Tesla
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
6 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands. The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
6 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.
Top 5 Ways to Connect Consumers with Your Brand Purpose
6 years ago - Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to actively connect with the growing segment of conscious consumers.
6 New Ways Tech Is Helping to Drive Sustainability
6 years ago - As the pursuit of sustainability in business becomes more mainstream, it is intersecting with burgeoning and cutting-edge technologies that are transforming the way we interact with our planet, our things, our community, and more.
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
6 years ago - The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
6 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.
Chris Hale: The Future of Impact Investing is About Measuring Impact
6 years ago - That investing to make a positive impact as well as a dime has evolved considerably over the past few years has turned on its head a long-standing worldview that the sole purpose of business and investing is to make money, while solving social and environmental challenges is the domain of government and charity. While some may remain skeptical that for-profit investment can be both a morally legitimate and economically effective way to address social and environmental problems, impact investing is moving swiftly from concept to convention.
Here’s What It Takes to Land Your Sustainability Dream Job
7 years ago - As sustainable business enters the mainstream, there is a growing need for a skilled labor force that can meet the needs of socially and environmentally focused firms. The rate of growth for jobs with “environmental compliance” as a keyword has increased by 24 percent since 2010, while jobs focusing on “energy efficiency” have grown by 500 percent since 2009, according to data from job search engine SimplyHired.com, compiled by Coyne College.
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
7 years ago - 2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And an unlikely group of new voices joined the fight. From the Pope to global CEOs to almost all the world’s political leaders, the most powerful people got on board.
Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
7 years ago - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.
Report: EVs Will Make Up Half of Luxury Car Market by 2020
7 years ago - Luxury vehicle manufacturers today make up about 23 percent of the plug-in electric vehicle (EV) market, and this is expected to climb to about 50 percent by the early 2020s, according to a new report from Navigant Research.
What Now? How Businesses Are Rallying to Action After COP21
7 years ago - As evidenced by the unprecedented private-sector engagement in COP21 earlier this month, businesses globally get that they need to innovate (and improve!) their products, services and business models to combat climate change, resource scarcity and unpredictable futures. Aside from the alignment of 195 nations on a climate-action agreement, what did all the talk at COP21 amount to from a business perspective? A lot of initiatives that push forward change and collaboration. But is it all smoke and mirrors, and toothless pledges, or is there real action brewing?
Want Your Brand to Survive? View Purpose as an Asset, Not a Cost
7 years ago - Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the solution of societal issues. One of the questions raised was: “All very nice, but is it in companies not all about the financial results at the end of the month? So is the investment in purpose not the first cut a brand faces when financial results are down?”
Tesla Battery Packs to Power World’s First Hybrid Electric Buildings
7 years ago - Tesla “Powerpack” battery systems will be used to power part of 24 office buildings in California, according to a recent announcement, as reported by Edie.Real estate firm The Irvine Company, which has properties throughout California, will install Tesla battery systems the size of five parking spaces. It is expected that these will reduce peak grid energy consumption across the company's entire portfolio by 25 percent.
Experimenting on Purpose: An Introduction
7 years ago - In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the sink. Of course, when he came back days later he found what we’ve all discovered in our college kitchens, a petri dish full of mold and bacteria. But luckily for this up and coming scientist he also noticed that the bacteria in his dish were not growing where the mold had formed. His name was Alexander Fleming and he accidentally discovered penicillin.
Business Leaders with Heart: New Top 100 Includes Compassionate Innovators Large and Small
7 years ago - A new publication called Salt, motivated by the hope that businesses will play a key role in shaping a better world, has released its first Top 100 Compassionate Leaders List."We want to shine a spotlight on businesses with a heart; those pioneers who are using their corporate power not only to generate profits, but to create a better world," said Salt publisher Stephen Vasconcellos-Sharpe.
Tesla Smashes Consumer Reports Rating System, Branches Into Sharing Economy
7 years ago - Tesla Motors is charging forward with a new partnership with home-sharing startup Airbnb and a record-breaking variant of its Model S, the P85D.The Tesla Model S P85D smashed the Consumer Reports’ rating system, setting a new benchmark for a perfect overall score.At the Consumer Reports test track in East Haddam, Connecticut, the car initially earned a raw 103-point score in the 100-point-based rating system. Consumer Reports made changes to its scoring methodology to account for the car’s exceptionally strong performance, and awarded the Tesla Model S P85D a final score of 100 points.
Musk’s ‘Hyperloop’ on Track to Start Construction in 2016
7 years ago - Two years ago, billionaire CEO of Tesla Motors and SpaceX visionary Elon Musk made headlines when he released designs for the ‘Hyperloop’ Transport System, which would be capable of rapidly transporting people from Los Angeles to San Francisco via a tube in under 30 minutes.The proposed system would use pods about two meters, or around 6.6 feet, in diameter. Musk described the Hyperloop as a “cross between a Concorde and a railgun and an air hockey table," instilling images of people-packed pods being blasted pneumatically through vacuum tubes.
Startup Says It Holds Key to Better, Cheaper, More Sustainable Batteries
7 years ago - Battery storage has long been one of the last remaining significant barriers to the widespread adoption of solar energy — and a nimbler, more resilient energy grid. But a number of players are quickly emerging with solutions.In May, Tesla Energy dominated headlines when it unveiled a new home battery called the “Powerwall,” which can store solar energy and allow customers to cache grid electricity from non-peak periods to use during peak times. For business and utilities, there is a larger version available called the “Powerpack.”
Ford Pushes Sustainability Leadership for Next Era of Driving
7 years ago - William C. Ford II’s best decision as chairman of Ford Motor Co. was to bring in Alan Mulally as CEO in 2007 and watch the former Boeing manufacturing chief transform Ford from an also-ran into a global industry leader before he left last year. But Ford Jr.’s “green” decision-making has been nearly as good. As CEO before Mulally’s tenure, and chairman before and until today, Ford has kept his company a leader in sustainability thinking and practice. He pushed Ford to produce some of the industry’s first hybrid-electric vehicles, for instance, and authorized a “living roof” on top of Ford’s original River Rouge Assembly complex in its hometown of Dearborn, Michigan.