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How to Align Your Purpose With the Truth of Your Business
How to Align Your Purpose With the Truth of Your Business

3 years ago - In our last article, we explained why it’s important to make sure that your purpose is thoroughly grounded in the political, economic, social and technological context in which you operate. We call this the “dig” phase: intensively researching and analysing your external environment. The “dig” phase doesn’t stop with the outside world, however. It’s just as important to look inwards. For your purpose to have any hope of gaining real purchase on the day-to-day operations of your business – to have any hope of being authentic - it must be fully aligned to the truth of your business.

Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia
Dove Real Beauty Campaign ‘Searching’ for Teen Self-Esteem in Australia

3 years ago - Unilever Australia’s latest iteration of the Dove Campaign for Real Beauty focuses on the internet search terms used by young girls, which highlight the prevalence of negative body image and eating disorders.

UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made
UK's Largest Food Producers Giving Brits an Inside Look at How Their Favorite Foods Are Made

3 years ago - Growing consumer demand for healthy, responsibly produced food is leading more and more big food companies to embrace transparency, simplify their product formulas and highlight the integrity of their foods: Examples include Campbell’s and Chipotle, which both launched ‘what’s in my food’ campaigns in the past year; Panera,

Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination
Unilever's U CAN Initiative Helps Make Ice Cream and Sustainability a Delicious Combination

3 years ago - The next time you reach for your favorite ice cream bar, you could be making a choice to support sustainability efforts globally. Helping Canadians make a positive impact on the planet by actively choosing more sustainable brands and products is the idea behind U CAN, Unilever's Sustainable Living Plan in Canada. U CAN is a Canadian program, but it is part of a global sustainability initiative that touches brands and communities around the world. For example, enjoying a Magnum ice cream bar might not seem like a way of helping the environment, but when you do, you support a larger sustainability effort here in Canada and around the world:

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How to Ground Your Brand Purpose in Reality
How to Ground Your Brand Purpose in Reality

3 years ago - When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality. Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.

Unilever and IFF Team Up with NGOs on Haiti Vetiver Project
Unilever and IFF Team Up with NGOs on Haiti Vetiver Project

3 years ago - International Flavors and Fragrances (IFF) and Unilever have announced a new partnership with leading non-governmental associations (NGOs) to enhance the livelihoods of smallholder vetiver farmers in Haiti. Goals set for Vetiver Together, as the project is known, include sustainably improving food security, increasing yields and diversifying income, as well as working to support women’s empowerment and environmental conservation. The project is supported by the Enhancing Livelihoods Fund – a partnership between Unilever, Oxfam Great Britain and the Ford Foundation, and will be implemented by Heifer International.

Innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%
Innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%

3 years ago - In the south of Spain, unsustainable water use is threatening Doñana National Park, a UNESCO World Heritage site and one of Europe’s most important wetlands. Located southwest of Seville, the Park supports millions of migratory birds and is a stronghold of the endangered Iberian lynx.

IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti
IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti

3 years ago - View full infographic here. International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Vetiver Together, aims to sustainably improve food security, increase yields, and diversify income, while working to support women’s empowerment and environmental conservation.

A Busy Week for Palm Oil Sustainability: Indonesia Cops Out, Singapore Steps In
A Busy Week for Palm Oil Sustainability: Indonesia Cops Out, Singapore Steps In

3 years ago - It was something of a ‘two steps forward, one step back’ kind of week in the ongoing quest for sustainable sourcing of palm oil — potentially the most prolific and embattled ingredient in the consumer goods industry. First, five multinationals active in Singapore — Unilever, Danone, Ayam Brand, IKEA and Wildlife Reserves Singapore — came together this week to drive an increase in the amount of sustainable palm oil sourced in the country, with the goal of delivering products that have not contributed to haze pollution or deforestation to consumers.

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New Science Advisory Council Looks to Shape Ag Sustainability Measurement
New Science Advisory Council Looks to Shape Ag Sustainability Measurement

3 years ago - Yesterday, Field to Market: The Alliance for Sustainable Agriculture announced the launch of a new Science Advisory Council focused on informing the membership-based organization’s “science-based approach to delivering sustainable outcomes at the field and landscape levels.” Comprised of 12 experts, the Council is being asked to develop a sustainability standard for commodity crop production in the United States that “helps catalyze continuous improvement in environmental outcomes.”

Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs
Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs

3 years ago - It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss their strategies, and their personal experiences, in aligning with and addressing the UN SDGs.

Unilever Foundry Selects 50 Social Impact, Retail Innovation, Marketing Tech Startups
Unilever Foundry Selects 50 Social Impact, Retail Innovation, Marketing Tech Startups

3 years ago - Following a competitive search for the world’s top 50 marketing technology startups, Unilever announced its 2016 Foundry 50 on June 8th. Selected from 4,500 startups Unilever has reviewed over the past two years, the finalists are distributed across five innovation areas: Brand and Content Innovation; Data, Insights and Personalization; Engaging Millennials; Social Impact; and the Future of Retail.

New Palm Oil Risk Tool Allows Companies to Better Identify Deforestation Risk
New Palm Oil Risk Tool Allows Companies to Better Identify Deforestation Risk

3 years ago - Global Forest Watch’s new PALM (Prioritizing Areas, Landscapes and Mills) Risk Tool, released by the World Resources Institute (WRI) and freely available through its open-source Global Forest Watch Commodities platform, includes information about over 800 palm oil mills in Southeast Asia, along with regularly updated satellite imagery and spatial data.

'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose
'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

3 years ago - Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Unilever’s launch of its Sustainable Living Plan in 2010 and the United Nations’ Rio+20 Conference in 2012.

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TSC Helping Eliminate Weak Links in Global Product Supply Chains
TSC Helping Eliminate Weak Links in Global Product Supply Chains

3 years ago - This dynamic Tuesday afternoon panel dissected Global Supply Chains, taking forward by The Sustainability Consortium's (TSC) newly released impact report, Greening Global Supply Chains: From Blind Spots To Hot Spots To Action. Robin Raj, founder and Executive Creative Director of Citizen Group, moderated the panel and framed the session with the question: "Why does greening global supply chains represent one of the most potent models for change for sustainability?”

Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

3 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.  The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

3 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium
Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium

3 years ago - As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft The Sustainability Consortium (TSC) carries makes learning more about its systems and metrics pretty important for anyone working in the field. TSC CEO Sheila Bonini starts us off with an introduction to the staggering impacts of consumer goods: they are linked to more than 60 percent of greenhouse gas emissions, some two thirds of deforestation and 75 percent of forced and child labor issues.

Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25
Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25

3 years ago - The research firm Gartner Inc. has released the findings from its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices. Analysts announced the results May 18 at the Gartner Supply Chain Executive Conference in Phoenix, Arizona, USA. For the first time, Unilever topped the ranking, followed by McDonald's, Amazon, Intel, and a newcomer to the top five, the Swedish fashion retailer H&M. Five new companies made the Supply Chain Top 25 this year, with Schneider Electric, BASF, and BMW joining the list for the first time, and HP and GlaxoSmithKline rejoining after several years. (See below for the full list.)

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Supply Chain Visibility Critical for Seeing the True Cost, Sustainability of Our Products
Supply Chain Visibility Critical for Seeing the True Cost, Sustainability of Our Products

3 years ago - As Sustainable Brands marks its 10th anniversary, many of us find ourselves in a reflective mood. We can recall the decade’s pivotal milestones like they were yesterday as we also consider the challenges that lie ahead. Despite the countless amazing achievements and major advances in embracing sustainable practices among corporations, what strikes me is the continued widespread lack of visibility and business integration that exists between governing boards, shareholders, and their supply chains. They still seem to exist in different universes – which can’t be good for our economy and even worse, I imagine, for our climate.

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