Stories About Brands for Good
Found 63 stories. Page 1 of 4.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
BEHAVIOR CHANGE - The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
How Sustainable Choices for Pet Parents Can Drive Industry Transformation
PRODUCT, SERVICE & DESIGN INNOVATION - Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectations of our savvy, sustainability-minded consumers.
Trending: Virgin, Aspiration Incentivize Sustainable Spending
FINANCE & INVESTMENT - Virgin Money’s sustainability-linked loans will reduce finance costs for businesses that proactively help the transition to a more sustainable economy; and Aspiration’s new credit card will enable consumers to work toward a ‘zero’ carbon footprint.
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
BEHAVIOR CHANGE - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
THE NEXT ECONOMY - In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the global driver of innovation and change.
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
For Those Still Wondering About the Business Case for Purpose …
BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products
PRODUCT, SERVICE & DESIGN INNOVATION - Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste.
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
WALKING THE TALK - Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
WALKING THE TALK - Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
PRODUCT, SERVICE & DESIGN INNOVATION - Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
THE NEXT ECONOMY - With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
BEHAVIOR CHANGE - New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
MARKETING AND COMMS - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.
Activism: Why Taking a Stand Will Build Your Brand
MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
MARKETING AND COMMS - Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.
Are You Making It Easy for Your Employees to Vote This Election Day?
ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
