Nike
Mobilizing Around Climate Action: BICEP's Anne Kelly on Helping Brands Flex Their Advocacy Muscle
Business for Innovative Climate and Energy Policy (BICEP) is the foremost coalition of companies advancing energy and climate legislation in the US. A project of Ceres, BICEP convenes 34 member companies that advocate a low-carbon economy as a path t... View More
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More
New MasterCard Rewards with Nike Carbon Offsets, Tracks Footprint Reduction
Sustain:Green has created a new biodegradable MasterCard® rewards card, which provides carbon offsets for everyday purchases — specifically, helping to fund Nike’s Mata no Peito rainforest preservation projects in Brazil. ... View More
Water Risk Prompting a New Wave of Innovation
What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and ris... View More
Measuring Sustainability, Part II: Constructing a Sustainability Index
In Part I of this series, we explored the basics of why a company would use a sustainability index to help guide decision-making. Here, we go into further depth on the steps to create such an index.Step 1: Determining what’s importantThe first step... View More
IKEA, Mars, Novelis, Unilever Among 233 Companies Expressing Support for EPA's Clean Power Plan
Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, N... View More
CDP Identifies 853 Water Risks Threatening Growth For World's Largest Companies
Two-thirds of the world's largest companies are reporting exposure to water risks, some of which have potential to limit growth, according to a new report by CDP. The news comes amid mounting shareholder concern around the business impacts from water... View More
Unilever, Coke, M&S, BT Launch Digital Platform to Engage Millennials on Our Power to Create Change, 'Collectively'
A coalition of the world’s biggest companies has launched a global digital platform to drive conversation and momentum around sustainability — and to help reach the ever-elusive goal of making sustainable lifestyles the new normal.The idea for Co... View More
3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand
For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To ... View More
The #CVSEffect in Action: Wagon Train Edition — IKEA, GM, Mars Stand Up for Climate Policy
Previous articles in this series talked about leading businesses taking bold steps on their own for the common good — because it's the right thing to do — even if it costs the company financially in the short term.This time I want to point to the... View More
LAUNCH Seeking Chemistry Innovations to Advance Sustainable Materials, Manufacturing
Calling all chemistry innovators! LAUNCH — the open innovation platform aimed at identifying and fostering breakthrough ideas for a more sustainable world — this week announced its newest System Challenge: Green Chemistry. ... View More
Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3
“What if sustainability was at least 10 percent of every product decision at every company? ... View More
Greenpeace Chastising Brands for Toxic World Cup Gear
With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper ... View More
Unilever Named #1 in 20th Annual Sustainability Leaders Report
A survey released this week of expert stakeholders from business, government, NGOs and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability. ... View More
How CEOs Can Save the World from Global Warming
The business world is waking up to the challenge of climate change.Apple CEO Tim Cook recently lashed out at a shareholder who pressed the company to stop investing in carbon reduction and renewable energy. In the most recent World Economic Forum Glo... View More
Ceres Conference and Report Ask: Is Corporate Sustainability Gaining Ground or Losing Pace?
“We're screwed,” agreed authors Andrew Winston and Paul Gilding in the opening plenary of last week's Ceres Conference.“But we've got huge opportunities to solve mega-challenges profitably,” Winston added. ... View More
How Brands Can Connect with Consumers — Through 'Storydoing'
We all have a personal metastory, a story that we build through every action we take, every choice that we act on, and every purchase we make. It is the story that emerges in the minds of others as they see us and our choices. This is true for people... View More
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More
6 Cool Tools for Driving Behaviour Change and Innovation
When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communicati... View More
LAUNCH Nordic Enlists IKEA, Novozymes in Quest for Sustainable Materials
LAUNCH — the strategic collaboration between NASA, NIKE, Inc., the US Department of State and the US Agency for International Development (USAID) — announced Friday it has added the expertise of a host of Scandinavian innovators in its continued ... View More
