Unilever

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Unilever

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The Story of Stuff Project's Latest Clip Focuses on 'Solutions'
The Story of Stuff Project's Latest Clip Focuses on 'Solutions'

6 years ago - Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues set forth in the company’s mega-popular series of videos, including “The Story of Broke,” “The Story of Cap & Trade,” “The Story of Electronics” and “The Story of Bottled Water,” among others.

Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants
Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

6 years ago - Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power plants. The group, which includes Unilever, Levi Strauss & Co., Symantec, Patagonia, The North Face and the country’s largest public pension fund, CalPERS, urged President Obama to finalize the rule soon and proceed with plans to reduce carbon pollution from existing power plants. The standards are open to public comment.

Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil
Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil

6 years ago - Solazyme, maker of algae-based oils and bioproducts, today announced a commercial supply agreement with Unilever for the first partnered Solazyme Tailored™ Algal Oil, a culmination of five years of collaboration between the companies. The agreement covers the first of Solazyme and Unilever's jointly developed tailored oils with an initial supply of at least 10,000 metric tons (MT), which Unilever says it will use in its Dove and Brylcreem brand personal care products, according to the New York Times.

Investors Ask General Mills to Step Up Packaging Responsibility
Investors Ask General Mills to Step Up Packaging Responsibility

6 years ago - This week, investors are asking General Mills to take responsibility for recycling its post-consumer packaging waste.

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Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

6 years ago - In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their tools as a free “thoughtware” suite, and proposes that readers borrow and reapply.Tool #1. People immersions.Jack* rushes into the meeting room, and goes straight for a seat. “How was it?” the others ask. “Unbelievable. Unbelievable.” He pauses, and tells the story:

Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues
Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues

6 years ago - Today, Unilever announced an international awards program designed to inspire young people around the world to tackle environmental, social and health issues. Presented in partnership with the Cambridge Programme for Sustainability Leadership (CPSL), the Unilever Sustainable Living Young Entrepreneur Awards, a competition hosted on the Ashoka Changemakers platform, will offer the winner the HRH The Prince of Wales Young Sustainability Entrepreneur Prize.

Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants

6 years ago - More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant Association (SRA). Some 43 percent of diners would pay up to 10 percent more for a meal in a sustainable restaurant.The Discerning Diner: How consumers’ attitudes to eating out have become more sophisticated is based on the findings of consumer research by the SRA, which was supported by Unilever.

Customer Behavior Change: The Holy Grail of Conscious Brands
Customer Behavior Change: The Holy Grail of Conscious Brands

6 years ago - “If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing customer behavior is a natural part of the sustainable business strategies businesses must create to achieve long-term success. And instead of being seen as an extension of CSR strategies they will be seen more as Long-Term Marketing strategies that are creating the company’s preferred future operating environment.

IKEA and Kingfisher Pledge Ambitious 'Net Positive' Agendas, But Can They Work?
IKEA and Kingfisher Pledge Ambitious 'Net Positive' Agendas, But Can They Work?

6 years ago - Today an ever-increasing number of companies and brands are likely to have a corporate social responsibility agenda because customers and other stakeholders demand they hold themselves accountable for their environmental and social performance. Now more companies are pushing the boundaries, or in reality, talking about going further than merely just becoming more “sustainable” or “responsible.” Zero-waste has become a mantra at some of the world’s most iconiccompanies, including Procter & Gamble and Unilever.

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AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’
AT&T and the Nature Conservancy Team Up to Help Oregon Customers ‘Skip the Bag’

6 years ago - AT&T has partnered with The Nature Conservancy (TNC) to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Oregon by donating 10 cents to the Nature Conservancy for each check out bag its customers choose to forego.AT&T says its “Skip the Bag” campaign, which runs from now through January 31, 2014, is part of an effort to empower customers with sustainable choices, increase efficiency and minimize impact on the environment. The program is designed to support The Nature Conservancy's efforts to protect and restore the lands and waters on which all life depends.

Sustainability Ideas Must Be 'Made to Stick'
Sustainability Ideas Must Be 'Made to Stick'

6 years ago - Calls to shake up the sustainability community seem to be becoming increasingly frequent — the latest that I’ve read coming from the State of the World 2013 Report. With a warning that sustainability is in need of a “dramatic reboot,” it suggests a failure to deliver on the wealth of opportunities being promised.

Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards
Unilever, Molson Coors, Co-operative Top Sustainability Champion Awards

6 years ago - The Co-operative Group, Unilever and Molson Coors are among the winners of the 2degrees 2013 Sustainability Champions Awards, which each year recognizes success in the execution of sustainability initiatives.

Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream
Big, Bold, Creative ... and Normal: How Brands Can Shift Sustainability Into the Mainstream

6 years ago - Bob Dylan understood the sustainability challenge long ago when he sang, “People seldom do what they believe in / They do what is convenient, then repent” in “Brownsville Girl.”For sustainability to become mainstream, we need to reframe the debate — in terms of both language and relevant benefits. I believe mass-market and well-loved brands are best placed to drive and accomplish this critical shift.So do we just need to leverage brands to make people care about the environment?

Unilever's 'Green Express' Train Is Latest Way to Cut Its Supply Chain Footprint
Unilever's 'Green Express' Train Is Latest Way to Cut Its Supply Chain Footprint

6 years ago - Unilever has launched a new rail service in Italy called Green Express, as part of a wider eco-efficiency programme within its supply chain to support the Unilever Sustainable Living Plan.The service delivers Unilever’s Algida brand ice cream from its factory near Naples, 700km to the logistics hub in Parma.The direct connection, linking three lines, means that 3,500 trucks will be taken off the road each year, saving 40 million mega-joules of energy per year.

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New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers
New 'I Want to Be Recycled' Campaign Targeting 62% of Americans Who Are Not Avid Recyclers

6 years ago - The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.

Behaviour Change: Collaboration and Strong, Independent Leadership Required
Behaviour Change: Collaboration and Strong, Independent Leadership Required

6 years ago - Consumer behaviour change is the challenge of our time. An effective response will require increased capacity and capability across the sector: more skills, different skills and more people with those skills. If we are to achieve this, we need cross-sector collaboration with strong, independent leadership.

Barriers and Benefits: Changing Behavior Through Social Marketing
Barriers and Benefits: Changing Behavior Through Social Marketing

6 years ago - Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key occasions.

Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational
Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational

6 years ago - This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, concentrations of carbon dioxide in the global atmosphere have reached 400 parts per million (ppm) for the first time in human history. The problem, however, is that that very sentence is capable of making otherwise contented people run screaming for the nearest copy of Hello magazine.

Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business
Richard Branson and Jochen Zeitz Launch 'B Team' to Foster Sustainable Business

6 years ago - Virgin Group founder Sir Richard Branson and PUMA Chairman Jochen Zeitz have launched a new non-profit call “The B Team,” which aims to deliver a new way of doing business that prioritizes people and planet alongside profit — a "Plan B" for businesses the world over.

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SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications

6 years ago - Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustainability messaging from some of our top brands that focus on “selling behavior, not selling stuff.”

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