5 months ago
- What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive.
11 months ago
- On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.
1 year ago
- Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy.
1 year ago
- Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal.
Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction.
Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.