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4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
2 years ago - Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time.
Creating the Win-Win: How Startups, NGOs and Global Brands Are Planting Seeds for 'The Good Economy'
2 years ago - It was standing room only on Tuesday at Buenos Aires’ MALBA modern art museum, for the second of two ‘InFocus’ events this year by the Sustainable Brands Buenos Aires team. Last month’s event at MALBA presented “Good to the Core” as a collective construction that can be achieved when all of society’s stakeholders work together to achieve it.
Unilever Suspends Sourcing from Indonesian Palm Oil Supplier Amid Deforestation Allegations
2 years ago - Global consumer goods firm Unilever has suspended sourcing from an Indonesian-based palm oil supplier which was found to be in breach of policy on deforestation and peatland clearance. Ongoing deforestation and peatland clearance by Sawit Sumbermas Sarana (SSMS) and its subsidiaries was demonstrated through satellite images in a recent investigation by Chain Reaction Research. The study found that Unilever’s ongoing trading with SSMS might damage its sustainability reputation. As such, Unilever has joined the ranks of Wilmar International, Apical and Golden Agri-Resources (GAR) in suspending trading with SSMS.
Despite Big-Time Backing, Climate Leadership Council’s Carbon Dividend Campaign Falls Flat
2 years ago - The Climate Leadership Council (CLC), an international policy institute whose mission is to mobilize global leaders around effective and equitable climate solutions, has launched a new ad campaign promoting its proposed carbon tax.
Consumer Goods Forum Shares Best Practices to Eradicate Forced Labor from Global Supply Chains
2 years ago - In a bid to eradicate forced labor in global supply chains, a problem that affects 21 million people worldwide, The Consumer Goods Forum (CGF) has released a new report, Business Actions Against Forced Labor, highlighting best practices in tackling the issue.
Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance
2 years ago - In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.
Closed Loop Fund Impact Results Demonstrate Economic Benefits of Recycling for Municipalities
2 years ago - Closed Loop Fund (CLF) has released the results of its latest impact report, which highlights recent successes such as the diversion of 100,000 tons of materials from landfill, a 230,000 metric ton reduction of greenhouse gas emissions and the creation of more than $530,000 in economic benefits to municipalities.
Why a ‘Utopian pipe dream’ is actually the future of business
2 years ago - Here’s my prediction: in the not-too-distant future, circular economies – where the resources you use to create a product eventually return to the business to be reused or recycled – will be the norm. Businesses of tomorrow will look back at our sluggishness in making the switch and they will shake their heads in wonder. But why has business been sluggish? After all, doing more with less, creating more value with fewer resources, has long been standard in business: you pursue profitable growth while also staying efficient with resources. That’s just good business.
In Search of Sustainable Leadership: Infinite Growth on a Finite Planet
2 years ago - This is the eighth and final installment in a series of articles examining the many facets of ‘sustainable leadership.’ Find links to earlier posts at the end of this piece. We started our search for sustainable leadership as a way to understand more deeply what it takes to build a 'sustainable brand.' What we quickly found is that sustainable leadership brings the potential to make existing models of leadership “obsolete” by creating organizations that grow stronger with every challenge they face.
Unilever Named as The Company With The Most Brands in The Kantar Worldpanel Global Top 50
2 years ago - In its fifth annual study of the world’s most chosen FMCG brands, Kantar Worldpanel has revealed that Unilever is the company with the most number of brands in its index.
SB'17 Detroit Highlights, Day 2: Consumer Preferences, Unintended Consequences and 'Leading with Delicious'
2 years ago - Day two of SB'17 Detroit picked up the momentum from day one and ran with it. ... Transforming Consumption Norms Around Food By Hope Freedman
Sustainable Living Products Continue to Drive Unilever's Growth
2 years ago - Six years after launching its Sustainable Living Plan, Unilever’s efforts to deliver brands and products with purpose and sustainability at their core are finally paying off.
Trending: Ellen MacArthur Foundation, Corona Roll Out New Partnerships to Keep Oceans Plastic-Free
2 years ago - The problem of marine plastics continues to be a top priority across the globe, spurring even more businesses and organizations to dig in their heels and find create new solutions to the growing issue. Continuing its efforts to keep plastics out of the ocean, the Ellen MacArthur Foundation has teamed up with The Prince of Wales’s International Sustainability Unit to launch a $2 million New Plastics Economy Innovation Prize.
CEOs of 30 More Major US Brands Pen Letter to Trump, Urging Adherence to Paris Agreement
2 years ago - Top brands continue to make their voices heard in the days leading up to the G7 Summit in Italy, with the release of yet another letter urging President Trump and the administration to deliver on its climate commitments.
BASF Becomes The Latest Member to Join The Circular Economy 100
2 years ago - World-leading chemical company, BASF today announced its membership of the Circular Economy 100 (CE100). As the latest corporate member of the programme, BASF embarks on a three-year partnership to bring about opportunities for a circular economy within new business models and new solutions. BASF 'creates chemistry for a viable future'. In combining economic success with environmental protection and social responsibility, it enables its customers and its entire value chain to meet the current and future needs of society. Through science and innovation, BASF investigates techniques for decreasing material use while keeping function and durability at its highest utility.
Unilever Unveils New Plastic Sachet Recycling Technology
2 years ago - Consumer goods giant Unilever has unveiled new technology that enables plastic sachets to be recycled. The technology has been developed in partnership with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany. The process, known as CreaSolv, was inspired by a method used to recycle old television sets, whereby brominated flame-retardants were separated from WEEE polymers. Through this method, plastic is recovered from the sachet and reused in the manufacture of new sachets. Unilever says that it will make the technology open source so that other members of the industry can help to scale up its use.
Unilever Develops New Technology to Drive Sachet Packaging Towards Circularity
2 years ago - Recycling protocol for consumer products packaged in plastic bottles and tubes is fairly straightforward. But for sachets, it’s a whole other story. To tackle industry-wide sachet waste, Unilever teamed up with the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany to develop CreaSolv Process, a groundbreaking new technology to recycle sachet waste.
Dozens of Corporates, 200+ Large Investors Urge White House to Keep Paris Promises
2 years ago - President Trump has threatened to pull the plug on U.S. involvement of the Paris Agreement ahead of the G7 Summit in Italy later this month, spurring major companies to speak out in support of continued climate change efforts.
Nestlé, PepsiCo, Unilever to Roll Out How2Recycle Label Program Across North America
2 years ago - During the Walmart Sustainability Milestone Summit, eight global brands representing over $72 billion in revenue announced that they will be joining the How2Recycle label program. The program seeks to educate consumers about how to recycle packaging correctly.
Fortune 500 Companies Urge Trump Administration to Keep Paris Commitments
2 years ago - Thirteen Fortune 500 companies have come together to urge the White House to make good on its Paris Agreement climate change commitments. The Agreement has been ratified in 143 countries — including the United States — but the Trump administration could pull out before the G7 Summit in Italy in May. “Business leaders recognize the costly impacts of climate change and the opportunities for jobs and growth in a clean technology future,” said Bob Perciasepe, President of C2ES.