Stories About Brands for Good
Found 81 stories. Page 1 of 5.
What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out
MARKETING AND COMMS - A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
BEHAVIOR CHANGE - The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
96% Of Americans Engage In Sustainable Behaviors, Per Findings From SB Brands For Good, Part of Sustainable Brands
PRESS RELEASE - A new report provides insights and data on the sustainability intention-action gap and where brands can play a role
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
MARKETING AND COMMS - The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
BEHAVIOR CHANGE - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
MARKETING AND COMMS - To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age.
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
THE NEXT ECONOMY - The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic.
McCormick & Co Partners to Offer Suppliers Sustainability-Linked Financing
FINANCE & INVESTMENT - Through a new partnership with IFC and Citi, McCormick’s herbs and spices suppliers can qualify for discounted rates on short-term working-capital financing when they meet McCormick’s sustainability standards.
When Purpose Becomes Personal: The Role of the Individual in Organisational Purpose
ORGANIZATIONAL CHANGE - There are many challenges to implementing corporate purpose effectively. One of the biggest is to sufficiently embed it, so it is owned by everyone. This is more challenging than embedding other corporate ideas, because purpose is personal.
How Can We End the Blame Game in Waste Diversion?
THE NEXT ECONOMY - Global recycling rates are at a discouragingly low 13.5%. But who, or what, is to blame? Finger-pointing won’t help: Policy, consumer demand and companies must work in tandem to close the loop in a still-lacking US recycling system.
On World Chocolate Day, Remember – Our Choices Can Change the Lives of Cocoa Farmers
SUPPLY CHAIN - A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
BEHAVIOR CHANGE - Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.
Brands for Good Marks Its Second Anniversary With New Research, Tools and Members, Including Mastercard, Johnson & Johnson Consumer Health, and Mccormick & Company
PRESS RELEASE - New research from Brands for Good reveals that making sustainable living easier for consumers isn’t just good for the environment, but good for business, with 2-in-3 consumers reporting they’d be more loyal to brands that help them be more sustainable.
Doconomy Now Shows Users Water-Impact Data for Every Purchase
THE NEXT ECONOMY - The first-of-its-kind direct measure of our everyday consumption’s water impacts — thanks to data from S&P Global Trucost — aims to create a greater consumer understanding of the importance of water locally, nationally and globally.
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
BEHAVIOR CHANGE - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
MARKETING AND COMMS - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
BEHAVIOR CHANGE - The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
How Sustainable Choices for Pet Parents Can Drive Industry Transformation
PRODUCT, SERVICE & DESIGN INNOVATION - Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectations of our savvy, sustainability-minded consumers.
