Assets About Brands for Good
Found 126 assets. Page 1 of 7.
SB Socio-Cultural Trends Research Highlights 2023 Pulse: Consumer Sustainability Segments and Gen Z
Consumer Research Highlights: Sustainability Segments and Deep Dive on Gen Z... View More
Organizational Transformation Responding to the Evolving Needs of Sustainability- and Regeneration-Centric Leadership
This discussion will focus on integrating sustainability and/or regeneration priorities across all vital functions or departments of a typical company, including governance, product development, marketing, communications, supply chain, procurement, l... View More
Mercari: Brands Would Do Well to Join the ‘Resale Revolution’
Younger consumers are pushing resale into mainstream retail; and it’s changing how brands, platforms and other services that support commerce support and strategize around it. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. ... View More
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. ... View More
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. ... View More
Brand-Led Culture Change Key to a Flourishing Future
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more... View More
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating. ... View More
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs. ... View More
