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Nike

Nike is tagged in 124 stories. Page 6 of 7.
Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

6 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

Getting Over the Sustainability Innovation Hump
Getting Over the Sustainability Innovation Hump

6 years ago - I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find this hard to imagine. Companies that recognize the importance of sustainability tend to be those pushing for new ideas. And applying the sustainability filter to innovation efforts sparks new patterns of thinking — and fresh ideas.

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three

6 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

The Big Yearning Question
The Big Yearning Question

6 years ago - I believe futureproof brands are built on a foundation of two fundamentals: the brand’s reason for existence and the consumer’s yearning.These concepts may sound a bit esoteric, so allow me to explain.

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IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields
IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields

6 years ago - In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Representing an estimated $1.024 trillion USD in revenue, 136 brands and companies have now signed the "Company Pledge Against Forced Child and Adult Labor in Uzbek Cotton," according to the Responsible Sourcing Network.

SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

6 years ago - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.

Nike’s New Shanghai Store Is 100% Rubbish
Nike’s New Shanghai Store Is 100% Rubbish

7 years ago - Sportswear giant Nike’s new concept store in Shanghai has been constructed using waste materials including more than 5,000 drinks cans and 50,000 old CDs and DVDs.Built by Miniwiz Sustainable Development, an architectural firm based in Taiwan, the building has been designed to be 100% adjustable using a suspension ceiling system to adapt to different retail setups during the course of a year.All of the building’s materials were ‘urban mined’ and recycled from consumer lifestyle rubbish. And no glue has been used, meaning that all materials can be 100% re-recycled separately, too.

Six Ways to Make Brand Sustainability Resonate with Consumers
Six Ways to Make Brand Sustainability Resonate with Consumers

7 years ago - Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a recent report from The World Economic Forum and Accenture, sustainability is in desperate need of a makeover. Despite millions of dollars spent marketing the concept over the past decade, only 28% of people know what terms such as “sustainable,” “responsible,” “eco friendly” and “green” really mean, and just 44% say they trust green claims coming from big brands.

Why Green Product Brands Fail
Why Green Product Brands Fail

7 years ago - The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shifts. Picking out this trend in isolation and trying to build brands around it using traditional marketing paradigms has a very low likelihood of success.

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Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season
Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season

7 years ago - Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and water-related risks, according to Ceres.

Stop Talking About Sustainability, Start Sharing What Works
Stop Talking About Sustainability, Start Sharing What Works

7 years ago - What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process) and subsequent MAKING design app only to give them away for others to use?

Nike Unveils New App to Help Designers Create More Sustainable Apparel
Nike Unveils New App to Help Designers Create More Sustainable Apparel

7 years ago - As part of its commitment to helping design a better, more sustainable future, Nike this week launched a new app called MAKING, to help designers and product creators make informed decisions about the environmental impacts of the materials they choose.

New Generation of Companies Emerging to Sate Demand of Conscious Consumerism
New Generation of Companies Emerging to Sate Demand of Conscious Consumerism

7 years ago - In the past two months, the garment factory collapse in Bangladesh, the second-floor failure of the shoe factory in Cambodia, and most recently, the fire in the Chinese poultry plant have resulted in the deaths of some 1,500 workers in the developing world.In China alone, more than 100,000 people die annually in factories. These numbers are raising difficult questions among European and American consumers who have become accustomed to goods being manufactured abroad.

Nike, Levi Strauss Publish Updated Hazardous Chemical Plan
Nike, Levi Strauss Publish Updated Hazardous Chemical Plan

7 years ago - Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as part of a plan to eliminate hazardous chemicals from their supply chains by 2020.

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The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three

7 years ago - This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at the Brand Level" at SB '13 on June 3.

Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand
Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand

7 years ago - The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike’s past and its subsequent corporate sustainability evolution. Fifteen years ago, Nike underwent arguably more intense scrutiny and brutal attacks for its global supply chain management policies and priorities.

Sustainability: Understand, Adapt, Then Signal
Sustainability: Understand, Adapt, Then Signal

7 years ago - Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.

The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy

7 years ago - No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration.

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

7 years ago - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

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Nike Partners With Bluesign Technologies To Scale Access to Sustainable Textiles
Nike Partners With Bluesign Technologies To Scale Access to Sustainable Textiles

7 years ago - Nike today announced a partnership with Swiss company bluesign technologies to broaden the supply of sustainable materials and chemistries for use in Nike products.

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