Tony’s Chocolonely
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
4 months ago - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
5 months ago - In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
5 months ago - By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.
Ben & Jerry’s, Tony’s Chocolonely Begin ‘Love A-Fair’ in Name of 100% Slavery-Free Chocolate
7 months ago - The two companies known for their passion for social justice and ethical chocolate have joined forces to end modern slavery and child labor in the cocoa industry.
Profit, Performance and Impact: The Success Criteria of a Whole Brand
1 year ago - The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers
1 year ago - The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain.
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
1 year ago - “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
Conscientious Consumption: The SB 2021 Holiday Gift Guide
1 year ago - With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.
Roots of Change: How Fairtrade Is Unlocking Climate Resilience, Fairer Incomes for Cocoa Farmers
1 year ago - In a recent webinar, representatives from throughout the Fairtrade ecosystem, along with partners Lidl and Tony’s Chocolonely, discussed how the NGO and its partner brands are working to finally make cocoa farming sustainable for producers.
On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers
1 year ago - A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
Leading Brands Share Mix of Success Stories, Cautionary Tales at SB’21 Madrid
1 year ago - While showcasing brands leading the charge toward sustainability — including Interface and Tony’s Chocolonely — SB’21 Madrid gave equal weight to just how much work we have left to do: Only 13% of companies can accurately deem themselves “sustainable.”
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
2 years ago - These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.
Candy Giants Rated on Commitments to Create Better Chocolate
2 years ago - International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter.
Give More, and Better, This Season: The 2019 SB Holiday Gift Guide
3 years ago - What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive.
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
3 years ago - On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
3 years ago - Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy.
SB Nordic: Actions Speak Louder Than Words
4 years ago - So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
4 years ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.