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Measuring Sustainability, Part I: The Basics of a Sustainability Index
Measuring Sustainability, Part I: The Basics of a Sustainability Index

NEW METRICS - When we work with a company that is just starting its sustainability journey, we try to focus on one central framing question: What does sustainability mean to your organisation? Sustainability has evolved way beyond merely measuring carbon emissions, which means it requires management of many factors. There are a multitude of impacts to consider: impacts on water use and water supply; impacts on human health; and even social impacts on workers and communities.What Does Sustainability Mean to You?

Uber and Lyft Both Receive an ‘F’ from the Better Business Bureau, But So Does Yellow Cab
Uber and Lyft Both Receive an ‘F’ from the Better Business Bureau, But So Does Yellow Cab

MARKETING AND COMMS - Transportation Network Company (TNC) Uber has received an “F” rating from the Better Business Bureau (BBB), the lowest possible rating given by the organization. The failing rating largely was attributed to dozens of complaints related to the company’s practice of implementing “surge pricing” during times of high user demand.Uber received more than 90 complained filed with the BBB over the past three years, most of which focused on surge pricing. Customers claimed they felt misinformed about how they are charged for rides, and say they are unable to receive proper customer service when they try to complain about their fares.

Context-Based Metrics Needed to Create Sustainability Value
Context-Based Metrics Needed to Create Sustainability Value

NEW METRICS - Recently, DNV GL announced the results of our latest Tomorrow’s ValueTM Rating (TVR), a benchmark of global best practice in sustainability. For the 11th year in a row, we evaluated how well companies understand their risks and opportunities — and how prepared they are to create future business value through sustainable business practices.

Novelis Opens World's Largest Aluminum Recycling Facility
Novelis Opens World's Largest Aluminum Recycling Facility

WASTE NOT - Novelis, global producer of aluminum rolling products, today opened the world's largest aluminum recycling center, located adjacent to the company's rolling mill in Nachterstedt, Germany.The $258 million recycling center will process up to 400,000 metric tons of aluminum scrap annually, turning it back into high-value aluminum ingots to feed the company's European manufacturing network.The Nachterstedt Recycling Center features state-of-the-art technology for aluminum scrap sorting, de-coating, melting and casting. The facility gives Novelis the flexibility to process a wide range of scrap types, creating a more efficient closed-loop recycling system and increasing Europe's domestic scrap consumption. Around 200 employees will work at the new facility.

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#NewMetrics ’14 Panel Showcases Tools for All of Your Data-Tracking, -Visualizing and -Interpreting Needs
#NewMetrics ’14 Panel Showcases Tools for All of Your Data-Tracking, -Visualizing and -Interpreting Needs

NEW METRICS - Straight through to the end of the final day, #NewMetrics ’14 continued to introduce ideas and tools for gathering intelligence from previously unavailable or unusable data, as panelists from all over the world gathered to share their experiences, tools, tips and lessons learned.

IKEA, Tetra Pak, Kingfisher Partner to Measure Impact of Sustainable Forestry
IKEA, Tetra Pak, Kingfisher Partner to Measure Impact of Sustainable Forestry

SUPPLY CHAIN - IKEA, Tetra Pak and Kingfisher are partnering​ to promote the benefits of legal, responsibly sourced, sustainable timber and clarify the role of Forest Stewardship Council (FSC) certification in the delivery of these values. The two-year Value and Impact Analysis (VIA) initiative will support the development of a methodology for assessing the impacts of FSC forest management certification and the piloting of this methodology in selected areas. It is supported by IDH, The Sustainable Trade Initiative and coordinated by the ISEAL Alliance.

New Report Reveals Global Trends, 'Perspectives' on CR Reporting
New Report Reveals Global Trends, 'Perspectives' on CR Reporting

MARKETING AND COMMS - CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has developed and where it might be headed.

The Uncountable and Sustainable Business Metrics: Can There Be a Productive Relationship?
The Uncountable and Sustainable Business Metrics: Can There Be a Productive Relationship?

NEW METRICS - In seven earlier parts of this series, we've discussed 17 pitfalls in the sustainability metrics field. We told sometimes painful stories from several fields outside of business with experience measuring things, such as education and criminal justice, and we discussed easy-to-miss things such as confirmation bias, mistakenly measuring the wrong thing, and failing to acknowledge complexity.

EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life
EOS Climate Launches System for Monetizing Harmful Refrigerants at End of Life

BEHAVIOR CHANGE - San Francisco-based EOS Climate, which incentivizes the complete life cycle management of harmful refrigerants, on Tuesday announced the launch of its Refrigerant Asset System™ (RAS), the first cross-sector business model that focuses on refrigerants as assets.

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J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

MARKETING AND COMMS - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

O2E Technologies: Turning the World's Waste Into Food and Fuel
O2E Technologies: Turning the World's Waste Into Food and Fuel

WASTE NOT - Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet the SBIOL public vote winner, O2E Technologies.

SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

SUPPLY CHAIN - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.

SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?
SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?

COLLABORATION - The Nature Conservancy (TNC), the Wildlife Conservation Society (WCS), and the National Center for Ecological Analysis and Synthesis (NCEAS) today announced the launch of SNAP (Science for Nature and People), a collaboration aimed at solving the world’s most pressing conservation and human development challenges. The announcement was made at the annual meeting of the Clinton Global Initiative.SNAP is designed to find practical, knowledge-based ways in which the conservation of nature can help provide food, water, energy and security to Earth's fast-growing population. SNAP will tackle high-profile problems where the solution has a clear pathway to implementation.

Project Recover Exploring Viability, Options for Eliminating Paint Waste
Project Recover Exploring Viability, Options for Eliminating Paint Waste

WASTE NOT - Global design and innovation firm Seymourpowell today announced a collaboration with leading global paint company AkzoNobel Decorative Paints to explore and improve the process of recycling used paint — thus closing the loop of paint production.As part of a project jointly funded by the UK’s innovation agency, the Technology Strategy Board, Seymourpowell has made an educational video highlighting the possibilities and benefits of paint recycling, and has also identified a completely new technology to help scale and speed up the paint-recycling process for greater business viability.

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Avila Develops New Metrics for Sustainable Event Management
Avila Develops New Metrics for Sustainable Event Management

NEW METRICS - When Avila Government Services, Inc. (Avila) decided they wanted to improve the sustainability of their meeting/event planning efforts, they turned to the latest event sustainability guidance. However, as many planners have discovered, the roughly 400 pages of long-awaited guidance can be overwhelming and confusing. The three sets of guidelines fall short of providing the necessary metrics for conducting and evaluating the event planning process. They lack specific policies, goals, measurable objectives and scoring systems for sustainable meeting planning. Instead, they require the organization and its planners to develop their own procedures and metrics for the process.

Intrinsic Value Exchange: Using Market Forces to Help Heal the Planet
Intrinsic Value Exchange: Using Market Forces to Help Heal the Planet

NEW METRICS - Our economy assigns values to just about everything except for the things that matter most. As far as the current economy is concerned, a tree holds value only if it is cut down, an animal only if it is slaughtered and a person only if they contribute to the GDP. When we are given the price of an item, many values and certain costs are often excluded, which results in the destruction of natural resources, decline in human health and an economy that is less productive than it could be.

Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500
Consumer Collaboration Investment: The Communispace Client Index vs. the S&P 500

COLLABORATION - Introducing the Communispace Client Index — an index designed to track the stock market performance of our top 25 clients (i.e., those clients investing the most in consumer collaboration) against the S&P 500. Our nerd-o-licious intent was to see if our clients — companies who are engaged in an ongoing collaborative relationship with their consumers — are doing any better than the rest of the companies out there.The Index by no means shows causality between our work and the share performance of any given company. However, it does say some pretty interesting things:

RecycleForce Keeps Electronic Waste Out of Landfills and Ex-Felons Out of Prison
RecycleForce Keeps Electronic Waste Out of Landfills and Ex-Felons Out of Prison

WASTE NOT - Since 2006, Indianapolis-based RecycleForce has paid over $10 million in wages and employed 650 ex-felons to recycle over 20 million pounds of electronic waste. The non-profit social enterprise has a dual mission: to help people coming out of prison successfully transition back into civil society, and to keep as much electronic waste as possible out of Indiana’s landfills. RecycleForce deconstructs electronic waste and other recyclables provided by residents and corporate partners, separates the reusable materials, and disposes of the waste safely and cleanly.

Remade in the USA: A Conversation with Designer Shannon South
Remade in the USA: A Conversation with Designer Shannon South

WASTE NOT - In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The Collective, recently partnered with Shannon for the Remake My Leather Challenge, and we sat down with her to discuss what makes Shannon’s line, Remade USA, different from other sustainably designed product lines.How did you get started as a handbag designer?

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The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable

BEHAVIOR CHANGE - Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not.

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