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As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. ... View More
Today, the Ecosystem Markets Task Force (EMTF), an independent task force aimed at finding new opportunities for UK businesses to drive green economic growth, released its Final Report stating the opportunities available for businesses that properly ... View More
Unilever has launched a new soup in France that is the first to publicize a key ingredient as sustainably sourced, according to a recent announcement. ... View More
The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More
Starbucks will begin sourcing 100 percent of its palm oil from certified sustainable suppliers by 2015, according to a recent announcement.The coffee company made the change in response to a shareholder resolution filed by the Green Century Balanced ... View More
Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. ... View More
The World Resources Institute (WRI) launched an online tool last week that uses current, high-resolution data to map water risk worldwide. ... View More
Unilever, the UK’s largest deodorant manufacturer, unveiled a new product design that could make the category significantly more sustainable. ... View More
The new Proctor & Gamble (P&G) “Everyday Acts” campaign appears to resonate with the $84 billion company’s customers. ... View More
Unilever today announced that more than 50% of its factories achieved the goal of sending no waste to landfill in 2012. This achievement has prompted the company to stretch its original zero-waste target by bringing its commitment for 2020 five years... View More
Restaurants produce 21 tons of food waste a year, nearly fives times as much per meal as the average UK household, according to the Sustainable Restaurants Association (SRA). ... View More
Zeronauts: Breaking the Sustainability Barrier by John Elkington, EarthScan, London; Routledge, New York, 2012 ... View More
Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have joined a coalition of businesses and organizations to address sustainability issues within the tea industry. ... View More
Several major consumer brands are slated to participate in the second Packaging Innovations Conference to be held in tandem with the easyFairs Packaging Innovations show in Birmingham, England, February 27-28. ... View More
As a seasoned green marketing professional (she literally wrote the books on it), Jacquie Ottman has made a name for herself working with companies to develop and market sustainable products sustainably. ... View More
New York, 15 October 2012 - Unilever and the Earth Institute today announced a new initiative to bring handwashing with soap – a lifesaving habit – to the Millennium Villages, a project that works with nearly 500,000 people in rural villages, acr... View More
Pittsburgh, PA – October 19, 2012 – Unilever CEO Paul Polman this afternoon addressed 1,300 young leaders from 182 countries during the third annual One Young World Summit, challenging them to remake capitalism. The three-day summit brings togeth... View More
SAN FRANCISCO, Calif., October 17, 2012– Sustainable Brands recently announced complete programme details for its first pan-European conference to be held in London, November 27-28. ... View More
SAN FRANCISCO, September 20, 2012 – Sustainable Brands this month announced three new members to its Corporate Community. Sprint, eBay and Caesars Entertainment join over two dozen companies committed to leveraging their unique role in focusing sta... View More