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Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

5 years ago - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.

Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up

5 years ago - On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.

The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies
The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies

5 years ago - Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. Current disclosure largely lacking on gender pay equity, diversity & inclusion, paid parental leave, and other policies important to US workers.

Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

5 years ago - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

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Sharing Is the Key to Scaling Sustainability
Sharing Is the Key to Scaling Sustainability

5 years ago - A solid argument can be made that corporate America has made significant progress in the sustainability arena.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

5 years ago - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today.

How to Communicate Diversity and Inclusion When You Aren't Quite There Yet
How to Communicate Diversity and Inclusion When You Aren't Quite There Yet

5 years ago - While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses can do a lot of good (for the world and their bottom line) by equally focusing internally, on such things as their diversity and inclusion practices.

Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter
Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter

5 years ago - Earlier this month, Nike announced the winners of its Circular Innovation Challenge, which called for new products using Nike Grind — Nike's ground-up post-factory and post-consumer materials — and new technologies to advance footwear recycling.

Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18
Experts Gather to Discuss ROI of Sustainable Business at New Metrics '18

5 years ago - The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference. Over 300 global executives from brands like Nike, Salesforce, and Eileen Fisher are convening to unveil cutting-edge corporate practices that measure and quantify environmental and social impacts and tie them to financial and business value.

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

5 years ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

5 years ago - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

5 years ago - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

Sustainable Brands Releases Program Details for New Metrics ‘18 Conference
Sustainable Brands Releases Program Details for New Metrics ‘18 Conference

5 years ago - Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '18: The ROI of Sustainable Business, scheduled for October 29-31 in Philadelphia, PA.

Greenpeace: Clothing Industry Showing Progress Toward Detox Commitments
Greenpeace: Clothing Industry Showing Progress Toward Detox Commitments

6 years ago - For the first time, Greenpeace has released a report on the progress of its Detox campaign to eliminate hazardous chemicals from clothing production by 2020. The 80 companies who have signed on over the first seven years of the initiative represent a combined 15 percent of global clothing production — and all of them are “making good progress” to cut 11 priority chemicals and improve transparency.

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Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands

6 years ago - The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history.

Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

6 years ago - The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report.

Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary

6 years ago - On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public.

Nike Seeks Material Recovery, Design Ideas with ‘Limitless Potential’
Nike Seeks Material Recovery, Design Ideas with ‘Limitless Potential’

6 years ago - Nike is calling for innovation proposals to help advance its product sustainability. The Nike Circular Innovation Challenge consists of two distinct but connected calls that invite entrants to develop new technologies to advance footwear recycling or create new products using Nike Grind materials. The best proposals will win thousands in cash awards.

Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy
Trending: CO2 Dyeing, Biosynthetics Driving Transition Towards New Textiles Economy

6 years ago - A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials.

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As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators
As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators

6 years ago - Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2011, the country needed to look outside its borders to keep its incineration plants going. Now, news has emerged that some of this waste is discarded clothing from fast fashion giant H&M.