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8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics
8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics

6 years ago - Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bioplastics industry.The Bioplastic Feedstock Alliance (BFA) will focus on guiding the responsible selection and harvesting of feedstocks — such as sugar cane, corn, bulrush and switchgrass — used to make plastics from agricultural materials.

Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably

6 years ago - In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire people to help create a brighter future by making donations to help two million children.

Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

6 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

Unilever Pledges 100% Traceable Palm Oil by End of 2014
Unilever Pledges 100% Traceable Palm Oil by End of 2014

6 years ago - In a major move towards sustainability for one of the world’s largest purchasers of palm oil, Unilever on Tuesday announced that all of the palm oil it buys globally will be traceable to known sources by the end of 2014.The company says it purchases roughly 1.5 million tons of palm oil and its derivatives annually, which represents about 3 percent of the world’s total production, for use in products such as margarine, ice cream, soap and shampoo.

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Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three

6 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013

6 years ago - Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON, BMW, Ford and Deutsche Telekom rounded out the top 10. Two Tomorrows, the sustainability strategy consultancy that created the rating, says the average for the top 10 this year is 83 percent compared to 55 percent in 2010. While the average score across the companies rated has varied only slightly over recent years, in that time the highest scores have gotten higher. There also is a growing gap between sustainability leaders and laggards, the report says.

To Advance Sustainability, Go Beyond Traditional Employee Engagement Efforts
To Advance Sustainability, Go Beyond Traditional Employee Engagement Efforts

6 years ago - Imagine walking into your office one morning to find a business card on your chair — with a different title. It might just give you pause.

Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day
Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day

6 years ago - To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highest rates of diarrhoea in the country, the campaign aims to end preventable deaths of children under five by changing hand-washing behaviors, one village at a time. Today, Lifebuoy has confirmed it will extend this program to communities and villages across 17 countries globally.

B Team Meets with One Young World Delegates to Discuss the Future of Business and Leadership
B Team Meets with One Young World Delegates to Discuss the Future of Business and Leadership

6 years ago - On October 5, the One Young World conference, which convenes young people around the world to create positive change, gathered several leaders in the sustainability world to discuss the future of the integration of the environment and the economy. Known as “The B Team,” members Sir Richard Branson, founder of Virgin Group; PUMA chairman Jochen Zeitz; Arianna Huffington, president of The Huffington Post Media Group Paul Polman; Prof.

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Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle

6 years ago - Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections.

M&S, BT, Unilever, Sainsbury's Top FTSE 100 Carbon Ranking
M&S, BT, Unilever, Sainsbury's Top FTSE 100 Carbon Ranking

6 years ago - For the second year in a row, retailer Marks & Spencer has topped Carbon Clear’s ranking of the carbon performance of the FTSE 100. This is the third year that Carbon Clear has undertaken the research, examining the extent and depth of FTSE (London stock exchange) 100 companies’ carbon measurement and reporting practices, ranking companies based on a well-developed scoring matrix.

The North Face Receives EPA Green Power Leadership Award
 The North Face Receives EPA Green Power Leadership Award

6 years ago - The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s voluntary green power market.The award recognizes EPA Green Power Partners who distinguish themselves through purchases of power from a utility green-pricing program or a renewable energy certificate (REC) supplier.The outdoor apparel, equipment and footwear company says it installed a one-Megawatt solar system at its distribution center in Visalia, Calif. and worked closely with its parent company VF Outdoor, Inc., and sister brands Lucy and Jansport, to install a 950-kW system at their new headquarters in Alameda, Calif.

The Story of Stuff Project's Latest Clip Focuses on 'Solutions'
The Story of Stuff Project's Latest Clip Focuses on 'Solutions'

6 years ago - Today marks the release of “The Story of Solutions” – the latest clip from The Story of Stuff Project and Free Range Studios. In the eight-minute clip, “Story of Stuff” storyteller Annie Leonard describes a set of solutions to the issues set forth in the company’s mega-popular series of videos, including “The Story of Broke,” “The Story of Cap & Trade,” “The Story of Electronics” and “The Story of Bottled Water,” among others.

Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants
Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

6 years ago - Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power plants. The group, which includes Unilever, Levi Strauss & Co., Symantec, Patagonia, The North Face and the country’s largest public pension fund, CalPERS, urged President Obama to finalize the rule soon and proceed with plans to reduce carbon pollution from existing power plants. The standards are open to public comment.

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Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil
Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil

6 years ago - Solazyme, maker of algae-based oils and bioproducts, today announced a commercial supply agreement with Unilever for the first partnered Solazyme Tailored™ Algal Oil, a culmination of five years of collaboration between the companies. The agreement covers the first of Solazyme and Unilever's jointly developed tailored oils with an initial supply of at least 10,000 metric tons (MT), which Unilever says it will use in its Dove and Brylcreem brand personal care products, according to the New York Times.

Investors Ask General Mills to Step Up Packaging Responsibility
Investors Ask General Mills to Step Up Packaging Responsibility

6 years ago - This week, investors are asking General Mills to take responsibility for recycling its post-consumer packaging waste.

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

6 years ago - In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their tools as a free “thoughtware” suite, and proposes that readers borrow and reapply.Tool #1. People immersions.Jack* rushes into the meeting room, and goes straight for a seat. “How was it?” the others ask. “Unbelievable. Unbelievable.” He pauses, and tells the story:

Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues
Unilever Recruiting Young Entrepreneurs to Help Tackle Some of the World's Most Pressing Issues

6 years ago - Today, Unilever announced an international awards program designed to inspire young people around the world to tackle environmental, social and health issues. Presented in partnership with the Cambridge Programme for Sustainability Leadership (CPSL), the Unilever Sustainable Living Young Entrepreneur Awards, a competition hosted on the Ashoka Changemakers platform, will offer the winner the HRH The Prince of Wales Young Sustainability Entrepreneur Prize.

Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants
Report: More Than Half of Diners Willing to Pay More For Meals in Sustainable Restaurants

6 years ago - More than half (56 percent) of diners would pay more for a meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously, according to new research from the Sustainable Restaurant Association (SRA). Some 43 percent of diners would pay up to 10 percent more for a meal in a sustainable restaurant.The Discerning Diner: How consumers’ attitudes to eating out have become more sophisticated is based on the findings of consumer research by the SRA, which was supported by Unilever.

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Customer Behavior Change: The Holy Grail of Conscious Brands
Customer Behavior Change: The Holy Grail of Conscious Brands

6 years ago - “If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing customer behavior is a natural part of the sustainable business strategies businesses must create to achieve long-term success. And instead of being seen as an extension of CSR strategies they will be seen more as Long-Term Marketing strategies that are creating the company’s preferred future operating environment.

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