New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More
Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. Current disclosure largely lacking on gender pay equity, diversity & inclusion, paid parental leave, and other polici... View More
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
A solid argument can be made that corporate America has made significant progress in the sustainability arena. ... View More
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More
While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and environmental initiatives. However, businesses ca... View More
Earlier this month, Nike announced the winners of its Circular Innovation Challenge, which called for new products using Nike Grind — Nike's ground-up post-factory and post-consumer materials — and new technologies to advance footwear recycling. ... View More
The Sustainable Brands® community gathers today in Philadelphia, PA to kick off the 8th annual New Metrics conference. Over 300 global executives from brands like Nike, Salesforce, and Eileen Fisher are convening to unveil cutting-edge corporate pra... View More
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More
Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. ... View More
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More
Speakers from Danone, Seventh Generation, and B Lab among those confirmed to share advances in the metrics around social and environmental value SAN FRANCISCO, July 26, 2018 – Sustainable Brands® recently unveiled program details for New Metrics '... View More
For the first time, Greenpeace has released a report on the progress of its Detox campaign to eliminate hazardous chemicals from clothing production by 2020. The 80 companies who have signed on over the first seven years of the initiative represent a... View More
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More
The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report. ... View More
On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Pa... View More
Nike is calling for innovation proposals to help advance its product sustainability. The Nike Circular Innovation Challenge consists of two distinct but connected calls that invite entrants to develop new technologies to advance footwear recycling or... View More
A new textiles economy is on the horizon as innovative textile and chemical firms develop new chemical- and petroleum-free processes to produce fabrics and materials. ... View More
Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2... View More