Stories About Creating Shared Value
Found 204 stories. Page 5 of 11.
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.
Logitech, Nestlé, PepsiCo Among Founding Members of Design for Good Alliance
COLLABORATION - The non-profit global alliance features nine organizations committed to dedicating the power of their design communities to addressing the UN SDGs — beginning with SDG 6: clean water and sanitation.
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
THE NEXT ECONOMY - Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers.
The Purpose Gloves Are Off: How to Not End Up on the Ropes
ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …
Organic Cotton Industry Still Sowing Seeds for Sustainability
SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.
The Sustainable Brands Network, Ukraine & the Power of Community
WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
FINANCE & INVESTMENT - Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
THE NEXT ECONOMY - Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
THE NEXT ECONOMY - As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
WALKING THE TALK - Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
FINANCE & INVESTMENT - Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.
Seeing Stars: Reconnecting Humanity with a Flick of a Switch
PRODUCT, SERVICE & DESIGN INNOVATION - When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe.
Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation
COLLABORATION - It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation.
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
LEADERSHIP - As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.
Attention, Business Leaders: Environmental Rights, Human Rights Inextricably Linked
WALKING THE TALK - Perhaps the takeaway of the week is that the ‘next 10 years’ of business and human rights coincide with the 2030 deadline for us to halve carbon emissions — and that environmental rights are now very clearly seen as human rights. Companies pursuing a net-zero strategy must make human rights central, too.
5 Lessons Learned from Employing a Second-Chance Workforce
ORGANIZATIONAL CHANGE - About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building a positive environment, so both your new employees and your business can thrive.
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
BEHAVIOR CHANGE - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
