Stories About Circular Economy

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8 Groundbreaking Startups Making the Circular Economy Look Easy
8 Groundbreaking Startups Making the Circular Economy Look Easy

PRODUCT, SERVICE & DESIGN INNOVATION - On January 20th, one of these companies will be crowned king of entrepreneurship at The Circular Economy Awards. You’ve already met those leading the charge. So, we’re taking a closer look at the eight finalists for the inaugural ‘Circulars,' who are undoubtedly biting their nails as they wait for the announcement of the winners at the World Economic Forum in Davos.

Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015

PRODUCT, SERVICE & DESIGN INNOVATION - The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails to information abundance and lightspeed digital evolution, uncertainty abounds.CMOs are at the center of these dynamics, balancing the complexities of brand reputation, consumer trust, instantaneous social media critiques, hyper-customization and, of course, business sales and growth.So, as we look to 2015, how can CMOs leverage these dynamics for competitive advantage and create enduring brands that deliver more value for consumers, employees, shareholders and society?

Tradeshift Waiving Fees for Companies Building Circular Economy Apps
Tradeshift Waiving Fees for Companies Building Circular Economy Apps

PRODUCT, SERVICE & DESIGN INNOVATION - Tradeshift, which digitally connects enterprises with their suppliers via a cloud-based platform, announced on Tuesday that it will waive the 30 percent revenue share it receives, for organizations that use its platform to build apps that help to support the circular economy. Organizations that build apps supporting the circular economy will receive all profit from their app.

Dow, Nestlé UK, Unilever Researching New Options for Recycling Flexible Packaging
Dow, Nestlé UK, Unilever Researching New Options for Recycling Flexible Packaging

CHEMISTRY, MATERIALS & PACKAGING - Nestlé UK and Unilever are among organizations coming together on a new project aiming to improve the recyclability of flexible packaging products, in the hope of pushing the resource industry closer towards a circular economic approach.

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Fetzer Becomes First Winery to Receive Platinum Zero Waste Certification
Fetzer Becomes First Winery to Receive Platinum Zero Waste Certification

WASTE NOT - Mendocino County-based Fetzer Vineyards recently announced that it has received platinum level Zero Waste certification from the U.S. Zero Waste Business Council (USZWBC). Platinum certification, the highest level offered by the USZWBC, recognizes the company for successfully diverting 97.7 percent of its waste from landfill, incineration and the environment.

Trending: This Week in Sustainable Textiles — Featuring Archroma, I:CO and Zero Waste Scotland
Trending: This Week in Sustainable Textiles — Featuring Archroma, I:CO and Zero Waste Scotland

SUPPLY CHAIN - On Monday, Archroma, a global producer of textile dyes and specialty chemicals, launched a new range of products created from agricultural waste. In addition, the company is utilizing the latest in communications technology to enable transparency of the supply chain to consumers.

Innovations in Business Models, Water Stewardship, Engagement Abound on Final Morning of #SB14London
Innovations in Business Models, Water Stewardship, Engagement Abound on Final Morning of #SB14London

PRODUCT, SERVICE & DESIGN INNOVATION - The circular economy and water stewardship dominated the morning’s agenda on the final day of SB ’14 London. After leading us through a host of thought-provoking plenary presentations Tuesday morning, our two event MCs - Forum for the Future chief executive Sally Uren and The Guardian’s executive editor Jo Confino – expressed their enthusiasm for the ideology that underpins the circular economy.Confino felt it was a concept that could go mainstream. “Business can buy into it easily as it doesn’t fight against the current capitalist system,” he said, while Uren was optimistic about the level of brand innovation it could potentially unlock.

Global Forum Attendees Design 'Flourishing' Solutions to Real-World Challenges
Global Forum Attendees Design 'Flourishing' Solutions to Real-World Challenges

PRODUCT, SERVICE & DESIGN INNOVATION - On Thursday, the first full day of Flourish & Prosper: The Third Global Forum for Business as an Agent of World Benefit in Cleveland, Ohio, the morning’s plenaries and CEO panels explored how business can move beyond how social and environmental responsibility are thought of today, to a new mindset of "full-spectrum flourishing" where “companies prosper, people excel, and nature thrives.”

eBay, Kindle Rated Most Sustainable Apps
eBay, Kindle Rated Most Sustainable Apps

BEHAVIOR CHANGE - eBay, Kindle and Skype are some of the best apps for creating sustainable behaviors, according to a new study by WSP, a global professional services consultancy.eBay ranked highest due to its huge popularity and ability to make selling unwanted goods uncomplicated, which cuts waste and reduces the need to buy new goods. WSP says. Of all the apps measured eBay was the best promoter of the circular economy. The Kindle app came second as it was also one of the most downloaded apps, avoiding the need to buy a separate reader and the need to print and distribute paper books.

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The Circular Economy Requires Size and Scale — How Will We Get There?
The Circular Economy Requires Size and Scale — How Will We Get There?

THE NEXT ECONOMY - In the build-up to the official launch of the world's largest aluminum recycling centre this week, John Gardner, Vice President and Chief Sustainability Officer at Novelis — which built the plant — discusses the barriers and the opportunities for taking the circular economy to scale.

New Research Explores Whether Consumers Appreciate Disruptive Innovation in Sustainable Packaging
New Research Explores Whether Consumers Appreciate Disruptive Innovation in Sustainable Packaging

THE NEXT ECONOMY - Novelis, a global leader in rolled aluminum products, is in the process of shifting its entire business model from a traditional linear model to a closed-loop or circular model. The company is embracing an entirely new way of thinking and operating in order to radically transform itself — and, in the process, reap the brand value associated with being a clear leader on that front in its industry.In 2013, Novelis introduced evercan™, the first independently certified, high-recycled-content (currently 90 percent, with a goal of 100 percent) aluminum beverage can sheet, while committing to making it available at no extra cost.

I:CO Now Recycling Textiles from Over 800 American Eagle Stores Across US, Canada
I:CO Now Recycling Textiles from Over 800 American Eagle Stores Across US, Canada

WASTE NOT - Last week, global closed-loop textile recycling company I:CO announced an expanded partnership with American Eagle Outfitters, Inc. (AEO) to roll out its clothing and shoes recycling program in all of American Eagle’s 823 stores across the United States and Canada.As of June 14th, customers are now able to drop off used or unwanted clean clothing, shoes and textiles from any brand into the specifically marked I:CO boxes at any North American location. Participating customers will be rewarded with a text code for $5 off a pair of AEO jeans to be used in store that day. All proceeds from the program will be donated to the Student Conservation Association, one of AEO’s national charity partners.

Sustainia Highlights Circular Economy, Supply Chain, Analytics Solutions in This Year’s Sustainia100
Sustainia Highlights Circular Economy, Supply Chain, Analytics Solutions in This Year’s Sustainia100

PRODUCT, SERVICE & DESIGN INNOVATION - An ethical smartphone, air-cleaning carpets and carbon-negative plastic are three of 100 game-changing innovations selected by Scandinavian think tank Sustainia as its top sustainability solutions for the year. Sustainia100 is an annual guide to Sustainia’s picks for 100 projects, initiatives and technologies at the forefront of sustainable innovation from around the world that gives investors, business leaders, policy makers and consumers insights into promising solutions within their respective fields. This year, Sustainia’s research team and advisory board screened a pool of 900+ nominated solutions from which the final 100 solutions were selected.

#SB14sd Preview: Philips on Redesigning for a Circular Economy
#SB14sd Preview: Philips on Redesigning for a Circular Economy

THE NEXT ECONOMY - At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the lens of a circular economy approach that focuses on customer access over ownership and business models for services and solutions, rather than transactions. The company also became a global partner of the Ellen MacArthur Foundation, a global nonprofit dedicated to advancing the concepts of the circular economy.

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Arizona State University collaborates with Dutch partners on groundbreaking sustainable development plan
Arizona State University collaborates with Dutch partners on groundbreaking sustainable development plan

PRESS RELEASE - The Netherlands’ Municipality of Haarlemmermeer, home to the Netherlands’ world famous Schiphol Airport, is working to become one of northern Europe’s centers for sustainability-driven commerce. Arizona State University (ASU) is home to the United States’ leader in sustainability education and research. Together, along with private partners in the Haarlemmermeer region, ASU and the municipality are collaborating to create the world’s first regional plan based on the principles of a “circular economy”.

Creating Sustainable Apparel Value Chains, Part II: Fostering Total Resource Productivity and (Impact) Investing
Creating Sustainable Apparel Value Chains, Part II: Fostering Total Resource Productivity and (Impact) Investing

SUPPLY CHAIN - This post first appeared on CSRwire's TalkBack blog on January 7, 2014.This is part two of the Creating Sustainable Apparel Value Chains series. Read part one: Transforming the Industry.

How Can a Business Succeed by Giving Back More Than It Takes?
How Can a Business Succeed by Giving Back More Than It Takes?

WASTE NOT - It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact they have on society and the environment, putting increasing amounts of budget and resources towards mitigating that impact. But just minimising the amount of environmental damage a business does is no longer enough.Nor is it sufficient to rely predominantly on CSR to create a good impression. Information is becoming ever more accessible, which means that businesses are subject to greater levels of scrutiny than ever before.

WEF, Ellen MacArthur Foundation Project Circular Economy Can Generate US$1T Annually by 2025
WEF, Ellen MacArthur Foundation Project Circular Economy Can Generate US$1T Annually by 2025

THE NEXT ECONOMY - A new report released Friday by the World Economic Forum (WEF) at its annual meeting in Davos, in collaboration with the Ellen MacArthur Foundation (EMF), contends that over US$1 trillion a year could be generated for the global economy by 2025 and 100,000 new jobs created within the next five years if companies focused on building circular supply chains to increase the rate of recycling, reuse and remanufacture.

First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste
First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste

COLLABORATION - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.

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Top 10 Reasons Why 2014 Will Be the Year of #ShareableCities
Top 10 Reasons Why 2014 Will Be the Year of #ShareableCities

THE NEXT ECONOMY - A Shareable City enables residents to efficiently and safely share all kinds of assets — from spaces to cars, skills and utilities — to create stronger, healthier and more connected communities. From a policy perspective, a Shareable City looks at multiple aspects of urban planning and community well-being through a collaborative economy lens and proactively supports these goals.At Collaborative Lab, we believe that 2014 will be a big year for Shareable Cities. Why? Here are some of our favorite reasons. If you have others to add, please tweet them to @ShareableCity and let us know!

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