Unilever
HPE Sets Goal to Increase its Products’ Energy Performance 30x By 2025
2 years ago - Lara Birkes, CSO at HPE, talks about HPE's bold new goals: Thirty times more efficient in 10 years. That’s the ambitious goal Executive Vice President Antonio Neri announced at the Bloomberg Sustainable Business Summit in New York this week. By 2025, Hewlett Packard Enterprise will increase the energy performance of our product portfolio by 30x from a 2015 baseline.
Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement
2 years ago - Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how they are working to engage consumers in their purpose and get them involved in creating a change.
For World's Most Purposeful Brands, Collaboration Is Key for Putting Purpose Into Practice
2 years ago - British creative consultancy Radley Yeldar (RY) has launched the 2016 Fit for Purpose index, ranking the world’s most socially, environmentally and economically purposeful companies. The overall trend that surfaced in this year’s index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and meaningful ways.
Unilever to Acquire Seventh Generation, Inc.
3 years ago - Unilever announced today that it has signed an agreement to acquire Seventh Generation, Inc., the North American home and personal care products company. Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded US $200m in 2015 and it has seen double digit compounded annual growth over the last 10 years. Seventh Generation has a comprehensive product portfolio and a distribution network covering the ‘natural’ category in grocery, mass merchandise and e-commerce channels.
New Global Forecast: SDGs Will Not Be Achieved Without ‘Extraordinary Action’
3 years ago - A new forecast by DNV GL concludes that while progress will be made towards many of the United Nations’ (UN’s) 17 Sustainable Development Goals (SDGs, or Global Goals), there is a very real risk that they will not be met by 2030. The report predicts that action will not be fast nor fair enough, and will come at an unacceptable environmental cost — but reminds us that there is still time to reset the course of our “Spaceship Earth.”
Unilever Launches ‘Bright Future’ Global Sustainability Campaign
3 years ago - Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitled ‘So Long Old World’ will highlight several brand activities, including how Domestos is helping five million people to access toilets, and how Persil/Omo is helping 10 million children to gain an education.
Knorr Campaign Asks Consumers to ‘Eat’ Less Water
3 years ago - While consumers have become more aware of food waste issues thanks to media campaigns and numerous initiatives led by startups and large companies alike, such efforts tend to overlook the intricate relationship between food production and water scarcity.
Unilever Signs White House Equal Pay Pledge
3 years ago - Unilever US announced today it joins 29 companies, including corporate members Target, Coca Cola, CVS, and Hersheys, in signing the White House Equal Pay Pledge. Unilever believes that business plays a critical role in reducing the pay gap. By signing the pledge, Unilever US commits to conducting an annual company-wide gender pay analysis, reviewing hiring and promotion processes and procedures to reduce unconscious bias and structural barriers, and embedding equal pay efforts into broader equity initiatives. The pledge reaffirms the company's commitment to the advancement of women’s economic inclusion as a business priority and Unilever will continue to conduct comprehensive analyses of rewards and compensation across the organization.
Unilever’s Surf Launches Unique Partnership with Oxfam to Lighten the Load of Women’s Unpaid Care Work
3 years ago - Unilever’s laundry brand, Surf, today announces a unique three-year partnership with Oxfam that aims to recognise, reduce and redistribute the amount of time spent by women and girls on unpaid care work. Crucially the collaboration will challenge social norms by encouraging the equitable distribution of unpaid work.
5 Ways to Transform Your Organization Into a Purposeful Living System
3 years ago - We are in the midst of a metamorphic period of change unlike anything the world has seen since the Late Middle Ages. With “meta” (meaning “form”) and “morph” (meaning “change”), the word suggests the transformative change in form of human institutions now emerging as we awaken to the realities of climate change and the destruction of ecosystems we have long relied upon for our survival. As the organization specialist Peter Drucker insightfully said, ‘In times of turmoil, the danger lies not in the turmoil but in facing it with yesterday’s logic.’
Unilever Hopes to No Longer Be 'Unique in its Audacious Ambition' to Drive Purpose
3 years ago - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 6th article in the series.
Unilever Acquires Blueair, Will Help Millions More People Fight Rising Urban Air Pollution By Creating Safer Indoor Environments
3 years ago - Blueair, a world leader in air purifying solutions with acclaimed leading-edge filtration technologies and design, announced today it has been acquired by Unilever. Blueair founder Bengt Rittri said the acquisition will enable even more people to protect their health by using Blueair air purifiers to remove indoor airborne contaminants such as hazardous PM2.5 sooty particles, allergens, chemicals and viruses.
How to Align Your Purpose With the Truth of Your Business
3 years ago - In our last article, we explained why it’s important to make sure that your purpose is thoroughly grounded in the political, economic, social and technological context in which you operate. We call this the “dig” phase: intensively researching and analysing your external environment. The “dig” phase doesn’t stop with the outside world, however. It’s just as important to look inwards. For your purpose to have any hope of gaining real purchase on the day-to-day operations of your business – to have any hope of being authentic - it must be fully aligned to the truth of your business.
Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia
3 years ago - Unilever Australia’s latest iteration of the Dove Campaign for Real Beauty focuses on the internet search terms used by young girls, which highlight the prevalence of negative body image and eating disorders.
UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made
3 years ago - Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle, which both launched ‘what’s in my food’ campaigns in the past year; Panera,
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
3 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world:
How to Ground Your Brand Purpose in Reality
3 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.
Unilever and IFF Team Up with NGOs on Haiti Vetiver Project
3 years ago - International Flavors and Fragrances (IFF) and Unilever have announced a new partnership with leading non-governmental associations (NGOs) to enhance the livelihoods of smallholder vetiver farmers in Haiti. Goals set for Vetiver Together, as the project is known, include sustainably improving food security, increasing yields and diversifying income, as well as working to support women’s empowerment and environmental conservation. The project is supported by the Enhancing Livelihoods Fund – a partnership between Unilever, Oxfam Great Britain and the Ford Foundation, and will be implemented by Heifer International.
Innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%
3 years ago - In the south of Spain, unsustainable water use is threatening Doñana National Park, a UNESCO World Heritage site and one of Europe’s most important wetlands. Located southwest of Seville, the Park supports millions of migratory birds and is a stronghold of the endangered Iberian lynx.
IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti
3 years ago - View full infographic here. International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Vetiver Together, aims to sustainably improve food security, increase yields, and diversify income, while working to support women’s empowerment and environmental conservation.