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Top 20 Videos Shown on the Main Stage at SB'13
Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary ... View More
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the d... View More
Unilever's 'Green Express' Train Is Latest Way to Cut Its Supply Chain Footprint
Unilever has launched a new rail service in Italy called Green Express, as part of a wider eco-efficiency programme within its supply chain to support the Unilever Sustainable Living Plan.The service delivers Unilever’s Algida brand ice cream from ... View More
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). ... View More
Behaviour Change: Collaboration and Strong, Independent Leadership Required
Consumer behaviour change is the challenge of our time. An effective response will require increased capacity and capability across the sector: more skills, different skills and more people with those skills. If we are to achieve this, we need cross-... View More
Barriers and Benefits: Changing Behavior Through Social Marketing
Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth ce... View More
Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational
This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, conce... View More
Dow, Unilever Build Business Case for Green Infrastructure
The Dow Chemical Company, Shell, Swiss Re and Unilever, working with The Nature Conservancy and a resiliency expert, recently published a collaborative white paper that argues for green infrastructure solutions to become part of the standard toolkit ... View More
Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business
Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and planet alongside profit — a "Plan B&quo... View More
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More
Raucous Debate, Product Innovations, Women, Biodiversity Celebrated in Sessions on SB '13 Day Three
The afternoon of day three at SB ’13 continued with more insightful discussions covering an array of timely topics. ... View More
Is It Best to Approach Behavior Change from Inside or Outside of Your Company?
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies an... View More
Brands Explore Ways to Drive Change, Engage Stakeholders in Round One of SB '13 Breakouts
Following a morning of engaging plenaries, Tuesday afternoon began the breakout portion of the SB ’13 conference, with twelve sessions exploring topics across six tracks: Communications; Strategy & Metrics; Employee Engagement & Organizatio... View More
Crowdsourcing a Sustainable Packaging Strategy: Learning from Unilever's Sustainable Living Lab
Companies crowdsourcing their sustainability strategies is a growing trend, and I was lucky enough to experience this first-hand last month, through a Unilever Sustainable Living Lab session, as a guest speaker discussing sustainable packaging design... View More
How To Use an Awards Scheme To Engage Your Stakeholders
At 2degrees, we’re all about engagement. ... View More
UK Retailers Increase Efforts To Decrease Food Waste
Coca-Cola Enterprises, Unilever, AB InBev, Nestlé, and 45 other retailers, manufacturers and brands have all recommitted to a joint reduction of food and drink waste by 1.1 million metric tons by 2015. ... View More
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained ... View More
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differe... View More
Sustainable Brands Unites Global Partners for First Look at Project on Sustainable Consumption and Consumer Behavior Change
SAN FRANCISCO, California, May 8, 2013 – Sustainable Brands® announced today that the Emerging Economies Consumer Behavior Change Project will launch at the Sustainable Brands Rio conference in Brazil. ... View More
Unilever Shows ROI of Sustainability Initiatives in Second Living Plan Progress Report
Unilever's commitment to make sustainable and equitable growth the heart of its business model is helping to drive increased sales while reducing costs and risks, according to the second Unilever Sustainable Living Plan Progress Report, published tod... View More
