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Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis, Universal Sustainability Values and Brand Value Creation

4 years ago - Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beliefs are uniform and undivided in ways political, corporate, union or community leaders can seldom afford to be: It is within each of us, he says without preaching or scolding, to be better people, more caring, more generous and, of course, more considerate of the environment.

Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

4 years ago - These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especially in developing countries.One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits.

Mobilizing Around Climate Action: BICEP's Anne Kelly on Helping Brands Flex Their Advocacy Muscle
Mobilizing Around Climate Action: BICEP's Anne Kelly on Helping Brands Flex Their Advocacy Muscle

4 years ago - Business for Innovative Climate and Energy Policy (BICEP) is the foremost coalition of companies advancing energy and climate legislation in the US. A project of Ceres, BICEP convenes 34 member companies that advocate a low-carbon economy as a path to create jobs and stimulate growth.

tonlé's Creative Approach Showing Fashion Industry How Zero Waste Is Really Done
tonlé's Creative Approach Showing Fashion Industry How Zero Waste Is Really Done

4 years ago - Cambodian fashion brand tonlé is revolutionizing the textile industry not only with its ethical business model, but also a creative approach to zero-waste: The company incorporates even its smallest scraps back into “yarn,” which is hand-woven back into new fabrics, creating unique and delicately woven garments perfect for shoppers who are conscientious about how their clothing is made.Sustainable Brands caught up with Rachel Faller, tonlé’s designer and founder, to learn more about the company’s motives and impact.

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'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

4 years ago - Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."

New MasterCard Rewards with Nike Carbon Offsets, Tracks Footprint Reduction
New MasterCard Rewards with Nike Carbon Offsets, Tracks Footprint Reduction

4 years ago - Sustain:Green has created a new biodegradable MasterCard® rewards card, which provides carbon offsets for everyday purchases — specifically, helping to fund Nike’s Mata no Peito rainforest preservation projects in Brazil.

Water Risk Prompting a New Wave of Innovation
Water Risk Prompting a New Wave of Innovation

4 years ago - What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and risk.I realize that water is hardly the usual domain of expansive, fun, free thinking. But, it should be. What if instead of boring (but essential) lists of what to do to assess water risk, the innovation part was clear?

Measuring Sustainability, Part II: Constructing a Sustainability Index
Measuring Sustainability, Part II: Constructing a Sustainability Index

4 years ago - In Part I of this series, we explored the basics of why a company would use a sustainability index to help guide decision-making. Here, we go into further depth on the steps to create such an index.Step 1: Determining what’s importantThe first step in defining a sustainability index is to determine what factors need to be considered for inclusion in the system. What is important to your company, your customers and your stakeholders?

IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan
IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan

4 years ago - Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, Novelis, Levi Strauss, Unilever and Nestlé.

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CDP Identifies 853 Water Risks Threatening Growth For World's Largest Companies
CDP Identifies 853 Water Risks Threatening Growth For World's Largest Companies

5 years ago - Two-thirds of the world's largest companies are reporting exposure to water risks, some of which have potential to limit growth, according to a new report by CDP. The news comes amid mounting shareholder concern around the business impacts from water scarcity, accessibility and poor water quality.

Unilever, Coke, M&S, BT Launch Digital Platform to Engage Millennials on Our Power to Create Change, 'Collectively'
Unilever, Coke, M&S, BT Launch Digital Platform to Engage Millennials on Our Power to Create Change, 'Collectively'

5 years ago - A coalition of the world’s biggest companies has launched a global digital platform to drive conversation and momentum around sustainability — and to help reach the ever-elusive goal of making sustainable lifestyles the new normal.The idea for Collectively, launched today, emerged from conversations at last year’s World Economic Forum between Unilever, BT Group, The Coca-Cola Company, Marks & Spencer and Carlsberg, around how to engage more effectively with millennials to inspire and accelerate more sustainable ways of living.

The #CVSEffect in Action: Wagon Train Edition — IKEA, GM, Mars Stand Up for Climate Policy
The #CVSEffect in Action: Wagon Train Edition — IKEA, GM, Mars Stand Up for Climate Policy

5 years ago - Previous articles in this series talked about leading businesses taking bold steps on their own for the common good — because it's the right thing to do — even if it costs the company financially in the short term.This time I want to point to the latest wave of businesses working collaboratively on the urgent, common ground issues of renewable energy and climate policy. In America's history of westward expansion and exploration, pioneer families came together in wagon trains for mutual support. In the same way, the examples below show that businesses are taking action, together, to ensure a more certain future that's good for all of us and for business.

LAUNCH Seeking Chemistry Innovations to Advance Sustainable Materials, Manufacturing
LAUNCH Seeking Chemistry Innovations to Advance Sustainable Materials, Manufacturing

5 years ago - Calling all chemistry innovators! LAUNCH — the open innovation platform aimed at identifying and fostering breakthrough ideas for a more sustainable world — this week announced its newest System Challenge: Green Chemistry.

Greenpeace Chastising Brands for Toxic World Cup Gear
Greenpeace Chastising Brands for Toxic World Cup Gear

5 years ago - With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances.

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How CEOs Can Save the World from Global Warming
How CEOs Can Save the World from Global Warming

5 years ago - The business world is waking up to the challenge of climate change.Apple CEO Tim Cook recently lashed out at a shareholder who pressed the company to stop investing in carbon reduction and renewable energy. In the most recent World Economic Forum Global Risk survey of CEOs and world leaders, three of the top six issues of “highest concern” were failure to tackle climate change, extreme weather, and water crises.

Ceres Conference and Report Ask: Is Corporate Sustainability Gaining Ground or Losing Pace?
Ceres Conference and Report Ask: Is Corporate Sustainability Gaining Ground or Losing Pace?

5 years ago - “We're screwed,” agreed authors Andrew Winston and Paul Gilding in the opening plenary of last week's Ceres Conference.“But we've got huge opportunities to solve mega-challenges profitably,” Winston added.

How Brands Can Connect with Consumers — Through 'Storydoing'
How Brands Can Connect with Consumers — Through 'Storydoing'

5 years ago - We all have a personal metastory, a story that we build through every action we take, every choice that we act on, and every purchase we make. It is the story that emerges in the minds of others as they see us and our choices. This is true for people and for brands.In True Story: How to Combine Story and Action to Transform Your Business, author and former ad man Ty Montague argues that consumers use the story of brands to tell part of their own metastories. His advice to brands: “People don’t buy products; they take actions that help advance their own personal metastory, and sometimes buying and using your product is one of those actions.”

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

5 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

6 Cool Tools for Driving Behaviour Change and Innovation
6 Cool Tools for Driving Behaviour Change and Innovation

5 years ago - When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communications strategy to encourage positive behaviour change or facilitating a process to unleash new ideas and breakthrough innovation on a project, thankfully, digital media is facilitating the rapid sharing and diffusion of smart, practical ways to create change.

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LAUNCH Nordic Enlists IKEA, Novozymes in Quest for Sustainable Materials
LAUNCH Nordic Enlists IKEA, Novozymes in Quest for Sustainable Materials

5 years ago - LAUNCH — the strategic collaboration between NASA, NIKE, Inc., the US Department of State and the US Agency for International Development (USAID) — announced Friday it has added the expertise of a host of Scandinavian innovators in its continued search for sustainable materials. LAUNCH teamed up with Nordic-based companies IKEA, Novozymes, Kvadrat, Arla and a number of government institutions to announce LAUNCH Nordic, an initial step in taking the LAUNCH process to innovators around the world.

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