Nike
It Just Got Easier for Companies to Invest in Nature
Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth man... View More
Leaders Now Seeing Climate Change as Risk That Can Be Managed, Not Uncertainty That Can’t
Last month, a front-page New York Times story reported that global business leaders Coca-Cola, Nike, and others are factoring in climate change risks as threats to the bottom line. This news followed CDP’s December reveal that 29 major companies us... View More
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
… Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains... View More
Businesses Cannot Be Successful If the Society Around Them Fails
Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More
Nike, PUMA in Talks with Chemist Revolutionizing Bio-Based Materials
University of Delaware professor Dr. Richard Wool is setting about revolutionizing bio-based materials for a wide variety of applications. The professor of chemical and biomolecular engineering — who is also director of UD’s Affordable Composites... View More
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
How Brands Can Unlock Our Adventures
Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bo... View More
Imagining the Strange [Un]Sustainable New World of Tomorrow: 4 Mega Trends
![Imagining the Strange [Un]Sustainable New World of Tomorrow: 4 Mega Trends](https://sb-web-assets.s3.amazonaws.com/production/37710/primaryimage.jpg)
This post was originally written for and published on CSRwire's Commentary section, Talkback, on January 7, 2014.No, this is not another “looking at 2014” piece. I am more interested in looking a little further ahead. The world we live in has cha... View More
New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing
Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
10 Sustainable Business Stories Too Important to Miss
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
Could You Join Unilever, M&S and Nike in #theBigShift?
In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its amb... View More
Companies Need a New Game Plan for Chemical Management
Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditi... View More
From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More
Nike, Inc. Unveils ColorDry Technology and Facility That Eliminate Water, Chemicals In Dyeing
Nike, Inc. today celebrated the opening of a water-free dyeing facility featuring high-tech equipment that will eliminate the use of water and process chemicals from fabric dyeing at its Taiwanese contract manufacturer, Far Eastern New Century Corp (... View More
8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics
Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bi... View More
Can Aspirationals Help Make Sustainable Consumption Cool?
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
Getting Over the Sustainability Innovation Hump
I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find thi... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
The Big Yearning Question
I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain. ... View More
