Nike
Nike is tagged in 148 stories.
Page 5 of 8.
9 years ago
- Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."
9 years ago
- Sustain:Green has created a new biodegradable MasterCard® rewards card, which provides carbon offsets for everyday purchases — specifically, helping to fund Nike’s Mata no Peito rainforest preservation projects in Brazil.
9 years ago
- What if someone said that they could help jumpstart your creativity? What if they said that the very thing that all businesses need to function can enable new thoughts to flow freely?I’m talking about water. Specifially, corporate water use and risk.I realize that water is hardly the usual domain of expansive, fun, free thinking. But, it should be. What if instead of boring (but essential) lists of what to do to assess water risk, the innovation part was clear?
9 years ago
- In Part I of this series, we explored the basics of why a company would use a sustainability index to help guide decision-making. Here, we go into further depth on the steps to create such an index.Step 1: Determining what’s importantThe first step in defining a sustainability index is to determine what factors need to be considered for inclusion in the system. What is important to your company, your customers and your stakeholders?
9 years ago
- Marking the end of the comment period on the Environmental Protection Agency’s Clean Power Plan, 223 companies have announced their support for EPA’s proposed carbon standard for electric power plants, including IKEA, Mars Inc., VF Corporation, Novelis, Levi Strauss, Unilever and Nestlé.
9 years ago
- Two-thirds of the world's largest companies are reporting exposure to water risks, some of which have potential to limit growth, according to a new report by CDP. The news comes amid mounting shareholder concern around the business impacts from water scarcity, accessibility and poor water quality.
9 years ago
- A coalition of the world’s biggest companies has launched a global digital platform to drive conversation and momentum around sustainability — and to help reach the ever-elusive goal of making sustainable lifestyles the new normal.The idea for Collectively, launched today, emerged from conversations at last year’s World Economic Forum between Unilever, BT Group, The Coca-Cola Company, Marks & Spencer and Carlsberg, around how to engage more effectively with millennials to inspire and accelerate more sustainable ways of living.
9 years ago
- For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To truly overcome the damage that’s been done to the reputation of the NFL and its sponsors, Goodell will need to change the way the League thinks about marketing to women, take a zero tolerance stand regarding domestic violence, and ultimately redefine the brand’s purpose toward developing players who are real heroes and role models for kids and families. Here’s a game plan for the NFL and its sponsors:1. Think of women as more than a marketing opportunity
9 years ago
- Previous articles in this series talked about leading businesses taking bold steps on their own for the common good — because it's the right thing to do — even if it costs the company financially in the short term.This time I want to point to the latest wave of businesses working collaboratively on the urgent, common ground issues of renewable energy and climate policy. In America's history of westward expansion and exploration, pioneer families came together in wagon trains for mutual support. In the same way, the examples below show that businesses are taking action, together, to ensure a more certain future that's good for all of us and for business.
9 years ago
- Calling all chemistry innovators! LAUNCH — the open innovation platform aimed at identifying and fostering breakthrough ideas for a more sustainable world — this week announced its newest System Challenge: Green Chemistry.
9 years ago
- “What if sustainability was at least 10 percent of every product decision at every company?
9 years ago
- With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances.
9 years ago
- A survey released this week of expert stakeholders from business, government, NGOs and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability.
9 years ago
- The business world is waking up to the challenge of climate change.Apple CEO Tim Cook recently lashed out at a shareholder who pressed the company to stop investing in carbon reduction and renewable energy. In the most recent World Economic Forum Global Risk survey of CEOs and world leaders, three of the top six issues of “highest concern” were failure to tackle climate change, extreme weather, and water crises.
9 years ago
- “We're screwed,” agreed authors Andrew Winston and Paul Gilding in the opening plenary of last week's Ceres Conference.“But we've got huge opportunities to solve mega-challenges profitably,” Winston added.
9 years ago
- We all have a personal metastory, a story that we build through every action we take, every choice that we act on, and every purchase we make. It is the story that emerges in the minds of others as they see us and our choices. This is true for people and for brands.In True Story: How to Combine Story and Action to Transform Your Business, author and former ad man Ty Montague argues that consumers use the story of brands to tell part of their own metastories. His advice to brands: “People don’t buy products; they take actions that help advance their own personal metastory, and sometimes buying and using your product is one of those actions.”
10 years ago
- When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.
10 years ago
- When wrestling with the attitude-behaviour gap and grappling with the emotional and often-irrational nature of the human animal (aka any of your business's stakeholders), you’ll need all the help you can get. Whether you’re crafting a communications strategy to encourage positive behaviour change or facilitating a process to unleash new ideas and breakthrough innovation on a project, thankfully, digital media is facilitating the rapid sharing and diffusion of smart, practical ways to create change.
10 years ago
- LAUNCH — the strategic collaboration between NASA, NIKE, Inc., the US Department of State and the US Agency for International Development (USAID) — announced Friday it has added the expertise of a host of Scandinavian innovators in its continued search for sustainable materials. LAUNCH teamed up with Nordic-based companies IKEA, Novozymes, Kvadrat, Arla and a number of government institutions to announce LAUNCH Nordic, an initial step in taking the LAUNCH process to innovators around the world.
10 years ago
- Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.