Stories About Corporate Communications
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Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste
WASTE NOT - Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.
Patagonia to Offer Fair Trade Certified Clothing
SUPPLY CHAIN - Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for employees. The workers will then decide collectively how to spend this fund, based on what they deem to be their community’s greatest needs: from scholarships and disaster relief funds, to medical care and transportation. Workers can also vote to take the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month’s salary or more.
This Season's Hottest Trend: Fashion Protecting Forests
COLLABORATION - Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy — with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers — have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry’s role in endangering them.
L'Oréal Announces Ambitious Sustainability Commitment for 2020
MARKETING AND COMMS - Jean-Paul Agon, Chairman and CEO of L'Oréal, today announced “Sharing Beauty with All,” the cosmetics giant’s ambitious new sustainability commitment to transform its footprint while achieving its business ambition by 2020.
Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'
PRODUCT, SERVICE & DESIGN INNOVATION - Chid Liberty was born in Liberia, his father the nation’s ambassador to Germany — where Chid grew up before his family was exiled and moved to Silicon Valley. After 28 years abroad, Chid returned to Liberia in 2009 inspired by the Nobel Peace Prize-winning Liberian Women’s Peace Movement and founded Liberty & Justice with social entrepreneur Adam Butlein.
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
MARKETING AND COMMS - Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON, BMW, Ford and Deutsche Telekom rounded out the top 10. Two Tomorrows, the sustainability strategy consultancy that created the rating, says the average for the top 10 this year is 83 percent compared to 55 percent in 2010. While the average score across the companies rated has varied only slightly over recent years, in that time the highest scores have gotten higher. There also is a growing gap between sustainability leaders and laggards, the report says.
LG Electronics Earns Marriott's 2013 Supplier Sustainability Award
SUPPLY CHAIN - Marriott International has awarded LG Electronics its 2013 Supplier Sustainability Award. The annual award recognizes the Marriott supplier that has made a significant impact on its guests and properties through innovative ideas toward helping Marriott meet its sustainability goals.Through improving television product development, manufacturing and usage, Marriott says LG supports the hotel chain’s sustainability objectives in 20 countries across a number of areas — including energy efficiency, reducing greenhouse gas emissions and waste, and using more sustainable materials to reduce the impact on the environment.
Nestlé on Its Way to Achieving Zero Waste in Europe by 2020
WASTE NOT - Nestlé today announced it will achieve zero waste in all 150 of its European factories by 2020, meaning no factory waste will go to landfill or be incinerated without energy being recovered from the process.“The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé Executive Vice President and Zone Director for Europe. “We already have over 25 factories in Europe that do not dispose of waste into the environment.“By relentlessly eliminating all sources of waste, or by recycling or recovering energy from unavoidable residues, I am convinced we can achieve the same for all our European operations,” Freixe said.Cleaning up
Unilever Expands 'Help a Child Reach 5' Campaign to Mark Global Handwashing Day
BEHAVIOR CHANGE - To mark Global Handwashing Day (GHD) — October 15th — Unilever’s Lifebuoy brand has announced a significant expansion of its Help a Child Reach 5 campaign. Launched in February in Thesgora, India, a rural village known to have one of the highest rates of diarrhoea in the country, the campaign aims to end preventable deaths of children under five by changing hand-washing behaviors, one village at a time. Today, Lifebuoy has confirmed it will extend this program to communities and villages across 17 countries globally.
SHFT and BBMG Join Forces to Create Branded Content Offering
PRODUCT, SERVICE & DESIGN INNOVATION - BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a powerful new approach to developing and delivering original branded content designed to disrupt and delight. The new initiative launches with an impressive roster of clients, including Sprint and Recyclebank.
Women Directors Now Make Up 19% of UK Boards
LEADERSHIP - The number of women directors who now sit on the boards of the United Kingdom’s largest companies, the FTSE-100, has risen from 12.5 percent to 19 percent since 2011, according to a recent report by the UK Department for Business, Innovation and Skills.Former British Trade Minister Lord Davies founded Women on Boards in 2011 to track progress towards the UK’s goal of having 25 percent of board positions being held by women by 2015. According to the recent numbers, FTSE-100 companies must appoint 66 more female directors in the next two years to meet the target.The report also shows that the number of all-male boards on the FTSE-100 index has fallen to 6 companies, down from 21 companies in 2010.
Target Takes Important Step Toward Sustainable Product Standard
PRODUCT, SERVICE & DESIGN INNOVATION - Target today announced an important step toward increasing product transparency, which the company says it hopes will lead to more sustainable and innovative products.
Fashion Industry 2043: Risk Mitigation and Long-Term Competitive Strategy Through Scenario Work
SUPPLY CHAIN - The fashion industry has gone through dramatic changes in the last 20-30 years. Indeed it finds itself in the present at a crossroad: Resource scarcity is triggering shifts in business models and supply chains; waste is the new resource; customers are the sales channel of the future; and legislation is becoming ever more stringent.Yet few businesses venture to think about how their industry may look in five, 15, or 30 years’ time. Radical changes are bound to happen in our world, and its consumer and sourcing markets, over the course of the next few decades, and we will encounter serious challenges of running businesses if we continue as we have in the last few.
Sustainability in the Indirect/Goods Not for Resale Supply Chain
SUPPLY CHAIN - Indirect procurement is an area we hope to highlight in this Issue in Focus series on sustainable supply chains. While sourcing raw materials, components and goods-for-resale (GFR) has gotten the lion’s share of sustainable supply chain attention in the corporate world to date, an increasing number of companies are focusing on opportunities to advance their enterprise’s financial, social and environmental sustainability through the purchases they make for their own operations. One driver for this new sustainability focus is the economic aspect of sustainability.
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
MARKETING AND COMMS - For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT company was joined at the top in a four-way tie with fellow SB member The Walt Disney Company, Google and SB ’13 sponsor BMW.
Dr. Bronner's Backing GMO Labeling Legislation with a Label of Its Own
MARKETING AND COMMS - Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and the Washington State voter initiative to label GMOs, Yes on I-522 — “The Washington Right to Know Genetically Engineered Food Act.” Last week, natural product stores nationwide and Dr. Bronner’s webstore began stocking products featuring the limited edition soap label, which will be available through November.
Jones Lang LaSalle Illustrates Commitment to Responsible Business in Latest Sustainability Report
MARKETING AND COMMS - Jones Lang LaSalle last week released its 2012 Sustainability Report, “Moving toward a more sustainable enterprise,” which details the company’s services, operations and client-focused strategies to achieve long-term sustainable solutions across five sustainability categories: energy and resources; client service excellence; green buildings; community and supply chain; and workplace, well-being and diversity.
Inspiring the Supply Chain: Sprint's New Supplier Booklet
NEW METRICS - As the sustainability world places increased focus on supply chain issues, there’s no doubt that any corporation on an authentic CSR journey needs to carefully examine the impacts of its entire supply chain. In fact, according to the United Nations Global Compact’s recently published Global Corporate Sustainability Report, supply chain management is the single greatest barrier to large companies advancing to the next level of sustainability performance.
Lack of Reliable Metrics Impeding Sustainable Business Growth, Study Says
NEW METRICS - Less than a third (32 percent) of CEOs believe the global economy is on track to meet the demands of a growing population, while two-thirds (67 percent) report that the private sector is not making sufficient efforts to address global sustainability challenges, according to a recent survey by the United Nations Global Compact (GC) and Accenture. Still only 38 percent say they currently are able to quantify the business value of sustainability.
Reality Check: Climate Counts Launches World's First Science-Based Carbon Rating
NEW METRICS - On Tuesday at the New Metrics of Sustainable Business Conference, Climate Counts will present initial findings of the first-ever science-based rating of corporate carbon emissions. The study, conducted by Center for Sustainable Organizations (CSO) Executive Director Mark McElroy and Bill Baue, applies CSO's Context-Based Carbon Metric, which compares company carbon emissions to science-based targets.
