Stories About Land & Forests

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3M and ForestEthics End Multi-Year Conflict Over Paper Sourcing Policy
3M and ForestEthics End Multi-Year Conflict Over Paper Sourcing Policy

BEHAVIOR CHANGE - After an often-heated six years of confrontation between activist group ForestEthics and paper and packaging giant 3M, the conflict finally came to an end yesterday as 3M announced its new paper and wood pulp sourcing policy. ForestEthics, which has been critical of the corporation’s sourcing policy, has applauded its new commitment to tracing its virgin wood fiber and ensuring it comes from renewable sources.

Past, Present and Future: The Road to a Sustainable Agricultural Sector
Past, Present and Future: The Road to a Sustainable Agricultural Sector

THE NEXT ECONOMY - Thick clouds of smoke, a suffocating heat. Forests, lush and green and bustling with all types of life, reduced to burned land and ashes. In Indonesia, in the 1997-98 fires, approximately 10 million hectares of rainforest, an area the size of Switzerland, were affected. The regional economic costs of the fires were estimated at $9 billion. These fires were set deliberately, by palm oil estates, to clear land for rapid and cheap expansion of their plantations, and to hide timber poaching and land theft.

Danone, Unilever Among 6 Major Companies With Comprehensive Deforestation Policies
Danone, Unilever Among 6 Major Companies With Comprehensive Deforestation Policies

SUPPLY CHAIN - Only six major companies and one investor — Danone, Unilever, Nestlé, Procter & Gamble, Kao Corp., Reckitt Benckiser Group, and financial services giant HSBC — have comprehensive policies in place to protect tropical forests, according to a new ranking by Global Canopy Programme (GCP).

Code REDD's New Crowdfunding Mobile Site Encouraging Concerned Citizens to 'Stand for Trees'
Code REDD's New Crowdfunding Mobile Site Encouraging Concerned Citizens to 'Stand for Trees'

MARKETING AND COMMS - Code REDD announced the launch today of Stand For Trees, the first consumer campaign that uses the power of social media and crowdfunding to enable users to take action to reduce deforestation and curb climate change.Individuals are asked to purchase $10 Stand for Trees certificates, which each prevent one metric tonne of carbon dioxide (CO2) from being released into the atmosphere while protecting threatened ecosystems that sustain forest communities and numerous endangered species.

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Independent Evaluation - A Crucial Part of Our Zero-Deforestation Journey
Independent Evaluation - A Crucial Part of Our Zero-Deforestation Journey

ORGANIZATIONAL CHANGE - Today marks two years since we launched our Forest Conservation Policy (FCP) and the anniversary is particularly significant as the Rainforest Alliance is publishing its independent evaluation of our progress. I believe this may be the first time that any company attempting to implement ‘zero deforestation’ in its supply chain on such a scale has submitted its programme to independent third-party evaluation.

APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'
APP on Slow Progress of Zero Deforestation Policy: 'We Must Have the Courage to Continually Improve'

BEHAVIOR CHANGE - On Wednesday, the two-year anniversary of the launch of Asia Pulp & Paper’s (APP) Forest Conservation Policy (FCP), an unprecedented initiative aimed at defining a new standard and business model for achieving a deforestation-free paper supply chain, Rainforest Alliance (RA) released the results of its evaluation to gauge the paper giant’s progress on its commitments.

Trending: How Mars, Wilmar Are Making Good on Their Zero-Deforestation Commitments
Trending: How Mars, Wilmar Are Making Good on Their Zero-Deforestation Commitments

BEHAVIOR CHANGE - The devastating effects of deforestation and efforts to end it are at the forefront of the sustainability conversation, and global corporations across a variety of industries have responded with zero-deforestation commitments. And, as both PepsiCo and Asia Pulp and Paper have learned in the last few weeks alone, there are plenty of NGOs and other stakeholders on hand to hold companies accountable if it appears they aren’t following through.

New MasterCard Rewards with Nike Carbon Offsets, Tracks Footprint Reduction
New MasterCard Rewards with Nike Carbon Offsets, Tracks Footprint Reduction

PRODUCT, SERVICE & DESIGN INNOVATION - Sustain:Green has created a new biodegradable MasterCard® rewards card, which provides carbon offsets for everyday purchases — specifically, helping to fund Nike’s Mata no Peito rainforest preservation projects in Brazil.

Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti

COLLABORATION - Timberland has long been one of the more proactive and socially responsible companies within the apparel industry, and this commitment has continued since its acquisition in 2011 by the multinational VF Corporation. The outdoor gear company has launched a bevy of social responsibility programs across the globe and reports on its environmental, social and governance progress quarterly. Now, leading up to the five-year anniversary of Haiti’s devastating earthquake on January 12, the company is promoting the work it has done to help the Caribbean nation rebuild.

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Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose
Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose

COLLABORATION - The newest trend in social responsibility in the apparel sector emerged in Ho Chi Minh, Vietnam on Monday as several of the world’s most influential clothing brands gathered to develop a roadmap to creating a more sustainable supply chain and conserve endangered forests.

Rainforest Alliance Reinstates IKEA's FSC Certification
Rainforest Alliance Reinstates IKEA's FSC Certification

SUPPLY CHAIN - The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s 2013 annual audit.

FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia
FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia

SUPPLY CHAIN - While Ikea has been leading the charge in its use of sustainably sourced cotton and promotion of LED lighting, it apparently should pay closer attention to its wood sourcing — the company recently got a slap on the wrist from the Forest Stewardship Council (FSC), which suspended IKEA’s certification after discovering that the Swedish furniture giant’s subsidiary, Swedwood, has been cutting 600-year-old trees in Karelia, Russia, near the border of Finland.

Canopy Applauds Cutting-Edge LCA of Materials by Tissue Giant Kimberly-Clark
Canopy Applauds Cutting-Edge LCA of Materials by Tissue Giant Kimberly-Clark

SUPPLY CHAIN - This week, Canadian forest-conservation NGO Canopy commended the world’s largest tissue manufacturer, Kimberly-Clark Corporation — global producer of Kleenex, Huggies, Kotex and dozens of other paper towel, diaper and family-care brands sold worldwide — on the release of a cutting-edge study of the existing and potential raw materials for its products. The comprehensive lifecycle analysis (LCA) was authored by the Georgia Institute of Technology, with Canopy bringing independent expertise to the advisory board.

NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy
NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy

BEHAVIOR CHANGE - WWF says it is cautiously welcoming a first attempt at a Sustainable Forest Management Policy (SFMP) by Indonesian pulp and paper giant Asia Pacific Resources International Ltd (APRIL), released Tuesday. WWF notes that a commitment to support forest conservation areas equal in size to its plantations sets a new standard for the pulp and paper industry in Indonesia, but is concerned about certain loopholes in the policy, which Greenpeace says is ‘essentially a license to continue forest clearance.’

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After Years of Pressure, Wilmar International Commits to Ending Deforestation Practices
After Years of Pressure, Wilmar International Commits to Ending Deforestation Practices

SUPPLY CHAIN - Wilmar International, the world's largest palm oil trader, today announced a No Deforestation Policy in response to pressure from Greenpeace, NGOs and consumers around the world.

Two-Thirds of Scholastic Books Now Sourced From FSC-Certified Paper
Two-Thirds of Scholastic Books Now Sourced From FSC-Certified Paper

WASTE NOT - Scholastic, Inc., leading publisher of books for children and young adults, announced on Monday that it now purchases 68.2 percent of its paper from Forest Stewardship Council (FSC)-certified sources, surpassing its original goal of increasing the amount of FSC-certified paper purchased for its publications to 30 percent by 2012.The global children's publishing, education and media company says that after making significant gains toward the FSC goal between 2008 and 2011, it increased its goal for 2012 from 30 percent to 35 percent of all paper purchased to be FSC-certified. Scholastic also pledged to by the same date increase its use of recycled paper to 25 percent, of which 75 percent would be post-consumer waste.

Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation Practices
Paper Company Rejects FSC to Dodge Inquiry About Indonesian Deforestation Practices

SUPPLY CHAIN - Paper giant Asia Pacific Resources International Limited (APRIL) has withdrawn from the Forest Stewardship Council (FSC), which Greenpeace, the Rainforest Action Network (RAN) and WWF claim is an attempt to dodge an independent inquiry into the paper company’s deforestation practices in Indonesia.Prior to APRIL’s withdrawal, the three environmental organizations lodged a complaint that the company was in violation of FSC’s Policy for Association through its continued large-scale conversion of natural forests in Indonesia to plantations, including the destruction of high conservation value (HCV) forests. The organizations also claim the company has persistent social conflicts in its operations.

P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues

CHEMISTRY, MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.

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