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Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

3 weeks ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

2 months ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter
Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter

2 months ago - Earlier this month, Nike announced the winners of its Circular Innovation Challenge, which called for new products using Nike Grind — Nike's ground-up post-factory and post-consumer materials — and new technologies to advance footwear recycling.

The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

4 months ago - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

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On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

4 months ago - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference

5 months ago - Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '18: The ROI of Sustainable Business, scheduled for October 29-31 in Philadelphia, PA.

Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands

6 months ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.

Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

8 months ago - The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report.

Nike Seeks Material Recovery, Design Ideas with ‘Limitless Potential’
Nike Seeks Material Recovery, Design Ideas with ‘Limitless Potential’

10 months ago - Nike is calling for innovation proposals to help advance its product sustainability. The Nike Circular Innovation Challenge consists of two distinct but connected calls that invite entrants to develop new technologies to advance footwear recycling or create new products using Nike Grind materials. The best proposals will win thousands in cash awards.

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Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy

11 months ago - A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials.

Apparel, Textile Industry Giants Unite Around SDGs at 2017 Textile Sustainability Conference
Apparel, Textile Industry Giants Unite Around SDGs at 2017 Textile Sustainability Conference

1 year ago - Big news has been rolling out of the Textile Exchange 2017 Textile Sustainability Conference near Washington, D.C. this week, providing evidence of the major paradigm shift taking place in the apparel and textile industry. Centered around the theme, “United by Action: Catalyzing the Sustainable Development Goals in Textiles,” this year’s conference sees more than 500 textile and apparel leaders come together to discuss the most important sustainability issues facing the industry and developing a roadmap to 2030.

Trending: Flyleather, ACR Advance Circular Textiles; But Is True Circularity a 'Fantasy'?
Trending: Flyleather, ACR Advance Circular Textiles; But Is True Circularity a 'Fantasy'?

1 year ago - Putting sustainability at the heart of the fashion industry is no easy feat, but key players across the value chain continue to demonstrate that they’re up to the task. Building on the success of its Flyknit process, which allows synthetic yarn to be woven into practically seamless shoe uppers, Nike has unveiled its latest sartorial innovation: Flyleather — a sustainable leather material made with 50 percent recycled leather fiber.

CVS, Levi Strauss, Nike Among Latest US Companies to Commit to Science-Based Emissions Targets
CVS, Levi Strauss, Nike Among Latest US Companies to Commit to Science-Based Emissions Targets

1 year ago - Ahead of Climate Week NYC 2017, which runs from September 18–24, a surge of global companies announced their commitment to the Science Based Targets Initiative, driving the number of businesses committed to setting science-based emissions reductions targets upwards of 300. This year, more than 90 new companies have joined, demonstrating the private sector's commitment to aligning its efforts to tackle climate change with the Paris Agreement’s goal to limit global warming to below 2 degrees Celsius.

5 Reasons Why Impact Is Competitive: Insights from the World’s Top CEOs
5 Reasons Why Impact Is Competitive: Insights from the World’s Top CEOs

1 year ago - Corporate social and environmental responsibility has developed to a point where the world’s leading CEOs believe it is essential to their companies’ long-term business success. The movement is growing, and companies around the world are approaching social and environmental problems as opportunities to drive profit as well as progress for humanity.

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Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’
Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’

1 year ago - This blog is part of the GlobeScan-SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface.

Ellen MacArthur, H&M, Nike Challenge Take-Make-Dispose Model with New Circular Fibres Initiative
Ellen MacArthur, H&M, Nike Challenge Take-Make-Dispose Model with New Circular Fibres Initiative

1 year ago - The Ellen MacArthur Foundation continues to drive forward the circular economy agenda with the launch of a new initiative that brings together key industry stakeholders, including C&A Foundation, H&M, Nike Inc,

Authenticity: The Key to Winning with Purpose (Or, What Brands Can Learn from Nike)
Authenticity: The Key to Winning with Purpose (Or, What Brands Can Learn from Nike)

1 year ago - Increasingly brands are turning to purpose as they realise that traditional marketing approaches are less and less effective among today’s consumers. Globally, 60 percent think that branded content is just clutter (Meaningful Brands 2017, Havas Media). Faced with seemingly endless product proliferation, they are choosing brands that offer more than just functional or emotional benefits. Instead, they are searching for a value proposition that makes a meaningful and authentic contribution to their lives and broader society. Consumers are seeking brands that demonstrate a purpose that contributes to the creation of a better world.

Coalition Calls on Fashion Industry to Adopt Transparency Pledge
Coalition Calls on Fashion Industry to Adopt Transparency Pledge

1 year ago - Human Rights Watch is calling on the fashion industry to adopt and carry out the Apparel and Footwear Supply Chain Transparency Pledge. The organization contacted 72 apparel companies, asking them to publish information identifying the factories that produce their goods, addressing a key obstacle to rooting out abusive labor practices across the industry and helping to prevent disasters such as the Rana Plaza collapse.

Is Activism the New Black … or Black and Blue for Brands?
Is Activism the New Black … or Black and Blue for Brands?

1 year ago - We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts. Tread lightly into this minefield …

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Trending: Nike, Britvic Using Recycled Drink Containers, Wood Fiber to Revolutionize Packaging
Trending: Nike, Britvic Using Recycled Drink Containers, Wood Fiber to Revolutionize Packaging

1 year ago - The development of innovative packaging solutions continues to help brands reduce impact and drive future growth.

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