Unilever
At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
10 Sustainable Business Stories Too Important to Miss
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
New Study Shows 51 of Top 100 Companies Emitting Unsustainable Levels of CO2
Today, Climate Counts and the Center for Sustainable Organizations (CSO) released a collaborative report, Assessing Corporate Emissions Performance through the Lens of Climate Science, which revealed that, surprisingly, almost half of the Top 100 com... View More
Finalists for Unilever’s Young Entrepreneurs Awards Creating Groundbreaking Social Solutions
Unilever and the Cambridge Program for Sustainability Leadership (CPSL) have announced the seven finalists for the inaugural Unilever Sustainable Living Young Entrepreneurs Awards, an international awards program designed to inspire young people arou... View More
Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight
Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around this, called Project Sunlight. At Given London we hav... View More
Could You Join Unilever, M&S and Nike in #theBigShift?
In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its amb... View More
From Behavior Change to Transforming Everyday Practices: The Latest in Behavioral Science
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More
Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile
Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste pe... View More
CDP: Many Businesses Still Unaware of Supply Chain Risks Due to Deforestation
In a year of extreme weather events, commodity price spikes and supply chain disasters, the latest data from CDP’s forests program reveals that the business community remains largely unaware of the deforestation risks in their own supply chains, th... View More
For Those Who’d Rather Give Than Receive, #GivingTuesday Marks True Start to Holiday Season
While thousands of retailers across the U.S. and cyberspace are dusting their shelves and crossing their fingers for lucrative Black Friday and Cyber Monday takes, respectively, thousands of organizations around the world are gearing up for an event ... View More
Beef Sector Collaborates on New Principles for Sustainable Beef Farming
The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the devel... View More
8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics
Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bi... View More
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably
In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire peop... View More
Can Aspirationals Help Make Sustainable Consumption Cool?
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
Unilever Pledges 100% Traceable Palm Oil by End of 2014
In a major move towards sustainability for one of the world’s largest purchasers of palm oil, Unilever on Tuesday announced that all of the palm oil it buys globally will be traceable to known sources by the end of 2014.The company says it purchase... View More
Starbucks, Unilever Push White House to Follow Through on Climate Action Plan
One year after Superstorm Sandy devastated the East Coast, 20 major U.S. brands including Starbucks, Unilever and Mars, Inc. are calling for the White House to follow through on climate change preparedness efforts outlined in the Climate Action Plan ... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON... View More
