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Stories About Brands for Good

Found 51 stories. Page 1 of 3.

IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future
IKEA, Unilever Sowing More Seeds for a Plant-Based Food Future

THE NEXT ECONOMY - With the global plant-based meat and foods markets growing like a tsunami, it’s no wonder that more and more global food companies are positioning themselves to ride the wave.

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

BEHAVIOR CHANGE - New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items

MARKETING AND COMMS - Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts.

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The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand

MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

MARKETING AND COMMS - Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.

Are You Making It Easy for Your Employees to Vote This Election Day?
Are You Making It Easy for Your Employees to Vote This Election Day?

ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

People Need Help Turning Healthy, Sustainable Aspirations into Action
People Need Help Turning Healthy, Sustainable Aspirations into Action

BEHAVIOR CHANGE - New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.

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Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become

MARKETING AND COMMS - In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

MARKETING AND COMMS - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.

P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality
P&G Embraces Natural Climate Solutions to Achieve Global Climate Neutrality

FINANCE & INVESTMENT - The goal is to reduce its GHGs by 50%, use 100% renewable electricity at all manufacturing sites by 2030, and advance  natural climate  solutions to achieve carbon neutrality for the decade.

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Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap

WALKING THE TALK - Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, “The Hero Trap.” He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

What Role Will Shaming Play in a Post-Pandemic World?
What Role Will Shaming Play in a Post-Pandemic World?

MARKETING AND COMMS - Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business.

Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

LEADERSHIP - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

Pandemic Sees Brand Leaders Putting Purpose Before Profit
Pandemic Sees Brand Leaders Putting Purpose Before Profit

WALKING THE TALK - While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.

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New App Aims to Reconnect Youth with Wonders of the Natural World
New App Aims to Reconnect Youth with Wonders of the Natural World

BEHAVIOR CHANGE - Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.

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