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THE NEXT ECONOMY - Novelis, a global leader in rolled aluminum products, is in the process of shifting its entire business model from a traditional linear model to a closed-loop or circular model. The company is embracing an entirely new way of thinking and operating in order to radically transform itself — and, in the process, reap the brand value associated with being a clear leader on that front in its industry.In 2013, Novelis introduced evercan™, the first independently certified, high-recycled-content (currently 90 percent, with a goal of 100 percent) aluminum beverage can sheet, while committing to making it available at no extra cost.
WASTE NOT - Last week, global closed-loop textile recycling company I:CO announced an expanded partnership with American Eagle Outfitters, Inc. (AEO) to roll out its clothing and shoes recycling program in all of American Eagle’s 823 stores across the United States and Canada.As of June 14th, customers are now able to drop off used or unwanted clean clothing, shoes and textiles from any brand into the specifically marked I:CO boxes at any North American location. Participating customers will be rewarded with a text code for $5 off a pair of AEO jeans to be used in store that day. All proceeds from the program will be donated to the Student Conservation Association, one of AEO’s national charity partners.
PRODUCT, SERVICE & DESIGN INNOVATION - An ethical smartphone, air-cleaning carpets and carbon-negative plastic are three of 100 game-changing innovations selected by Scandinavian think tank Sustainia as its top sustainability solutions for the year. Sustainia100 is an annual guide to Sustainia’s picks for 100 projects, initiatives and technologies at the forefront of sustainable innovation from around the world that gives investors, business leaders, policy makers and consumers insights into promising solutions within their respective fields. This year, Sustainia’s research team and advisory board screened a pool of 900+ nominated solutions from which the final 100 solutions were selected.
THE NEXT ECONOMY - At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the lens of a circular economy approach that focuses on customer access over ownership and business models for services and solutions, rather than transactions. The company also became a global partner of the Ellen MacArthur Foundation, a global nonprofit dedicated to advancing the concepts of the circular economy.
PRESS RELEASE - The Netherlands’ Municipality of Haarlemmermeer, home to the Netherlands’ world famous Schiphol Airport, is working to become one of northern Europe’s centers for sustainability-driven commerce. Arizona State University (ASU) is home to the United States’ leader in sustainability education and research. Together, along with private partners in the Haarlemmermeer region, ASU and the municipality are collaborating to create the world’s first regional plan based on the principles of a “circular economy”.
SUPPLY CHAIN - This post first appeared on CSRwire's TalkBack blog on January 7, 2014.This is part two of the Creating Sustainable Apparel Value Chains series. Read part one: Transforming the Industry.
WASTE NOT - It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact they have on society and the environment, putting increasing amounts of budget and resources towards mitigating that impact. But just minimising the amount of environmental damage a business does is no longer enough.Nor is it sufficient to rely predominantly on CSR to create a good impression. Information is becoming ever more accessible, which means that businesses are subject to greater levels of scrutiny than ever before.
THE NEXT ECONOMY - A new report released Friday by the World Economic Forum (WEF) at its annual meeting in Davos, in collaboration with the Ellen MacArthur Foundation (EMF), contends that over US$1 trillion a year could be generated for the global economy by 2025 and 100,000 new jobs created within the next five years if companies focused on building circular supply chains to increase the rate of recycling, reuse and remanufacture.
COLLABORATION - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.
THE NEXT ECONOMY - A Shareable City enables residents to efficiently and safely share all kinds of assets — from spaces to cars, skills and utilities — to create stronger, healthier and more connected communities. From a policy perspective, a Shareable City looks at multiple aspects of urban planning and community well-being through a collaborative economy lens and proactively supports these goals.At Collaborative Lab, we believe that 2014 will be a big year for Shareable Cities. Why? Here are some of our favorite reasons. If you have others to add, please tweet them to @ShareableCity and let us know!
MARKETING AND COMMS - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B
WASTE NOT - During his plenary presentation last night at the SB '13 conference, designer, author and sustainability thought leader William McDonough announced a new partnership between McDonough Innovation and Waste Management, Inc — North America's largest environmental solutions provider and residential recycler.
WASTE NOT - This article first appeared on edie.net on March 20, 2013.Environmental Data Interactive Exchange (Edie), an online sustainability resource based in the UK, has published an exclusive white paper highlighting the opportunities and challenges of circular economy realization, for both businesses and the waste management industry.The report, published in association with sponsor FCC Environment and sister title Local Authority Waste & Recycling magazine, investigates the implications of closed-loop thinking as businesses start to take back waste-derived materials and energy into their supply chains.
PRODUCT, SERVICE & DESIGN INNOVATION - With three billion new middle-class consumers projected to enter the global marketplace in the coming decades, it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unprecedented scale — an inevitable consequence of an industrial era based on a make/use/dispose model. These new realities have galvanized an international community of academia, NGOs, governments and corporate interests to promote new principles to guide future economic decision-making.
PRODUCT, SERVICE & DESIGN INNOVATION - In this recent interview, guest editor Adam Werbach and Pavan Sukhdev — leader of The Economics of Ecosystems and Biodiversity (TEEB) project and author of Corporation 2020 — discuss the shift in thinking, habits and values necessary for the widespread adoption and success of the circular economy, and the "follower-ship challenge" presented by early adopters.
PRODUCT, SERVICE & DESIGN INNOVATION - Let’s start with where we are today. The state of the "economy," like the bible or the U.S. constitution, is granted semi-magical powers by most businesses, as if it were carved out of granite, solid and unmoving, never in flux. Yet we all know that the economy — which we'll define here as the system of production and consumption of goods and services within a given region — is ruled by no one, experiences massive upheavals as industries rise and fall, and serves to enrich some people and impoverish others. The economy requires the functioning of natural systems, from the hydrologic cycle to photosynthesis, to function.
PRODUCT, SERVICE & DESIGN INNOVATION - In this Issue in Focus, guest editor Adam Werbach and the SB editorial team explore the broad range of radical economic and business-model innovations emerging, through which both startups and some of the top global brands are rethinking the future of business and creating new economic, environmental and social benefits.Discussion question:What do you think are the biggest challenges to overcome in the shift toward a circular economy?Join the conversation!
WASTE NOT - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.
PRODUCT, SERVICE & DESIGN INNOVATION - Calling all innovators and implementers! In March 2013, Sustainable Brands will launch a new “Issues in Focus” editorial package, including daily features, interviews and case studies on the circular economy as a driver of business model innovation and social good.The Issue in FocusYou can't get a soy latte these days without hearing the words collaborative consumption, the circular economy, crade-to-cradle or the sharing economy. But how are these quasi-utopian concepts becoming real? What implications could they have for the future of business and the economy?
PRODUCT, SERVICE & DESIGN INNOVATION - The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The CE100 will provide executive education on key themes and emerging trends, share knowledge and new learnings, and identify and develop solutions to common challenges. The objective is that by 2015 participating companies will have triggered circular initiatives that will result in an aggregated economic benefit of $10bn for the businesses involved.