BEHAVIOR CHANGE -
Google’s new ‘green’ Maps feature highlights users’ lowest-carbon transport options; while new Travalyst initiative aims to protect destinations by encouraging sustainable practices across the travel industry.
SUPPLY CHAIN -
Wooden pallets may not be the most glamorous part of the global supply chain, but nothing gets moved around without them, and they are a huge opportunity for a circular economy.
WASTE NOT -
Blueland debuts another plastic-free offering, Lush develops carbon-positive packaging, and Maiiro calls out the beauty industry’s ‘Pack of Lies’ in a new plastic-awareness campaign.
SUPPLY CHAIN -
Supply Chain Solutions Center offers tools to help supply chain professionals meet corporate environmental targets.
PRESS RELEASE -
General Motors Co. (NYSE: GM) has made its largest renewable
energy procurement in the state of Michigan, purchasing enough wind power to equal 100 percent of the electricity needs of its global technical center in Warren and a substantial portion of its Detroit-based world headquarters at the Renaissance Center.
PRODUCT, SERVICE & DESIGN INNOVATION -
Global transportation study assesses trends and challenges in public
transportation and parking, in the face of population growth and urban migration patterns.
PRESS RELEASE -
Last year Lyft became the first and only company of our kind to become carbon neutral. This year, we’re upping our commitment to the environment as the next step in our Green Cities Initiative.
BUSINESS CASE -
CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action.
PRESS RELEASE -
Announced at the World Economic Forum today, Loop™ enables consumers to reduce single-use consumer goods packaging consumption
MARKETING AND COMMS -
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions.
This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
LEADERSHIP -
Atlanta may not be the first city that comes to mind when you think of sustainability — but perhaps, it should be.
PRESS RELEASE -
3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit
SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.
LEADERSHIP -
Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality.
The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides.
BEHAVIOR CHANGE -
This article originally appeared on MeetingoftheMinds.org on October 22, 2018.
NEW METRICS -
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.
THE NEXT ECONOMY -
This week, circular economy experts from over 20 countries convened in Scotland as Glasgow hosted the third annual Circular Economy Hotspot. Glasgow used the occasion to announce its intention to become Scotland’s first circular city — this will involve Glasgow City Council publishing the country’s first circular economy route map with a key target to power 15 percent of the city’s homes with renewable energy by 2030.
PRESS RELEASE -
The U.S. Environmental Protection Agency (EPA) earlier this week presented UPS with a SmartWay Excellence award, which recognizes leading carriers who have made significant contributions to reducing the impact of freight transportation on air quality.
“UPS is committed to delivering goods to people in the most sustainable way possible,” said Tamara Barker, chief sustainability officer, vice president of environmental affairs and domestic plant engineering at UPS. “We are honored to be recognized by the EPA for our accomplishments and look forward to continuing our work to create smarter and cleaner communities.”
WALKING THE TALK -
Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are reacting to disasters. Unfortunately, we’re already revisiting the topic with a snapshot of how companies reacted to Michael, and why it’s increasingly critical for any company to have a disaster response strategy in place.
PRODUCT, SERVICE & DESIGN INNOVATION -
A growing number of forward-thinking companies have set about redesigning urban mobility solutions to meet the needs of modern cities and their citizens — from Lyft committing to providing carbon-neutral ride-sharing nationwide; to the growing popularity of electric bikes and scooters for personal mobility; to Ford’s work on everything from autonomous and connected vehicles to roads, parking and public transit solutions to