Stories About Consulting
Found 99 stories. Page 1 of 5.
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.
More Companies Are Stating a Social Purpose; But Are They Implementing It?
WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
WALKING THE TALK - Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference.
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
ORGANIZATIONAL CHANGE - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
NEW METRICS - While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustainability strategy.
Bad Sustainability Writing Is Everywhere, and It’s a Problem
MARKETING AND COMMS - The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.
Digging Deeper Into Marketing’s Purpose Pivot
MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.
Purpose Governance: A New Role for Boards
LEADERSHIP - Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends.
Governance in the New Decade: The Rise and Rise of Boardroom ESG
LEADERSHIP - ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
LEADERSHIP - Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work.
Incomplete Risk Formulas Are Risky Business
NEW METRICS - Even a broken clock is right twice a day. But standard formulas for calculating risk leave out critical factors — such as vulnerability and submerged risks — that would more holistically and accurately assess risk. A new model addresses this.
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
LEADERSHIP - Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.
How to Fix Foresight in This ‘New Normal’
ORGANIZATIONAL CHANGE - COVID-19 has fragmented the future. Your best-laid plans may lie broken. But it is possible to bring order to a world of multiple, uncertain futures; and lay the groundwork for the reset we need.
From CSR to Social Purpose in the New ‘Roaring Twenties’
ORGANIZATIONAL CHANGE - In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade.
Inside the 2019 CSR Risk and Performance Index: Regional and Sector Comparisons
WALKING THE TALK - Despite overall sustainability performance remaining mostly steady, EcoVadis’ latest CSR Risk and Performance Index shows significant differences between regions and industries.
Forum for the Future: Building Collaboration at the Intersection of Vision and Action
COLLABORATION - CEO Dr. Sally Uren has a realistic understanding of collaborations and shares how combining forces is the way forward.
Neil Gaught: Turning Aspiration Into Action
LEADERSHIP - With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
ORGANIZATIONAL CHANGE - Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.
A Four-Step Cycle for Strengthening Your Company Culture
ORGANIZATIONAL CHANGE - Strengthening a culture is not a one-off project; it is truly never-ending.
11 Criteria for Defining, Refining Your Company’s Social Purpose Statement
ORGANIZATIONAL CHANGE - When a statement is too generic, it can be challenging for employees to connect to it and for the entire organization to be galvanized by that social purpose.
