Nike
IKEA, M&S, lululemon Join Brands Protesting Forced Child Labor in Uzbek Cotton Fields
In the lead up to Uzbekistan’s annual cotton fair, a mounting number of international brands and retailers have declared their refusal to source from the country until it ceases the forced labor of children and adults in the cotton fields. Represen... View More
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg... View More
Nike’s New Shanghai Store Is 100% Rubbish
Sportswear giant Nike’s new concept store in Shanghai has been constructed using waste materials including more than 5,000 drinks cans and 50,000 old CDs and DVDs.Built by Miniwiz Sustainable Development, an architectural firm based in Taiwan, the ... View More
Six Ways to Make Brand Sustainability Resonate with Consumers
Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More
Why Green Product Brands Fail
The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shi... View More
Investors Achieve Strong Results on Climate, Supply Chains, Water Issues During 2013 Proxy Season
Investors achieved notable victories during this year’s shareholder proxy season, with a near-record 110 shareholder resolutions filed with 94 U.S. companies on corporate sustainability challenges such as climate change, supply chain issues and wat... View More
Stop Talking About Sustainability, Start Sharing What Works
What makes a company like GSK give away information about thousands of potential malaria-treating drugs? Why did Nike spend 6 million USD developing their Enironmental Design Apparel Tool (minimising the impact of their products in the design process... View More
Nike Unveils New App to Help Designers Create More Sustainable Apparel
As part of its commitment to helping design a better, more sustainable future, Nike this week launched a new app called MAKING, to help designers and product creators make informed decisions about the environmental impacts of the materials they choos... View More
New Generation of Companies Emerging to Sate Demand of Conscious Consumerism
In the past two months, the garment factory collapse in Bangladesh, the second-floor failure of the shoe factory in Cambodia, and most recently, the fire in the Chinese poultry plant have resulted in the deaths of some 1,500 workers in the developing... View More
Nike, Levi Strauss Publish Updated Hazardous Chemical Plan
Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as part of a plan to eliminate hazardous chemicals fr... View More
A New Triple Bottom Line
This post first appeared on CSRWire on January 13, 2012.As we dive into the new year and face up to the challenges ahead, I am reminded of the fundamental reason so many of us are working in this area. We came to do more good, though we often find mo... View More
The Power of Brands to Change the World, Part Three
This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
The Power of Brands To Change the World, Part Two
This is the second in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability a... View More
Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand
The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike’s past and its subsequent corporate sustainability evolution. Fifteen years ago, Nike underwent arguably ... View More
Sustainability: Understand, Adapt, Then Signal
Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that co... View More
The Power of Brands To Change the World, Part One
This is the first in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More
What I Learned About Sustainability at REI, Part 1: Abundance Over Scarcity
After seven years of working on sustainable business at REI, I am taking some time to reflect and share some of the things I learned. My time at the co-op was a wonderful personal and professional experience, a kind of perfect storm of opportunity: a... View More
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration. ... View More
Nike, NASA, State Department & USAID Seek Innovations To Revolutionize Sustainable Materials
Nike last week partnered with NASA, USAID and the U.S. Department of State to bring together some 150 materials specialists, designers, academics, manufacturers, entrepreneurs and NGOs to catalyze action around one of the world’s biggest challenges... View More
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More
