Assets About Consumer Products

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Article
Molekule: The World's First Air Purifier to Eliminate Pollutants on a Molecular Level

San Francisco-based technology startup Molekule recently introduced the world’s first molecular air purifier, bringing a patented technology to the category that eliminates a full spectrum of indoor pollutants by breaking them down on a molecular l... View More

Article
All Innovation Is Not Created Equal

All around today’s business world, there’s a lot of talk about “innovation.” Supply chains, service delivery, formulation, marketing, and countless other areas of business are undergoing rapid change from a variety of angles. Innovation is th... View More

Article
Latest C2C Product Design Challenge Spawns Circular Solutions for Packaging, Footwear, Housing, Food Waste

Today, the Cradle to Cradle Products Innovation Institute announced the winners of the third Cradle to Cradle Product Design Challenge. The series of six global design challenges running from 2015 through 2017 are presented by the Cradle to Cradle Pr... View More

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Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium

As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft ... View More

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Sealed Air Corporation launches recycling programme ‘Soap for Hope’ in India

Sealed Air Corporation has launched the initiative 'Soap for Hope™', in association with Doctors for You, an NGO in Mumbai. Sealed Air aims to recycle used hotel soaps into fresh soap for distribution to local communities. In Mumbai, the joint work... View More

Article
Smart Partnerships, IoT, Certifications Helping Brands Meet Consumer Demand for Better Products

Since the introduction of the first ecolabels and standards for organic products in the late 1980s and '90s, sustainability standards and certifications have proliferated across myriad industries. From food to manufactured goods, standards and certif... View More

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FSC Nurtures 'Forests for All, Forever' Ethos in Spain, Italy, Germany

The Forest Stewardship Council® (FSC) has demonstrated the power of harnessing brand affinity and the growing awareness of ethical choice. Three recent and inspiring examples in Spain, Italy and Germany illustrate their success in fostering both ind... View More

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Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to bra... View More

Article
11 Purpose-Driven Startups Poised to Change the World: Meet the 2016 SB Innovation Open Semi-Finalists

It's time once again for the Sustainable Brands Innovation Open (SBIO) — our annual competition for startups that positively impact people, planet and profit, sponsored by Target — and we’re excited about our 11 semi-finalists in what has been ... View More

Article
AP: Americans Favor Low Prices Over American-Made Goods

Price remains one of the biggest draws for American consumers. Results from a recent Associated Press-GfK poll show that the vast majority of Americans say they prefer lower prices instead of paying a premium for items labeled “Made in the U.S.A.,�... View More

Article
The Myths of Conscious Consumerism

It would seem we can’t go a week these days without seeing a new brand campaign using social purpose to help sell a product. Whether it’s Honey Nut Cheerios saving the bees, Always promoting the power of girls or Whole Foods selling ugly fruits a... View More

Article
Consumers ‘Actively Seek’ Natural Ingredients, Clean Label Packaging

Products that can be positioned as ‘natural,’ ‘organic,’ and/or ‘free from additives/preservatives,’ are part of a movement that is here to stay, according to global ingredients solutions company Ingredion. Research commissioned by the co... View More

Article
From Curator to Catalyst: Target Raises the Bar for Inclusion in Made to Matter Collection

Made to Matter — Handpicked by Target just got an upgrade: Since its inception in 2014, Target has built strong partnerships with purpose-driven brands in the wellness space to make natural, organic and sustainable products more accessible. The ret... View More

Article
Nascent's Modular System Enables Shift Towards Sustainable Consumer Electronics

According to the UN’s Global E-Waste Monitor, roughly 46 million tons of e-waste was generated worldwide in 2014. Of that, just 7.1 tons were recycled or reused, and those numbers are expected to rise five percent annually for the foreseeable futur... View More

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'Peak Stuff': Why IKEA Is Shifting Towards New Business Models

Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that c... View More

Article
Barbie Breaks Out of Blonde, Blue-Eyed Box with Range of New Shapes, Sizes, Skin Tones

“It’s kind of cool to have people look different,” a young girl says, with two dolls in her hands. One is blonde and blue-eyed, the other has darker tones – and both are Barbie.In a bold move from Mattel, Barbie will now be available in 7 dif... View More

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Consumer Goods Forum Calls for Action on Forced Labor, Scale-Up of Low-Carbon Refrigeration

The Consumer Goods Forum (CGF), a group of about 400 retailers, manufacturers, service providers and other global industry stakeholders, sent out two calls to action this month. The CGF is rallying the industry to fight forced labor – which affects... View More

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Study: Consumers Who Don’t Seek Out Ethical Products Scoff at Those Who Do

The consistent rise in responsibly made consumer products — and growth of a market that says it prefers, seeks out or will even pay more for them — keeps us plenty busy here at Sustainable Brands. And while a majority of consumers arguably doesn�... View More

Article
CES 2016: Whirlpool Showcases Latest Home Tech Innovations That Combine 'Smart with Heart'

This week at CES 2016 in Las Vegas, hundreds of innovators, large and small, will showcase thousands of their latest potentially game-changing technologies in the world of electronics.A CES staple, appliance giant Whirlpool will showcase its Whirlpoo... View More

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Colgate Hoping to Rally Super Bowl Viewers to Save Water with Debut Ad

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing their teeth. ... View More

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