database: Can Corporate Citizenship be Good for Communities and the Bottom Line?
When it comes to sustainability and social good, what role should corporations play? ... View More
Nielsen - The Business of Sustainability
Consumer interest in sustainability has been growing for years, with preferences shifting toward products and services that align with personal interests and beliefs. ... View More
Nielsen - Celebrating Earth Week 2019: Thinking Global but Acting Local
While consumers around the world are embracing sustainability and the environment more than just one day a year, Earth Day celebrations this week unify consumers in their efforts to make a positive impact on our planet and act as responsible global c... View More
Nielsen - A Sustainability How-to Guide for Retailers and Manufacturers
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. ... View More
Nielsen - Openness and Transparency Help Drive the "Trust Economy"
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know? ... View More
Nielsen - Sustainable Companies Outperform the Competition
There are many ways to measure what corporate responsibility and sustainability look like today, both in the context of the world at large and in the context of specific industries or regions. ... View More
Nielsen - What Food Related Causes do U.S. Consumers Care About Today?
A conscious awakening has occurred within the U.S. consumer packaged goods (CPG) and food grocery landscape. ... View More
Nielsen - Global Sustainable Shoppers
Hear from Julia Wilson, Vice President, Global Responsibility & Sustainability and Sarah Schmansky, Vice President, Nielsen Fresh / Health and Wellness Growth & Strategy, as they dive into how sustainability in the consumer packaged goods (CP... View More
Nielsen - Who is the Sustainable Shopper?
Sales of sustainable products are up across the board. In the U.S. alone, we expect that U.S. sustainably minded shoppers will spend up to $150 billion on sustainable fast-moving consumer goods (FMCG) by 2021. ... View More
Nielsen - Authenticity is the Key Ingredient for Brands with Personality
Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. ... View More
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More
2018 Promises to Further Raise the Sustainability Bar
As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months ... View More
