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Nielsen
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
For Sustainable Behavior Change, Brands Must Cut Through the Marketing Noise to the Hearts, Values of Consumers
5 months ago - This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we catch up on the latest insights into enlisting the help of consumers to help brands meet their goals.
Nielsen Continues its Sustainability Journey with its First Value-chain Greenhouse Gas Assessment
3 years ago - Nielsen’s first value-chain greenhouse gas assessment
Nielsen Employees Address the Global Waste Challenge in our Second Annual World Cleanup Day
3 years ago - Nielsen Second Annual World Cleanup Day
Nielsen Recognized for Third Consecutive Year on Stock Indices for Leading Companies
3 years ago - Nielsen included in FTSE4Good Index and the DJSI.
It’s Official: LGBT-Positive Policies Do Enhance Corporate Performance. Here’s How and Why
3 years ago - LGBT employees still lack proper legal protection in more than half of all US states. But according to recent research, there is no doubt that LGBT-inclusive companies attract better talent and decrease employee turnover.
Nielsen Surpasses Volunteering Goal Early with 8th Annual Nielsen Global Impact Day
3 years ago - Nielsen Global Impact Day (NGID) 2019
Nielsen: Brands Increase Trust - and Prices - Through Sustainability
3 years ago - Consumers will spend up to $150 billion on sustainable products by 2021.
Brands Large and Small on Driving the Change They Wish to See in the World
3 years ago - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
Nielsen - The Database: Can Corporate Citizenship be Good for Communities and the Bottom Line?
3 years ago - When it comes to sustainability and social good, what role should corporations play?
Nielsen - The Business of Sustainability
3 years ago - Consumer interest in sustainability has been growing for years, with preferences shifting toward products and services that align with personal interests and beliefs.
Nielsen - Celebrating Earth Week 2019: Thinking Global but Acting Local
3 years ago - Earth Day celebrations this week unify consumers in their efforts to make a positive impact on our planet and act as responsible global citizens.
Nielsen - A Sustainability How-to Guide for Retailers and Manufacturers
3 years ago - As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers.
Nielsen - Openness and Transparency Help Drive the "Trust Economy"
3 years ago - Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
Nielsen - Sustainable Companies Outperform the Competition
4 years ago - There are many ways to measure what corporate responsibility and sustainability look like today, both in the context of the world at large and in the context of specific industries or regions.
Nielsen - What Food Related Causes do U.S. Consumers Care About Today?
4 years ago - A conscious awakening has occurred within the U.S. consumer packaged goods (CPG) and food grocery landscape.
Nielsen - Global Sustainable Shoppers
4 years ago - Hear from Julia Wilson and Sarah Schmansky as they dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving.
Nielsen - Who is the Sustainable Shopper?
4 years ago - Sales of sustainable products are up across the board. In the U.S. alone, we expect that U.S. sustainably minded shoppers will spend up to $150 billion on sustainable fast-moving consumer goods (FMCG) by 2021.
Nielsen - Authenticity is the Key Ingredient for Brands with Personality
4 years ago - Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors.
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
4 years ago - Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.
2018 Promises to Further Raise the Sustainability Bar
4 years ago - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.