Stories About Brands for Good
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5 Important New Frontiers of Social Impact Measurement
NEW METRICS - Within the evolution of risk and impact measurement, we are seeing growing demand for proven methodologies and best practices around quantifying social impact — here is a sample of five important frontiers of social impact measurement, each of which will have its own session at New Metrics ’19.
As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough
ORGANIZATIONAL CHANGE - Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.
European CEOs Identify 5 'Jobs to Be Done’ to Foster Enduring, Sustainable, Inclusive Growth Model
LEADERSHIP - Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco.
New, UN-Backed Chocolate Bar Enables Consumers to Directly Impact Farmer Livelihoods
SUPPLY CHAIN - The Other Bar is an experiment in influencing consumer behaviour through quantifiable proof of impact. If it can prove that consumers will buy and be loyal to impactful products, the hope is that bigger brands will want to follow suit, turning their marketing dollars into impact.
New Partnership Aims to Improve Hygiene, Nutrition in Indian Children
BEHAVIOR CHANGE - The collaboration between Unilever-Lifebuoy and The Power of Nutrition aims to reach mothers and expectant mothers in rural India via mobile app, to reduce infant mortality and boost overall health through handwashing.
Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste
BEHAVIOR CHANGE - Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.
Purpose at Work: How to Engage Consumers to Do Good at Scale
BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
Trending: Google, Prince Harry Aiming to Help People, Industry Decarbonize Travel
BEHAVIOR CHANGE - Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
MARKETING AND COMMS - Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
Burgers for Biodiversity? How Much Difference Can the Impossible Burger Really Make?
BEHAVIOR CHANGE - For a country that loves its burgers, the Impossible Burger’s swift uptake has been a bit of a surprise. But it shouldn’t be — Impossible Foods is giving people what they really want: taste, health and ethics.
Sustainable Brands Welcomes Newest Addition to Leadership Team
PRESS RELEASE - Sustainable Brands® announced today that Etienne White has joined the company’s leadership team as VP, Brands for Good to help expand the fast-growing collaborative initiative launched last month.
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
COLLABORATION - Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
BEHAVIOR CHANGE - The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.
SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
BEHAVIOR CHANGE - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
PRESS RELEASE - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.
P&G Brands Aim to Expand Leadership in Responsible Consumption
BEHAVIOR CHANGE - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
CHEMISTRY, MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.