To paraphrase Voltaire: “With great market power comes great responsibility.” Retail market leaders are setting the pace in the transition to safer chemistry in their products and packaging. Their actions add up to saying, “Forever chemicals no... View More
Toyota Motor Corporation has agreed to collaborate with Masdar, Abu Dhabi National Oil Company (ADNOC), Air Liquide, and Toyota distributor Al-Futtaim Motors in a joint research program to explore the potential of hydrogen energy use in the United Ar... View More
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Last week, Safeway and Fair Trade USA announced a partnership to launch Fair Trade Certified™ seafood into the North American market. The program addresses both social and environmental responsibility in fishing communities across the globe. In Mar... View More
Today, Greenpeace released the 8th edition of its annual report, Carting Away the Oceans, which evaluates 26 major retailers on their seafood sourcing and sustainability.For the second year in a row, Whole Foods and Safeway topped the ranking. Employ... View More
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
Food waste is a huge problem in America and globally, with up to 40 percent of perfectly good food being trashed in the US, according to a study by Harvard and the Natural Resources Defense Council. Yet there's a lack of nutritious food in US inner c... View More
On Tuesday, the Center for Environmental Health (CEH) revealed independent testing finding a cancer-causing chemical in 98 shampoos, soaps and other personal care products sold by major national retailers. The chemical, cocamide diethanolamine (cocam... View More
This week, a group of biotech seed companies including Monsanto, Dow and DuPont launched a website to combat mounting opposition to genetically modified foods among consumer groups and activists, according to Reuters. ... View More
Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies. ... View More
The Conscious Capitalism 2013 conference, which took place over the weekend in San Francisco, saw a host of inspirational and motivational talks about the potential of business, large and small, to change the course of the world for the better. ... View More
Sodexo, one of the world's largest food services and facilities management companies, has announced a partnership with the Marine Stewardship Council (MSC) that will help many Sodexo sites maintain a high standard of sustainability in their seafood p... View More
A coalition of 30 consumer, health, food safety and fishing groups today launched the Campaign for Genetically Engineered (GE)-Free Seafood by announcing that several major grocery retailers representing more than 2,000 stores across the US have alre... View More