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Stories About Circular Economy

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Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017
Dow’s Nature Projects Generated $120M, Engaged 380K Students in 2017

BUSINESS CASE - The Dow Chemical Company’s newly released 2017 Sustainability Report details its progress against its goals for 2025, including surpassing the year’s target for savings and revenue from projects that are “better for ecosystems.” Such projects generated $120 million in cost savings and new cash flow in 2017 against the goal to reach $1 billion by 2025.

Startups Shine in SB Innovation Open, 'Shark Tank' for Retailers
Startups Shine in SB Innovation Open, 'Shark Tank' for Retailers

PRODUCT, SERVICE & DESIGN INNOVATION - Startups that positively impact people, planet and profit often bring the most exciting innovations to the sustainability space. Once again, Sustainable Brands did its part this week at SB’18 Vancouver to highlight the latest emerging companies addressing intractable issues — inspiring audiences and building connections with established brands. Shark Tank: Circular Economy Innovations for Retail First, in a Tuesday afternoon “Shark Tank,” startups pitched their solutions to retailers.

'The North Face Renewed' Gives Refurbished Clothes Second Life
'The North Face Renewed' Gives Refurbished Clothes Second Life

WASTE NOT - Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items — which are sourced from returned, defective or damaged apparel — have been thoroughly inspected, cleaned and refurbished to The North Face quality and performance standards.

Braskem launches new recycled resin concept at Sustainable Brands
Braskem launches new recycled resin concept at Sustainable Brands

PRESS RELEASE - The Vancouver edition of the international event will be held on June 4-7 São Paulo, June 4, 2018 – During this first week of June, Braskem is participating in the Vancouver edition of Sustainable Brands, one of the most important events in the sustainability calendar, as a sponsor and key presenter and exhibitor at the Good Materials & Packaging Pavilion. The company will take the opportunity of the trade fair to showcase its latest concept in recycled plastic resins.

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New Report Reveals a Gap in the Clothing Reuse Loop
New Report Reveals a Gap in the Clothing Reuse Loop

WASTE NOT - Today, Savers® released its third annual State of Reuse Report, which reveals that while people consistently state they are donating or finding ways to extend the life of their items, there is still a long journey ahead to fully embrace reuse — as 60 percent of North Americans shop secondhand only once a year or less.

Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand
Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand

PRODUCT, SERVICE & DESIGN INNOVATION - L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certification based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices. Garnier is the first mass market skincare brand to receive this certification for its products and is also one of the few skincare brands to have multiple products certified in a portfolio.

Collaborating Toward the Good Life: A Conversation with Keurig Green Mountain's Monique Oxender
Collaborating Toward the Good Life: A Conversation with Keurig Green Mountain's Monique Oxender

PRESS RELEASE - A self-proclaimed “complexity junkie,” Monique Oxender, Keurig Green Mountain’s Chief Sustainability Officer, doesn’t bat an eye at tackling big, complicated issues. From the future of coffee to the recyclability of Keurig’s pods, Oxender and her team have provided innovative solutions to complex issues across the value chain — all while embodying Keurig’s signature focus on collaboration.

It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership
It’s World Environment Day: Let’s Dive Deep into the Blue Bin with The Recycling Partnership

PRESS RELEASE - Did you know recycling one glass bottle saves enough energy to power a computer for 30 minutes? And recycling 16 aluminum cans saves the energy equivalent of one gallon of gasoline. A series of small actions like these can turn into great things when they are brought together. And that’s what The Recycling Partnership is all about. The Recycling Partnership is a rapidly growing national nonprofit committed to improving curbside residential recycling and boosting recycling education in cities across America — one community at a time, family by family, bin by bin. They’ve already impacted 33 million households in just four years!

Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging

BEHAVIOR CHANGE - Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change?

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Vancouver Economic Commission: “If We’re an Island of Green, We’re F***ed”
Vancouver Economic Commission: “If We’re an Island of Green, We’re F***ed”

CLEANTECH - Striving to be the world’s greenest city by 2020, Vancouver has adopted several ambitious action plans and goals. The Vancouver Economic Commission (VEC) set to work in 2010 to define what a “green job” was at the city level in order to meet the City’s economic goals to double the number of green jobs and the number of businesses engaged in greening their operations within a decade. Since then, VEC has been building relationships with investors, helping local cleantech firms increase their exports, and using city infrastructure projects to lead by example.

Redesigning Good Business in a Shifting Landscape
Redesigning Good Business in a Shifting Landscape

PRESS RELEASE - 3 things we are looking forward to at Sustainable Brands ‘18

Trending: Aquafil-H&M Collaboration, Cotton Dyeing Process Making Textiles More ‘Effective’
Trending: Aquafil-H&M Collaboration, Cotton Dyeing Process Making Textiles More ‘Effective’

CHEMISTRY, MATERIALS & PACKAGING - This year, the world’s largest event on sustainability in fashion, the Copenhagen Fashion Summit, included an Innovation Competition that saw 12 finalists pitch their technologies onstage in front of a panel of expert judges and Summit attendees. After a series of presentations and judging sessions over the two day event, the winner was announced: ColorZen.

Trending: Textile Startups’ T-Shirts, Purses Clean the Air, Fight Food Waste
Trending: Textile Startups’ T-Shirts, Purses Clean the Air, Fight Food Waste

PRODUCT, SERVICE & DESIGN INNOVATION - While many aspects of the textile industry have notoriously harmful effects on people and the planet, we’re seeing a variety of solutions emerge that could shape the future of fashion. Two of the latest examples are Kloters’ RepAir t-shirts and Malai’s vegan leather-style accessories.

Detroit Ento: Building a People-Powered, Purpose-Forward Food Future
Detroit Ento: Building a People-Powered, Purpose-Forward Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - As we get ready to judge our semi-finalists for the 2018 Sustainable Brands Innovation Open, we wanted to check in with last year’s competitors to learn about the impacts they continue to have on the business world. Here, we catch up with our 2017 winner, Detroit Ento.

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Something > Nothing: The Importance of a Circular Feedback Loop
Something > Nothing: The Importance of a Circular Feedback Loop

MARKETING AND COMMS - “All I really need is the word to be brought up.” “If they aren’t talking about it, then it can’t be important to them.” At WAP Sustainability, we work with manufacturers and brands to help them meet customers’ expectations on sustainability, many of which receive requests through The Sustainability Consortium (TSC).

Rethinking the World’s Waste Dilemma
Rethinking the World’s Waste Dilemma

PRESS RELEASE - China’s shift in recycling waste plastic

Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’
Trending: New EMF Collaborative, G-Star RAW, Parsons Students Latest to ‘Make Fashion Circular’

THE NEXT ECONOMY - The Ellen MacArthur Foundation (EMF) has launched a new industry collaborative to build on the vision outlined in its New Textiles Economy report.

Trending: Edinburgh Going Circular, Auckland Sees the Business Case
Trending: Edinburgh Going Circular, Auckland Sees the Business Case

THE NEXT ECONOMY - A major new initiative in Edinburgh will help local small and medium enterprises (SMEs) identify and capitalise on circular economy opportunities, while an economic study has shown how circular economy opportunities could deliver nearly $9 billion for Auckland.

Saved Grains, Zero-Emission Trucks Edging Anheuser Busch Toward 2025 Goals
Saved Grains, Zero-Emission Trucks Edging Anheuser Busch Toward 2025 Goals

THE NEXT ECONOMY - This week, global brewer AB InBev announced two major initiatives helping it advance toward its 2025 Sustainability Goals in different parts of the world.

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Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging
Trending: Pizza, Water, Frozen Foods Find Plastic-Free Packaging

CHEMISTRY, MATERIALS & PACKAGING - People of all ages are more aware of their impact on the planet’s limited resources and ecosystem health than ever before. Packaging is of particular concern, prompting this year’s Earth Day theme: end plastic pollution. “I’d like more people to take care of the Earth,” said Yasmine, a 7th grader in the Garden Club at Montgomery Middle School in San Diego, CA. Fellow club member Daisy, also in 7th grade, agrees. “People can use more reusable bags instead of plastic,” Daisy added. “We have lots of reusable bags at home. When we do get plastic bags, we reuse them.”

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