Unilever

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Unilever

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New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps
New Evidence Bolsters Claims of Connectivity Between CSR and Market Caps

3 years ago - Last August, I published an article here in which I described what, to me, is the most compelling business case for corporate sustainability or CSR extant: the fact that it literally drives the market values of publicly traded firms up or down in measurable ways. To be clear, I believe there are two fundamental business cases for CSR: an intrinsic one and an extrinsic one. The intrinsic one involves the pursuit of sustainability for its own sake; the extrinsic one involves the pursuit of sustainability for financial gain – a means to an end.

How to Define – and Align – Your Brand's Purpose, Vision and Mission
How to Define – and Align – Your Brand's Purpose, Vision and Mission

3 years ago - With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity. Here’s how one of each — Unilever and Burger Lounge (a client of mine) break it down:

Integral Thinking & True Materiality, Part 5: Scalability Opportunities Define the Size of Impact
Integral Thinking & True Materiality, Part 5: Scalability Opportunities Define the Size of Impact

3 years ago - This is part 5 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Read Part 1, Part 2, Part 3, and Part 4.

Unilever Foundry Seeking 50 New Stellar Marketing Tech Startups
Unilever Foundry Seeking 50 New Stellar Marketing Tech Startups

3 years ago - Unilever Foundry — Unilever’s startup technology incubator — has launched a search for the world’s top 50 marketing technology startups to pitch to industry leaders at Lions Innovation in Cannes in June. As part of the Unilever Foundry 50, the startups will have an exclusive opportunity to showcase their technology, pitch their solutions to brand and agency leaders from around the world and catalyze new partnerships.

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Integral Thinking and True Materiality, Part 3: Purpose Definition Defines Connectedness
Integral Thinking and True Materiality, Part 3: Purpose Definition Defines Connectedness

3 years ago - This is Part 3 of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. Read Part 1 and Part 2.

Unilever Achieves New Milestone, Collaborates to Fuel Global Zero-Waste Movement
Unilever Achieves New Milestone, Collaborates to Fuel Global Zero-Waste Movement

3 years ago - Unilever today announced a new industry-leading achievement of sending zero non-hazardous waste to landfill across more than 600 sites, in 70 countries, including factories, warehouses, distribution centers and offices. Having identified the different non-hazardous waste streams in its operations, Unilever has now found alternative routes for the waste from these sites.

Novelis, Unilever, Forum Co-Develop Tools to Help Ease Shift to Circular Products, Business Models
Novelis, Unilever, Forum Co-Develop Tools to Help Ease Shift to Circular Products, Business Models

3 years ago - Following the recent announcement of a €24 billion EU Circular Economy Package, leading sustainability non-profit Forum for the Future has today launched two free tools, developed together with partners Unilever and Novelis, that empower businesses and designers to make decisions that accelerate the shift towards a more circular economy.

Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste
Nestlé, Tesco, Unilever CEOs Among 'Champions 12.3,' Determined to Halve Global Food Waste

3 years ago - On Wednesday at the World Economic Forum in Davos, 30 CEOs, government ministers, global institution executives, and civil society leaders announced the launch of the latest full-scale attack on global food waste: an all-sector collaboration aimed at increasing political and social momentum to achieve Target 12.3 of the UN Sustainable Development Goals (SDGs).

New Global Commission Aimed at Quantifying Business Case for Helping to Achieve SDGs
New Global Commission Aimed at Quantifying Business Case for Helping to Achieve SDGs

3 years ago - Businesses that join global efforts to end extreme poverty and protect the planet’s finite natural resources can reap great rewards and protect their long-term performance, a proposition that will be tested by a new commission launched today at the World Economic Forum.

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Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

3 years ago - Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.

‘Vaseline Healing Project’ Inviting Consumers to Help Provide Relief to Disaster Victims, Syrian Refugees
‘Vaseline Healing Project’ Inviting Consumers to Help Provide Relief to Disaster Victims, Syrian Refugees

3 years ago - Dermatologists Grace Bandow and Samar Jaber were surprised by the experience they had on their first mission to a Syrian refugee camp. They prepared for parasitic and bacterial infections associated with crowded living – minor diseases that flourish in “close, dirty quarters.” What they did not anticipate was the number of people who simply needed an item commonly found in a household medicine cabinet.“It never occurred to us to prioritize Vaseline petroleum jelly,” they wrote in an article published by The Washington Post upon their return.

10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016

3 years ago - 2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And an unlikely group of new voices joined the fight. From the Pope to global CEOs to almost all the world’s political leaders, the most powerful people got on board.

Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
Courageous Companies:  7 Corporate Sustainability Pioneers Shaking Things Up

3 years ago - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.

Delta Faucet Company and Unilever United States Partner to Improve Shower Experiences
Delta Faucet Company and Unilever United States Partner to Improve Shower Experiences

3 years ago - INDIANAPOLIS – (December 21, 2015) – Delta Faucet Company and Unilever U.S. today announced a partnership that aims to reduce water usage without compromising the shower experience. The companies have introduced a co-packaged offering that includes the Delta® Hydrafall™ showerhead with H2Okinetic® Technology and Dove® Deep Moisture Body Wash.

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Sustainability and Social Impact: Will it Lead Business Strategy in the Coming Years?
Sustainability and Social Impact: Will it Lead Business Strategy in the Coming Years?

3 years ago - When I first heard of the Sustainable Brands conference from our friends at Forum For The Future - I couldn't wait to go to one of the events. Luckily for me, it wasn't long until they brought the event to Asia, kicking off in the bustling city of Kuala Lumpur. Even though some people look at conference events as a waste of time, I couldn't disagree more. Events like SB'15 Kuala Lumpur are an amazing opportunity to meet like-minded collaborators and to find new and inspiring case studies of business done they way it should be: taking into account our environment and well-being.

What Now? How Businesses Are Rallying to Action After COP21
What Now? How Businesses Are Rallying to Action After COP21

3 years ago - As evidenced by the unprecedented private-sector engagement in COP21 earlier this month, businesses globally get that they need to innovate (and improve!) their products, services and business models to combat climate change, resource scarcity and unpredictable futures. Aside from the alignment of 195 nations on a climate-action agreement, what did all the talk at COP21 amount to from a business perspective? A lot of initiatives that push forward change and collaboration. But is it all smoke and mirrors, and toothless pledges, or is there real action brewing?

Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication

3 years ago - It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s cool. But being sustainable? Not a chance.

COP21: A View from Paris
COP21: A View from Paris

3 years ago - The Conference of the Parties … COP21 … the climate conference … or just “Paris,” as in “What’s going to happen in Paris?”

COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

3 years ago - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.

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Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging
Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging

4 years ago - Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the Global Canopy Programme.

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