Tesla
Why I Don’t Like Beyoncé
7 years ago - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?
How Tesla Will Help Jackson Family Wines Save $2M in Energy Costs
7 years ago - Sonoma County, Calif.-based Jackson Family Wines is among the first winemakers to install Tesla Energy’s new energy-storage technology and currently one of Tesla’s largest installations: An early strategic collaborator in the development of the technology, JFW already has 21 Tesla stationary storage systems in place at its Kendall-Jackson winery and others.
Tesla Energy Set to Revolutionize Solar Storage for Homes, Businesses, Utilities
7 years ago - Tesla Energy, the latest from Tesla Motors visionary Elon Musk, was introduced last night onstage at the company's design studio in Hawthorne, California, just south of LA. A statement from the company describes the new development as "a suite of batteries for homes, businesses, and utilities fostering a clean energy ecosystem and helping wean the world off fossil fuels."
World’s First Solar-Powered Plane Making Its Way Around the Globe
8 years ago - Single-seat, solar-powered plane, Solar Impulse 2 successfully completed the second leg of its five-month journey around the planet, after touching down in Ahmedabad, India on Tuesday.The journey began successfully after a 13-hour flight from Abu Dhabi to Muscat, Oman. “The flight went really well, everything went as planned,” said a team spokesperson of the first flight. This is but a small step (about 270 miles) on the 20,000-mile journey that will take about 500 hours of flying time. Pilot André Borschberg flew the first leg, while his partner Bertrand Piccard took the second leg.
Tesla Promises New Battery Can Power Your Home, Power the Grid
8 years ago - Tesla founder Elon Musk has announced a new project that could get millions of people off the grid.Musk’s increased interest in the emerging energy storage market has led to plans for a giant lithium-ion battery factory. Home and businesses owners could buy these battery systems for backup power or for managing solar electricity generation and use.
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
8 years ago - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.
The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack
8 years ago - 2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, and a looming sixth Great Extinction. Was the business community’s response proportionate to the scale of the problems that were revealed? What actions stand out? I have five, admittedly subjective, awards to give out.
'PUMP': The Film Setting Out to 'Change Your Attitude About Fuel Forever'
8 years ago - A provocative new documentary called PUMP, produced by Submarine Deluxe, in association with Fuel Freedom Foundation and iDeal Film Partners, is opening in limited release next week.Directed by Joshua Tickell and Rebecca Harrell Tickell, and narrated by Jason Bateman, the film “tells the story of America's addiction to oil, from its corporate conspiracy beginnings to its current monopoly today, and explains clearly and simply how we can end it — and finally win choice at the pump.”
The 'CVS Effect' in Action: SAP, Starbucks, Tesla Show How to Lead by Sharing Information
8 years ago - Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share information and resources, even when there’s a risk of losing market dominance or taking a financial hit.
Tesla Opens Up Patents to Advance EV Movement
8 years ago - Tesla Motors CEO Elon Musk on Thursday announced that his company is removing patent barriers currently protecting its intellectual property in an effort to advance the development of electric vehicle (EV) technology.In a blog post on Tesla’s website, Musk writes that the company was “created to accelerate the advent of sustainable transport” and “if we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal.” Moving forward, Musk says, Tesla will not “initiate patent lawsuits against anyone who, in good faith, wants to use our technology.
Campher Offers Unique Insights, Approaches to 'Creating a Sustainable Brand'
8 years ago - Most sustainability initiatives are focused on improving the triple bottom line, but what about growing the business top line?
Tesla Model S Completes Longest EV Journey Ever
8 years ago - On Monday, a Tesla Model S sedan completed a 24-day, 12,183-mile battery-powered journey across the United States as part of an effort to secure Guinness World Record verification for longest vehicle journey ever taken using 100 percent electric power.The Epic Electric American Road Trip, sponsored by information services company Recargo, was meant to emphasize the possibilities of the nation's current electric vehicle charging infrastructure. Norman Hajjar, Managing Director of Recargo's driver research division, PlugInsights, drove the vehicle.
Tesla Model S Breaks Norway's All-Time Vehicle Sales Record
8 years ago - Tesla Motors sold 1,493 Model S sedans in Norway last month, breaking the Scandinavian country’s all-time vehicle sales record, The Wall Street Journal reports. This was more than double its typical monthly sales in Norway and well in excess of volumes typical for the top monthly seller in that market, according to registrations reported by Norwegian transportation officials.The electric vehicle (EV) company’s March performance topped Norway's previous single-market record, dating back to 1986 when Ford sold 1,454 Sierra sedans in one month. In 1992, Subaru's Forrester fell just short of that with 1,328.
Don't Just Sell Green, Sell Great
9 years ago - Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones that people were actually driving, with coffee cups in the console and crumbs in the backseat.
Federal Government Rates Tesla Model S Safest Car of All Time
9 years ago - The Tesla Model S has received a five-star safety rating in every subcategory from the National Highway Traffic Safety Administration (NHTSA), making it part of the one percent of all vehicles tested by the federal government to achieve a perfect score.While NHTSA does not publish a star rating above 5, safety levels better than five stars are captured in the overall Vehicle Safety Score (VSS) provided to manufacturers, where the Model S achieved a new combined record of 5.4 stars.Tesla says the Model S set a new record for the lowest likelihood of injury to occupants. While the Model S is a sedan, it also exceeded the safety score of all SUVs and minivans, which takes into account the probability of injury from front, side, rear and rollover accidents.
Tesla CEO's Plans for ‘Hyperloop’ Transport System Coming in August
9 years ago - Billionaire chairman and CEO of Tesla Motors and SpaceX visionary Elon Musk says he will release designs next month for a system capable of rapidly transporting people from Los Angeles to San Francisco via a tube in under 30 minutes.In several recent Twitter posts, the real-life Tony Stark has stated he will be “happy to work with the right partners” on the project, called Hyperloop, as long as they share his vision of developing the technology “fast and without wasting money.”Musk says he is welcoming “critical feedback” on the system and will publish his plans by August 12 as open source.
Reusable Transport Packaging: Good for the Planet, Operational Efficiency and Brand Protection
9 years ago - Packaging. The term evokes images of wrappers, tubs, pouches and other types of product encasements we see on store shelves every day. Meanwhile, transport packaging such as pallets, cardboard boxes and plastic stretch wrap remain largely hidden from shoppers’ view.